Geopath

Despite the popularity of online shopping, industry research reveals that consumers still prefer to shop in physical stores where they can immediately get their hands on desired products, return and exchange with greater speed and ease, take advantage of store services, and experience the brand. As a result, retailers continue to develop and deploy in-store media networks that can engage consumers at the closest point of purchase. Read EVP Marketing & Member Support Scott Fiaschetti's latest piece in Total Retail that explains how organizations can maximize the value of their in-store networks by integrating with the broader OOH ecosystem:

The Geopath Support Team is a valuable asset to all Geopath members! Our support team can help connect media members to their organization's media analyst, answer questions about our tools, assist with finding items in the GeekOUT Library, and more. We're here to help. Reach out to us at [email protected] to get the support you need.

As with many Presidential elections in recent US history, next week’s election will likely hinge on a handful of “swing” states. For multiple reasons, these battleground states are highly influential in Presidential elections. For this week's Friday Fast Fact, Sr. Manager, Member Support, Brian Schopper uses our 2024 Political Infographics and the Insights Suite to examine political OOH in Pennsylvania. Read more about Pennsylvania in OOH Today: https://buff.ly/4fwJy4F

Today is Halloween, one of the most anticipated holidays of the year! In honor of the spookiest season, we'll look at OOH in the Boston DMA, the home of Salem, MA. Salem's rich history with witchcraft has made it the subject of several films in the fall, set near or around Halloween. With this in mind, we’ll analyze the audience metrics for the consumer profile - “No. of times attended a movie at a theater past 30 days – 2 times” in the Insights Suite. Geopath audited inventory in the Boston DMA delivers 1.2b total base impressions, 1.1b total base in-mkt, and 33m target impressions weekly. This audience performs well in the DMA and over-indexes by 6%. Geopath audits more than 32k total spots from 55 different operators in this market. Happy Halloween from your friends at Geopath! We hope your costumes make great impressions.

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Batter up! The 2024 World Series is upon us. The opening game is today in Los Angeles at Dodger Stadium. In this week's Fast Fact, Brian Schopper analyzes sport-related audiences against OOH inventory within a two-mile radius of Yankee Stadium and Dodger Stadium. Read more about each team's home market in OOH TODAY:

Recently, we hosted an OOH Office Hours webinar explaining how to use the enhanced “Base Audience” and market plan period features in the Insights Suite. In case you missed it, the webinar recording can be found below. For additional information, please visit the GeekOUT Library for the Selectable Base Audiences in the Insights Suite user guide, several video tutorials, and production release notes on these improvements. Watch here:

Registration is still open for the next OOH Office Hours! On Thursday at 2pm EST, Geopath will host a webinar to walk through the new “Base Audience” universe used for audience measurement and custom market plan length features in the Insights Suite. Please visit the GeekOUT Library for the Selectable Base Audiences in the Insights Suite user guide, several video tutorials, and production release notes on these improvements. Registration for the webinar can be found below. If you have any questions, please contact us at [email protected]. Register here: https://buff.ly/4gxqF2D

We're happy to announce the arrival of the newest OOH spending reports in the GeekOUT Library! The Top OOH Spenders by DMA Q2 2024 and the Top OOH Spenders by DMA Midyear 2024 reports can now be viewed and downloaded. These reports leverage Vivvix data to provide a synopsis of OOH ad spending across 100+ DMAs nationwide. Click the link below and log in to the GeekOUT Library with your Geopath credentials to access these reports: https://buff.ly/2Xu8rJU

ICYMI: Geopath is excited to announce two notable enhancements to the Insights Suite! Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. We will host a webinar on October 3 at 2pm ET to walk through use cases and demonstrate how to use these new features in our tools. In the interim, please visit the GeekOUT Library for user guides, video tutorials, and more information on these improvements. Registration for the event can be found below. If you have any questions, please contact us at [email protected]. Register: https://buff.ly/4gxqF2D