The Vice Presidential Debate aired last night to key swing states like Arizona, Nevada, Michigan, and Wisconsin over-indexing on the civil exchange between candidates 👀 🇺🇸 . In fact, Arizona and Nevada households watched the Vance vs. Walz debate at a higher rate than the first (and likely only) face-off between Harris and Trump. “With another debate unlikely, this is a critical moment for each presidential campaign, as well as numerous regional contests, to differentiate themselves by leveraging earned media on linear, streaming, and digital platforms where audiences are highly engaged daily.” - Samba TV Co-founder and CEO Ashwin Navin #SambaTVInsights #VicePresidentialDebate #PresidentialElection #ElectionDay #PoliticalAdvertising
Samba TV
Technology, Information and Internet
San Francisco, California 25,234 followers
We create data at the heart of TV, powering a more scientific approach to advertising and a better viewing experience.
About us
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
- Website
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http://samba.tv
External link for Samba TV
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- San Francisco, California
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Connected TV, OTT, Smart TV, Automatic Content Recognition (ACR), Interactive TV, Social TV, Addressable TV Advertising, Ad Detection, Mobile Ad SDK, Ad Mediation, Mobile Display Ads, Mobile Video Ads, Smart TV Advertising, Multiscreen Advertising, and TV Analytics
Locations
Employees at Samba TV
Updates
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News alert 🚨 🔊 Madhive has selected Samba TV as its preferred audience targeting partner! The integration will enrich Madhive’s local offering by allowing broadcaster, advertiser, and agency clients to target audiences based on TV viewing behavior and ad exposure. Hear it from Hearst's Jonathan Sumber: “The partnership between Madhive and Samba can supercharge media buyers’ ability to reach the right audience at the right time on CTV." Read more via Daniel Frankel of StreamTV Insider: https://lnkd.in/evfS2Ztx #CTV #AdvertisingTargeting #MediaBuyer
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Advertising Week New York is almost here 👀 ! Join us next 🗓️ Tuesday at 10:20 ET 🗓️ as Samba TV takes the stage with Warner Bros. Discovery, Chime, FreeWheel, and Univision to dig into how to navigate the latest industry changes and explore innovative AI-based targeting techniques. Message us to get a complimentary pass - there are only a few left 🏃➡️ ! https://lnkd.in/gC8Kz-a8 #AWNEWYORK24 #AdvertisingWeekNewYork #AI #ContextualTargeting
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The Future of Media is coming to Manchester for the first time 🎟 ! Join the Samba TV team Thursday at this inaugural event where our VP of International Customer Success, Jay Fowdar, will dive into opportunities in the evolving TV landscape alongside Direct Line Group's Sam Taylor, Channel 4's Ewan Douglas, Sky Media UK's Amy Taylor, and TheZoo.London : The Consultant Collective's Rachel Forde. Check out the full agenda here 👉: https://lnkd.in/eTUgyJ39 #FOMM #FutureofMedia #UKAdvertising
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Political campaigns are ramping up spend as they enter the final stretch to Election Day. FreeWheel and Samba TV are helping these campaigns reach not only broad audiences, but select groups with targeted messaging. Take it from FreeWheel's Eric Davis for Beet.TV: “ACR data is very important for political buyers, and they’re now able to tap into Samba’s political audiences on both a local and national level for their campaigns in as little as 24 hours. Speed of activation is critical for these buyers to get live in-market as soon as possible. The advertisers are also able to message voters after a big news story or a recent debate.” Watch the full segment here: https://lnkd.in/eZEkuJjN #PoliticalAdvertising #Election2024 #Trump #Harris
Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis
https://www.beet.tv
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The presidential election is less than two months away ⏳ and, without another debate in the cards to earn face time with audiences, the candidates need to rely on their advertising more than ever to engage voters 🎯 . “Surprisingly... we’re seeing some crucial voting blocs under-exposed,” says Ashwin Navin, co-founder and CEO of Samba TV. “Media agencies working for the political campaigns have a real opportunity to leverage data for real-time targeting to reach the swing voters more effectively.” Read more about how the candidates are succeeding (or not) with key voter segments in this Wayne Friedman MediaPost piece: https://lnkd.in/g8PMY_-X #SambaTVInsights #Election #Harris #Trump #PoliticalAdvertising
Independent Political TV Viewers: Can Harris, Trump Campaigns Find Them?
mediapost.com
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On the heels of a pivotal debate and only eight weeks until Election Day ⏳, the clock is ticking for political advertisers to target and reach voters. The new 2024 Election: Guide to Political Advertising is out NOW to advise campaign strategy with key insights, including: ⭕ Who is seeing linear and streaming ads from Harris and Trump’s campaigns 🔵 Which swing states are less exposed to candidate advertising ⭕ What impact Harris joining the race had on drawing new audiences to watch the presidential debate 🔵 How the candidates are faring with their targeting to diverse audience s ⭕ What programs households in battleground states are watching and where they are getting their news Download now 👉 : https://bit.ly/24PolAd_LI #SambaTVInsights #TVdata #PoliticalAdvertising #Election2024 #KamalaHarris #DonaldTrump
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Thank you, Lauren Dawber (Small), for sharing the stage with us at IAB Australia Measure-Up yesterday to talk abut how Samba TV’s data helped Optus achieve incrementality. “Being able to quantify the lift (actually having that cost for incremental household) and being able to look at what we would have missed out on - that was a data point we didn’t have before that we have now. It forms a great baseline as we move into the future.” - Optus Senior Director of Media, Operations, and Performance Lauren Dawber (Small) We ❤️ to talk data! #IABMeasureUp #Incrementality #TotalTV #Australia
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Last night's debate between Vice President Kamala Harris and former President Donald Trump drew 28.3M US households to watch 👀 - that's second only to the Super Bowl in 2024 viewership 😱 ! Furthermore, 53% of last night's viewership fully skipped the last debate with President Biden and Trump to instead watch this one. “Now it is imperative for each presidential campaign and the hundreds of regional and local campaigns to seize the momentum with earned and paid media on social, linear television, streaming and digital platforms where consumers are focused for hours every day.” - Samba TV Co-founder and CEO Ashwin Navin Want to find out how, head here now 👉 : https://lnkd.in/gxgciAqT #SambaTVInsights #DonaldTrumpandKamalaHarris #HarrisWalz2024 #Trump2024Vance #politicaladvertising
Political Solutions
samba.tv
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📣 Big news today as FreeWheel has selected Samba TV as its premier ACR partner! Fresh from last night's presidential debate, hear from the execs on why this news is key: "Our partnership with FreeWheel allows advertisers the ability to combine high-quality, biddable media with real-time targeting precision across TV, streaming, and digital platforms to connect with audiences who are consuming media in new and diverse ways. This is a crucial strategy to reach the entire electorate efficiently in one of the most pivotal elections in history.” - Samba TV Co-founder and CEO Ashwin Navin. “With the elections less than two months away, this new offering is a valuable asset for our clients who are looking to quickly and accurately retarget viewers in a privacy-centric way, such as after a debate or breaking news.” - FreeWheel CRO Katy Loria. Read more from TVNewsCheck 👉 : https://lnkd.in/g8A7U9vq #ACR #TVData #PoliticalAdvertising #RealTimeData
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting
nexttv.com