GLAAD reposted this
I am honored to have received the AYA Advocacy Award from Cannes Can: Diversity Collective during this year's Cannes Lions International Festival of Creativity. In accepting this award, I called on brands and agencies to consider the outsized impact of advertising to create real cultural change. Advertising is not an opt-in medium. It can reach consumers who otherwise do not engage with LGBTQ content. It can show LGBTQ consumers they are valued, appreciated, and respected. GLAAD's Advertising Visibility Index in 2023 found that our community is woefully underrepresented in ads and the quality of the existing inclusion was inadequate and unrecognizable to consumers. The second annual Index is soon to be released in September, and while we've seen stronger examples of representation over the past year, our community is still underrepresented. I expanded GLAAD's media advocacy work into advertising four years ago with the support of Procter & Gamble, and our work to drive greater inclusion in advertising would not be possible without support from our corporate partners and amplification of our mission from organizations like CC:DC, led by Adrianne C. Smith. Adrianne, it is a privilege to have GLAAD working alongside your vision to change this industry and celebrate the diversity of all consumers and employees. I look forward to celebrating the brands and agencies who increase intersectional LGBTQ visibility this year on Inkwell Beach in 2025.