Future Pharma launched in 2005 as the premier sales force effectiveness conference. Bringing together 250 VPs and Directors, Future Pharma is the only life sciences event that addresses both marketing and sales strategies to achieve commercial success.
Already missing #FuturePharma? Check out some of the photography from last week's event!
We’d love to hear your thoughts and experiences! Feel free to share them in the comments 😊 & don't forget to mark your calendars for next year's fun!
🗓 See you all back in Boston June 24 – 26, 2025!
#pharmamarketing#patientcentric#pharma
Check out some of the thrilling Future Pharma Day 2 afternoon tracks 👏
Thanks to Denise Dalton for discussing her experiences at Bristol Myers Squibb with the audience! She shared how cultivating a culture of listening, ensuring adherence to strategic roadmaps, and building agility into change management strategies drove successful organizational transformation.
Jalpa Dave and Stephen Cofone from Bristol Myers Squibb discussed how thinking big and having the right conversations can open up opportunities for cross-functional partnerships, reduce silos, and create the best experience for our customers.
In our last discussion of the day, Christopher Nugent from Sumitomo Pharma America, Inc. and Daniel Fernandez from Genentech shared their experiences dealing with industry changes and organizational transformation, focusing on the necessity of diverse skill sets and perspectives for future success.
Don’t forget to share your takeaways with us by using #FuturePharma#pharmamarketing#patientcentric#pharma
📣 Live Updates from Day 2 of Future Pharma 📣
It’s been a busy morning full of networking, collaboration, and loads of learning! Here are a few things we learned from this morning’s A+ sessions:
⏩ How to leverage organizational strengths, embrace agility, and break down silos to drive sustainable growth and maintain a competitive advantage.
⏩ How predictive sales intelligence can refine customer segmentation, boost sales productivity, and personalize outreach for enhanced commercial performance.
⏩ How co-creation across functions and continuous feedback loops can effectively avoid an ordeal with hard-to-access accounts and enhance cross-functional collaboration.
Thanks to Jonathan Miller, Amy Jamison, Jaime O'Neill, Katharina Anna Miles, Qiaoyi (Joy) Chen, and Stacey Fagiolo for sharing their experiences and insights with the Future Pharma community!
🚨 Reminder: you can share your experience with us by using #FuturePharma 🚨
#pharmamarketing#patientcentric#pharma#leadership
Welcome to Day 2 of Future Pharma! Get ready to discuss leadership strategies, HCP engagement, customer experience, equitable access to medication, and much more. Here's a few shots from yesterday's sessions 🌟
Let us know your favorite part of Day 1 in the comments!
Don’t forget to share your learnings with us by using #FuturePharma
Learn why Sunny Yarrish from Myriad Genetics chose to attend & speak at Future Pharma 2024 🌟 Check out her panel discussion this afternoon with Jessica DiPaolo, MPH, Jill Pearcy & Chris Adams, where they'll examine the following:
▶ The increasing importance of social media in engaging health-conscious audiences.
▶ Addressing internal challenges when adopting social media strategies.
▶ How to build trust and develop key opinion leaders on various social media platforms.
Don’t forget to share your experience by using hashtag
#FuturePharma!
#pharmamarketing#patientcentric#pharma#socialmedia
📣 We learned how Moderna and Tag revolutionized omnichannel content with Modular Creative in this innovative chat between Jennifer Dee and Michelle Nguyen
By reverse-engineering the modular content process, they implemented a robust, templatized production system without upfront investments, standardizing it globally and delivering localized, compliant content at speed and scale.
What an exciting discussion—Future Pharma is truly a community of groundbreaking leaders!
Don’t forget to share your experience with us by using #FuturePharma 🌟
#pharmamarketing#patientcentric#pharma#modularcontent
Future Pharma Day 1 is off to a fantastic start!
From leveraging AI to improving your teams’ field force effectiveness to everything omnichannel, today’s speaker lineup has tackled major industry hot topics already 👏
Thanks to Brian Fox, Jennifer L Muszik, ACC, Jenna Parenton, MBA, Louis Savant, M.B.A., Heath Morlok, Ahmed Elsayyad, Jenny Rudolph, MBA, Johnny Dogun, MBA, Michael Meyering, Nuvan Augustin Dassanaike, Rebecca Marani, and Susan Nemetz for their invaluable contributions!
Topics from this morning’s outstanding discussions:
🔷 How AI-powered tools enhance HCP engagement, driving effective brand interactions and adoption through meaningful strategies.
🔷 The power of taking inspiration from brands like Taco Bell and using it for your company.
🔷 Tactics to overcome internal silos, align goals, and build a cross-functional culture for seamless omnichannel execution and improved customer experience.
🔷 How leveraging internal relationships can equip field teams with the right tools and strategies to maximize their effectiveness and enterprise resource capabilities.
Stay tuned for all the updates ahead! Share your experience with us by using #FuturePharma 😎
#pharmamarketing#patientcentric#pharma#AI#omnichannel
The cocktails & the conversations were flowing at the reception last night 🎉 Let’s keep that energy up as we begin Day 1!
Stay tuned for all the updates ahead! Share your experience with us by using #FuturePharma
Future Pharma is off to a great start with the pre-conference workshops & discussions!
Shoutout to Jonathan Wasserman M.B.A., M.Sc., Heidi Floyd, Leisha Martin, and Gwen Hyland for leading the workshops & discussions with their unique insights and innovative marketing strategies💡
What we discussed:
➡ How design thinking can enhance agile marketing by fostering rapid idea development and effective feedback loops.
➡ Ways to embrace the patient perspective in your marketing strategies to drive both brand success and meaningful patient outcomes.
➡ The importance of male allies in fostering growth and development for women in pharma leadership
There’s much more to come tomorrow! Join us for our Cocktails & Conversations reception tonight to kick off Future Pharma 2024 🍹
Stay tuned for all the updates ahead! Share your Pre Day takeaways with us by using #FuturePharma 🌟
#pharmamarketing#patientcentric#pharma