Getty Images

🔍 Wondering what’s real in a world flooded with AI-created visuals? The Drum sat down with Getty Images to explore how brands can build consumer trust and stay authentic in an AI-driven era. 📈 Insight from Getty’s VisualGPS reveals that 90% of consumers want transparency around AI-generated images. So, how can brands keep it real while embracing new tech? Discover insights here 👉 https://lnkd.in/e-hegkSf

📣 Join Getty Images' VP of Global Entertainment Kirstin Benson for a keynote presentation at Digital Summit Los Angeles on November 14 at 9:15am PST! The session will deep dive into how brands and businesses can harness AI for visual storytelling in their marketing and advertising efforts, while balancing authenticity and creativity to establish trust and engage audiences on a deeper level. Attendees will takeaway how to: ✅ Apply key considerations for utilizing AI-generated content in campaigns ✅ Understand and leverage the various appropriate use cases for tapping into AI-generated content instead of traditional photography ✅ Safeguard your brand against potential IP and legal risks when leveraging generative AI tools ✅ Confidently integrate AI-generated with real-world content Learn more and register here with Digital Summit Series ➡ https://lnkd.in/dPvAqEer

For the past decade, Lean In and Getty Images have teamed up to transform how women and girls are portrayed, striving to change perceptions, challenge stereotypes, and include more accurate representations of women in media and advertising. ⁠ ⁠ In celebration of our partnership, we examined the representation of women in the workplace over the last decade and discovered there have been significant shifts. For example, portrayals of women are now more likely to highlight their competence, leadership, and diversity, according to Getty Images’ VisualGPS research.⁠ ⁠ But it is also clear from Getty Images’ research that critical work still needs to be done. Authentic, diverse, and meaningful representation of women in the workplace is not only essential for gender equality but also for fostering a more inclusive and equitable workforce. ⁠ To see our overall findings and key takeaways for brands and marketers, head here: bit.ly/3UszdOX

📣 Don't miss Getty Images Global Head of Creative Dr. Rebecca Swift and Picsart Co-founder & CEO Hovhannes Avoyan for an engaging discussion at Web Summit on November 13 titled, "AI's next phase: Creativity for a new era". The conversation will explore the transformative potential of AI in shaping a new era of creativity through strategic partnerships, highlighting our latest collaboration and how a more integrated and ethical approach can lead to the creation of sophisticated, commercially safe AI solutions and models. Register and learn more here ➡ https://lnkd.in/eyH2_Cti

A little insight can go a long way and on this episode of The Download, we’re going the distance. Join our VisualGPS experts for guidance on how our data and research can power your creative process from ideation to image search, and generative AI to building your brand library. If you want to take your visual content from scrolled past to fully engaging, watch now 👉 https://bit.ly/40fYPCk #GettyImages #VisualGPS #TheDownload #VGPS #genai #ai #digitalmarketing

✨ Join Getty Images VP of Global Entertainment Kirstin Benson at the AI for Marketers Summit on November 13 at 8am PT during a panel session titled, "Executive Perspectives on Opportunities and Key Considerations for AI Adoption". Kirstin, alongside industry experts from Visa, Salesforce and DreanMedia will discuss the creative opportunities that AI offers in marketing efforts and storytelling, as well as share key considerations and best practices for navigating potential risks to safeguard your brand and the importance of responsible AI practices. Register and learn more here ➡ https://lnkd.in/einuNvg3

💥Earlier this year, Getty Images and iStock exclusive creators from around the globe joined our Creative staff in Houston, Texas, for a two-day immersive experience filled with presentations, interactive workshops, portfolio reviews, shoot planning, and capturing unique local content throughout the city of Houston. The event provided a mix of development, connection, and inspiration for our creators, resulting in 35 creative shoots with thousands of powerful images and videos that our global customer base can’t find anywhere else. See more behind the scenes from Houston and how the close collaboration between our creators and staff drives more meaningful storytelling on a local and regional level 📸🤝 https://lnkd.in/eJiVDhba   Learn more about our next big creator event coming up in Sydney, Australia on November 9-10 here ➡ https://lnkd.in/eAubZgFG #GettyImages #iStock #Creative #CreatebyGettyImages #CreateHouston2024

The ACHP has been celebrating HBCUs’ histories this year with a video series, HBCU History in Photos, a partnership with the White House Initiative on Advancing Educational Equity, Excellence, and Economic Opportunity through Historically Black Colleges and Universities, and Getty Images. Today we take a look at Delaware State University in Dover, DE, which began its story in 1891. In this installment, we hear from Carlos Holmes, Director of News Services and University Historian about DSU’s rich history. #hbcus #hbcuhistory #historicpreservation #achp

We’re thrilled to ignite creativity at #SXSWSydney 2024 with our epic Battle of the Prompts, powered by Generative AI by Getty Images!  🚀 Get ready for an unforgettable experience as talented creators from all walks of life compete in a real-time prompt showdown. From the spark of an idea to the final masterpiece, you'll witness the creative process live, with participants pushing the boundaries of innovation and imagination. 📅 When: Friday, October 18, 10:40 AM - 11:10 AM 📍 Where: ICC Sydney, Discovery Stage | INVNT Heading to SXSW this year? Make sure to register now and mark your calendars! 📅  https://lnkd.in/eF-2nHEc

Join Getty Images' Senior Director of Global AI, Web3 Strategy & Operations Susan Nomecos at AI X Design: Innovation Meets Ethics Event on October 26 at 11:15am EST for a panel discussion about the dynamic intersection of AI and design. Learn more about evaluating and choosing the right AI tools for your creative projects and navigating the legal and ethical considerations of AI-generated artwork in commercial settings. Susan will share Getty Images' pioneering research on building trust with AI and how businesses, marketers and creatives can harness AI for visual storytelling and better integrate generated content into their creative workflow alongside real-world content. Learn more and register here ✨➡ https://lnkd.in/eVA4QRup