Gazetteer

👀 Spotted in San Francisco's Jackson Square 👀

Gazetteer's novel publishing model has been covered in the New York Times: "A recent addition to the city’s media market is Gazetteer SF, an upstart only a few months old that has no social media accounts, actively delists its articles from Google search and markets itself via paper fliers stapled to telephone poles around the city. Byron Perry, the founder of Gazetteer, said its goal is to reach 12,000 paid subscribers in the next two years, with each customer paying around $7 a month to receive articles mostly through email and text blasts."

What's the idea behind Gazetteer? How will it gain new subscribers? Does it have any social profiles? How is it approaching marketing? These questions and more are answered in this profile by the San Francisco Business Times.

One night in May, reporter Eddie Kim went for a walk in San Francisco. Kim, a news reporter for Gazetteer SF, wanted to retrace the steps of a tech company founder who tweeted that a two-mile walk from SoMa to Hayes Valley was "the sketchiest walk of my life." (The tweet’s been viewed more than 43 million times.) Kim’s experience was different. Taking this route and talking to people along the way, he found that the path laid bare the challenges that the city and its residents face, but it wasn’t "sketchy" or dangerous. “We’re trying to do stories that get word of mouth going,” Kim told me in June. “I keep hearing from random people in my life, ‘That was such an interesting story’…That’s a kernel of what we need to replicate over and over again.” -- Read the full story by Nieman Journalism Lab on the launch of Gazetteer!

We're hiring a Business & Technology Reporter to cover the triumphs, scandals, strategies, trends, and conflicts happening in San Francisco's most important industries — with a special focus on the tech industry. https://lnkd.in/g7-d5ZAJ

Hear ye, hear ye! We're hiring for two editorial positions and seeking freelance pitches. Managing Editor: https://lnkd.in/dbEtBuBh Business & Technology Reporter: https://lnkd.in/dSbgz9Pp Freelance pitches, especially food, nightlife, gossip, and opinion pieces: https://lnkd.in/dmG57qZx

WE DARE YOU TO TEXT US AT (415) 787-6570 We've set up the the Gazetteer SF Text Line! Text the letters SF to (415) 787-6570 and we'll send you our latest San Francisco stories. You can also text us news tips and feedback.

Welcome to Gazetteer! We publish original local news written by humans and deliver it directly to subscribers via email and text, bypassing algorithms. Our first city is San Francisco, which you can check out right here: https://sf.gazetteer.co/