Census

We're over the moon to announce that Census has been named Snowflake‎'s Marketing Application Partner of the Year 2024! 🎉 We were recognized for our achievements in real-time data syncing and marketing activation for 130+ mutual customers. Some key partnership highlights: 🏆 Joint Customer Success: Top enterprises such as HubSpot, Canva, Orangetheory Fitness, Crocs, Rippling, Sonos, and Notion have seen remarkable outcomes, including real-time personalization for 170 million users, a 50% reduction in customer acquisition costs, and a 33% increase in email open rates. 🏆 Maximizing Data Value: Over the past year, our shared customers have doubled their usage of Census, significantly increasing the volume of records synced from Snowflake to over 200 business destinations. 🏆 Innovative Product Development: In collaboration with Snowflake's product team, we introduced Live Syncs, the first and only real-time Reverse ETL for Snowflake that enables 100x faster and 100x cheaper data activation compared to traditional solutions. Read Luke Ambrosetti’s analysis of Live Syncs here 👉 ‎https://lnkd.in/gBKY2rWs A huge thank you to Snowflake for this incredible honor and to our amazing customers and partners for their continued support and collaboration. Here's to more innovation, growth, and success together! 🚀 See us this week at Snowflake Summit Booth #1313 and don't miss the Electric Data Carnival at Temple Nightclub on Wednesday June 5th at 9 pm. Check out the full blog post here to learn more about our partnership with Snowflake and the amazing results our customers are achieving: https://lnkd.in/ganutFJj

Over at Census, we are thrilled to share that Snowflake has named Census as a Leader in Snowflake's 2025 Modern Marketing Data Stack report. (Link in Comments) Additionally, I am honored to have had the opportunity to showcase how Data Teams, Developers, and Marketers leverage Census to activate data from Snowflake on the Snowflake Developers Youtube channel. #Snowflake #DataActivation #Census #Marketing Check it out here: https://lnkd.in/g56TKFq2

We’re thrilled to be named a Leader in the Customer Data Platform category of Snowflake’s 2025 Modern Marketing Data Stack! 🎉 Snowflake analyzed usage patterns from their approximately 9,800 customers to identify the top technologies, tools, and platforms used by Snowflake customers to enable data-driven marketing strategies and informed business decisions. https://lnkd.in/gCFRdTM4 Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity: https://lnkd.in/gsGtQs3p

Wrote the post I wish existed when I started exploring #ApacheIceberg: How to query from a laptop. Obviously not how you'd deploy to production but still a very helpful tool to explore how to talk to various catalogs and storage options. Unfortunately, most of the getting started content assumes you want to use a local catalog/storage which defeats the purpose of using Iceberg. The hardest part still is getting the connection and credentials right for each permutation of catalog/storage, hopefully something that gets easier as the major catalogs move to adopt REST.

You are SO invited → Analytics engineers are the new champions of data modeling. And champions deserve a toast! Join us for an official after-party of dbt Labs' Coalesce Conference on October 8 at Redtail, Resorts World Las Vegas. It’s basically at the same conference location, just downstairs ⇣ Meet the best and brightest data pros. Sip on expertly crafted cocktails inspired by the world of data. And make the most of your visit to Vegas ✩ Co-sponsored by Dremio Airbyte Monte Carlo Census Atlan Sigma Computing and us ♡ → RSVP: https://lnkd.in/didkHgic #dbt #dbtCoalesce #Coalesce2024

Last week, I kept tugging on the Iceberg compatibility thread and dug into Databricks. Given Databricks deep relationship with Spark, not surprising to find that support is solid. But it's a lot more interesting to see how they're approaching compatibility between Iceberg and Delta Lake with UniForm. This helped me get a handle on a lot Databricks terminology so hopefully this will help a few of you as well. https://lnkd.in/gBbKcv6S

Excited to announce we're back in the ring for round two of #TMW100! 🥊 The talent pool in martech is seriously impressive, and we're pumped to see how we measure up this time around. Marketers at Canva, HubSpot, Activision, and Rippling use Census to personalize customer experiences in real time, achieving results like 50% reduction in CAC, orchestrating customer journeys for 170+ million users, and accelerating support response times by 98%. Our mission is to help every marketer get the data they need, anytime and anywhere. Shoutout to The Martech Weekly for creating a space where companies of all sizes can showcase their stuff. Vote for Census here: https://lnkd.in/gUVaYDe5

When you do a virtual conference there is one thing that is really missing compared to a in-person conference - the possibility to bring some merch/swag home. So we do it a bit different at the virtual NO SLIDES conference. Census is one of our merch sponsors. Thank you! Not only does Census provide one of the most interesting data platforms for marketers to check out (forget all these CDP thoughts), but Census also provided us with a nice merch package (see picture). All packages and items will be drawn at a lottery during the conference and winners will be notified. If you attend the conference you are automatically in the pool. Make sure to get your FREE online conference ticket today before we close the registration: https://lnkd.in/dHAbc_Nm (Some people had issues with the sign-up via Hey Summit—also check the desktop version or try incognito.)

Spotted on the streets of SF 👀 S&P Global 🤝 Census

Introducing Observability Lake, another addition to the Census Observability Toolkit 🎉 Observability Lake allows you to store a comprehensive history of your sync data in your own cloud storage environment, using services like Amazon S3, Google Cloud Storage, or Azure Blob Storage. This pairs perfectly with last week's announcement of Sync Tracking, which provides row-level visibility into every sync run for faster and easier troubleshooting. Together, these features transform your storage into a powerful data lake for even deeper and more flexible historical analysis. Learn more in the blog: https://lnkd.in/gUqp8S-u