Join our webinar on Oct 22nd to learn how to navigate the ethical considerations of AI-driven generative experiences. We'll discuss: - Implementing effective guardrails - Navigating the ethical landscape - Understanding the impact of upcoming AI regulations Register now: https://ow.ly/6eQK50Tupx6 #generativeAI #AIethics #responsibleAI
Further
Business Consulting and Services
Atlanta, GA 5,424 followers
Further | Own The Unknown
About us
Further is a data, cloud, and AI company whose sole focus is helping you turn raw data into the right decisions. We help you harness untapped potential, drive robust growth, and achieve unparalleled performance efficiency. Many companies like yours have been playing a guessing game when it comes to critical business decisions. Too often, you either don’t know if you have the right data, don’t know if you can trust it, or don’t know exactly what to do with it. It’s time to own the unknown, and only Further brings you the level of practical strategy, flexibility, and focus you need to do that. That’s why so many of the world’s leading brands, such as Chase, GSK, and Marriott, all rely on us. And it’s how we’ve earned a client retention rate of over 90%. Further. Own the unknown.™
- Website
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https://www.gofurther.com/
External link for Further
- Industry
- Business Consulting and Services
- Company size
- 201-500 employees
- Headquarters
- Atlanta, GA
- Type
- Privately Held
- Founded
- 2004
- Specialties
- Strategy, Data Strategy, Measurement Strategy, Data Engineering, Data Integration, Data Warehousing, Customer Data Platforms, Business Intelligence, Organizational Intelligence, Analytics, Customer Analytics, Digital Analytics, Tag Management, Analytics Implementations, Analysis and Reporting, Data Visualization, Data Science, Machine Learning, Digital Marketing, Paid Search, Display Advertising, SEO, Social Advertising, Content Marketing and Strategy, Optimization, Business Experiments, A/B Testing, Data Literacy and Training, AI, Data, and Cloud
Products
Apollo
Big Data Analytics Software
Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team, so you can focus on using data you trust to make meaningful business decisions. Leverage Apollo for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform, or for seamless ongoing management of your Google Analytics and Adobe Analytics implementations. Apollo improves the timeliness and accuracy of first party data by automating: -analytics documentation management (i.e., data layer specification, solution design, and test cases) -analytics tag manager configuration -analytics platform configuration -data layer and tagging validation -consent management platform integration
Locations
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Primary
271 17th Street NW
Suite 1700
Atlanta, GA 30363, US
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1250 Old River Rd
Suite 300
Cleveland, Ohio 44113, US
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7 Pancras Square
London, England N1C 4AG, GB
Employees at Further
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Dave Motheral
Direct of Business Development at Further (a PMG Company) - a GCP Analytics and AI Premier Partner | X-Googler | X-Looker | X-Oracle | X-Teradata |…
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Melissa Shusterman
Leading marketing analytics & CRM strategy for our Pharma and OTC clients at Further (formerly SDI)
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Nate Jackson
Technology Solutions Practice Lead at Further
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Jim Neumann
Relationship Marketing Executive
Updates
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"The key to artificial intelligence has always been the representation." - Jeff Hawkins Join our webinar on Oct 22nd and discover how to represent and design winning generative experiences. Register now: https://ow.ly/LVMz50TupCW #generativeAI #AI #innovation
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Further reposted this
Excited to team up with DataCamp on October 23rd for a live session on 10 business skills every data science team needs. I’ll share lessons I’ve learned as a business leader and entrepreneur, covering how to translate data into business outcomes, manage trade-offs, and communicate effectively with non-technical stakeholders. Whether you’re a data leader or practitioner, if you’re looking to bridge the gap between tech and business value, this talk is for you. Sign up here: https://lnkd.in/g4Z7_DuW Hope to see you there!
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Exciting insights from Jason Tabeling on the power of Google Ads Data Hub! This tool offers advertisers a unique way to analyze campaign performance using aggregated data while respecting user privacy. Discover how it can enhance targeting and measurement for your business! 💡 Read more: https://lnkd.in/dYcfHGPY #GoogleAds #DataPrivacy #DigitalMarketing
Google’s Ads Data Hub: What you need to know
searchengineland.com
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Discover the Future of Tech! Don’t miss our insightful webinar on High-Tech Trends. Dive into the latest innovations and what they mean for the future. Download now to watch anytime! 👉 Download the Webinar https://ow.ly/69PJ50Tk7j2 #TechTrends #Innovation #WebinarDownload
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Exciting read on the vital link between #AI and #cloudcomputing, with ChatGPT as a prime example. The future of data storage is in the cloud, with estimates citing 50% of all data being stored there by 2025. Understanding this connection is key as we continue to rely on these innovative resources! https://ow.ly/5QX750ThqVQ
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Exciting Opportunity at Further - Performance Marketing Principal (SEO)! Are you ready to embark on a new adventure with Further? If you’re committed to realizing your potential and passionate about doing meaningful work, Further has a fantastic job opportunity that could be your next big career move. We are looking for a talented Performance Marketing Principal (SEO) who is passionate about helping companies discover valuable insights and answer critical business questions! Join our growth oriented, people centric, and collaborative team by applying here: https://ow.ly/TnEZ50TqXwy #CareerOpportunity #JoinOurTeam #Jobs #data #analytics #cloud #ai
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Please join us for our next Own the Unknown™ Interview with Kristen Kehrer, Head of Decision Science and AI at MoneyGram International and Keith McCormick, Data Science Principal at Further! RSVP now, and we'll see you on October 16th, 2024 at 1 PM. In addition to her role at MoneyGram, Kristen has been delivering innovative and actionable machine learning solutions in industry since 2010 in the utilities, healthcare, and eCommerce. Also #8 global LinkedIn Top Voice - Data Science & Analytics in 2018 with 98k followers in data science. Creator of Data Moves Me, LLC and previously Faculty/SME at Emeritus Institute of Management. Kristen holds an MS in Applied Statistics from Worcester Polytechnic Institute and a BS in Mathematics. Keith and Kristen will be focusing on MLOps and her recent book, Machine Learning Upgrade: A Data Scientist's Guide to MLOps, LLMs, and ML Infrastructure, coauthored with Caleb Kaiser. In the book they suggest best practices at the intersection of management, large language models (LLMs), machine learning, and data science. Keith will be sure to ask how the rapid change we are all experiencing should prompt us to rethink the data science pipeline in our organizations. In our next issue our newsletter, coming up next week, we will be discussing the book in more detail. Make sure to click on "attend" to register, follow Further, and subscribe to the newsletter so that you don't miss out. #artificialintelligence #datascience #tech #analytics #MLOps #data #machinelearning
Please join us for our next Own the Unknown™ Interview with Kristen Kehrer, Head of Decision Science and AI at MoneyGram International, and Keith McCormick, Data Science Principal at Further! RSVP now, and we'll see you on October 16th, 2024 at 1 PM. In addition to her role at MoneyGram, Kristen has been delivering innovative and actionable machine learning solutions in industry since 2010 in the utilities, healthcare, and eCommerce. Also #8 global LinkedIn Top Voice - Data Science & Analytics in 2018 with 98k followers in data science. Creator of Data Moves Me, LLC and previously Faculty/SME at Emeritus Institute of Management. Kristen holds an MS in Applied Statistics from Worcester Polytechnic Institute and a BS in Mathematics. Keith and Kristen will be focusing on MLOps and her recent book, Machine Learning Upgrade: A Data Scientist's Guide to MLOps, LLMs, and ML Infrastructure, coauthored with Caleb Kaiser. In the book they suggest best practices at the intersection of management, large language models (LLMs), machine learning, and data science. Keith will be sure to ask how the rapid change we are all experiencing should prompt us to rethink the data science pipeline in our organizations. In our next issue our newsletter, coming up next week, we will be discussing the book in more detail. Make sure to click on "attend" to register, follow Further, and subscribe to the newsletter so that you don't miss out.
Own the Unknown™ Interview: Kristen Kehrer
www.linkedin.com
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Customer data is more diverse than ever, containing personal preferences and purchase history. With the right insights, businesses can create highly targeted marketing solutions. Combining qualitative and quantitative data is crucial for effective customer segmentation and creating actionable targeted ads. https://ow.ly/hc1q50TpwKo #CustomerInsights #DataAnalytics #CustomerSegmentation
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Please join us for our next Own the Unknown™ Interview with Kristen Kehrer, Head of Decision Science and AI at MoneyGram International, and Keith McCormick, Data Science Principal at Further! RSVP now, and we'll see you on October 16th, 2024 at 1 PM. In addition to her role at MoneyGram, Kristen has been delivering innovative and actionable machine learning solutions in industry since 2010 in the utilities, healthcare, and eCommerce. Also #8 global LinkedIn Top Voice - Data Science & Analytics in 2018 with 98k followers in data science. Creator of Data Moves Me, LLC and previously Faculty/SME at Emeritus Institute of Management. Kristen holds an MS in Applied Statistics from Worcester Polytechnic Institute and a BS in Mathematics. Keith and Kristen will be focusing on MLOps and her recent book, Machine Learning Upgrade: A Data Scientist's Guide to MLOps, LLMs, and ML Infrastructure, coauthored with Caleb Kaiser. In the book they suggest best practices at the intersection of management, large language models (LLMs), machine learning, and data science. Keith will be sure to ask how the rapid change we are all experiencing should prompt us to rethink the data science pipeline in our organizations. In our next issue our newsletter, coming up next week, we will be discussing the book in more detail. Make sure to click on "attend" to register, follow Further, and subscribe to the newsletter so that you don't miss out.
Own the Unknown™ Interview: Kristen Kehrer
www.linkedin.com