Here, Jim Stengel (host of #TheCMOPodcast) asks Emily Silver (SVP and Chief Marketing & Athlete Experience Officer at DICK'S Sporting Goods) what she hopes her legacy will be from working for this brand. - LISTEN NOW: https://apple.co/3BwqRPJ This episode is brought to you by Deloitte
Gallery Media Group
Online Audio and Video Media
New York, New York 6,975 followers
Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'.
About us
Gallery Media Group is a modern day media company. The company's overall mission is to 'Make Positivity Louder'. GMG focuses efforts on where consumer attention currently lies and continues to shift. Gallery Media Group includes women’s lifestyle brand PureWow (W25-45), youth male culture brand, ONE37pm (M18-34), and a collection of 75+ social-first consumer brands, such as @cocktails, @moms, and @recipes, on Instagram and TikTok that reach over 200M consumers. In addition to premium advertising solutions and consumer-facing events, the company has a robust influencer marketing business with a vast creator network that GMG employs for work on behalf of their Fortune 500 clients. The company was founded in 2010 by CEO, Ryan Harwood, and is now part of VaynerX, the Gary Vaynerchuk-owned holding company.
- Website
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https://www.gallerymediagroup.com/
External link for Gallery Media Group
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Specialties
- Digital Media, Video, Social, Editorial, Influencers, Podcasts, and Branded Content
Locations
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Primary
10 Hudson Yards
Floor 25
New York, New York 10001, US
Employees at Gallery Media Group
Updates
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On the latest episode of #TheCMOPodcast, Jim Stengel welcomes Emily Silver, SVP and Chief Marketing & Athlete Experience Officer at DICK'S Sporting Goods. Tune in for a conversation with a CMO that believes in the athlete in all of us! - LISTEN NOW: https://apple.co/3BwqRPJ
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This week, Emily Silver (SVP and Chief Marketing & Athlete Experience Officer at DICK'S Sporting Goods) chats with Jim Stengel on #TheCMOPodcast. She talks about her first CMO role and speaks to the incredible lessons from her early experiences working on political campaigns and much more. - LISTEN NOW: https://apple.co/3BwqRPJ
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GMG TAKES HOME THE GOLD! 🏆 This week, Digiday revealed the winners of their 2024 Digiday Awards, which celebrate the companies and brands leading the modernization of the media and marketing industries. We’re beyond proud to share that GMG has been named MOST INNOVATIVE PUBLISHER by a panel of judges from some of the industry’s top companies and brands! This recognition highlights our commitment to pushing boundaries and redefining what it means to be a modern media company in today’s ever-evolving landscape. Check out the full list of winners on Digiday here: https://lnkd.in/ejBMPXx4 #DigidayAwards
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This week on #TheCMOPodcast, Emily Ketchen (Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo) speaks to how her experience working with agencies has made her a better client. - LISTEN NOW: https://apple.co/3ZENZpm This episode is brought to you by Deloitte
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Tune in to the latest episode of #TheCMOPodcast with guest Emily Ketchen, Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. Find some of the episode's takeaways below! - LISTEN NOW: https://apple.co/3ZENZpm
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This week on #TheCMOPodcast, Jim Stengel chats with Emily Ketchen, Chief Marketing Officer and VP of Intelligent Devices Group & International Markets for Lenovo. Tune in for an interview with a CMO who believes kindness in the business world is a win-win. - LISTEN NOW: https://apple.co/3ZENZpm
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ICYMI: Gallery Media Group has cracked the code on experiential. Read the full story by Michele Laufik on BizBash here: https://lnkd.in/gFBcekYe
1 year. 7,500 original pieces of content. 2 billion press impressions. And it all came from 6 Gallery Houses. That's the impact of Gallery House as recognized in Bizbatch. Anna Plaks, Chief Creative Officer at Gallery Media Group, looks back on the year and shares what she's excited for next with Gallery House! Check out the full article through the link in the comments! #events #content #marketing
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Gallery Media Group reposted this
Today, Digiday announced a list of finalists for their annual Digiday Awards, which recognizes companies modernizing the media and marketing space. We are thrilled to announce that Gallery Media Group has been nominated as a finalist in the Most Innovative Publisher category! Congratulations to all the finalists! To see a full list of honorees, see here: https://lnkd.in/ehHpd5hZ Winners will be announced on October 1, 2024. #DigidayAwards #ModernMedia
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Our PureWow x @Cocktails viral collab post — Autumn Aperol Spritz — garnered a whooping 23M views! Check out our new series below exclusively for our LinkedIn community: “Blueprint to Going Viral” where we discuss the hottest social trends garnering big results. Here is how we did it: We identified a trending theme and a proven tactic, and married them together with a seasonal twist. Trending theme: Aperol Spritz Whether it’s a classic Aperol recipe, Aperol Spritz ice cubes or Aperol Spritz sherbert, our audience (and the internet) can’t get enough of it. We have garnered 25 viral wins in the last year from Aperol content, alone. Proven tactic: Extend Reels wins by reformatting top performing videos into carousels.We pull top performing Reels that fall into general themes or trends (i.e. Aperol Spritz recipes) and reformat the videos for an IG carousel—with a new custom cover image. After the Autumn Aperol Reel went viral, we created a carousel that garnered 901k impressions (and counting). Why it worked: 1) IG re-serves carousels to users. With Instagram’s algorithm, users could potentially be served carousels more than once in their feeds. The next time it pops up in their feed, the subsequent slide of the carousel will be displayed. This increases the likelihood of users engaging if they did not at first. 2) Added a timely twist to a winning theme and launched the content early. We’ve seen several viral wins from launching seasonal content 1-2 months in advance of different holidays and seasons. 3) It’s low lift, high return. This is an easy way to recycle top performing videos by reformatting them into a brand new piece of content—resulting in additional wins. https://lnkd.in/ed-pkszr