Maven (FractionalMaven.com)

In this final clip of his series, Omid Saadati shares with Jay Kingley that many of the problems early stage companies have in demonstrating product market fit is the failure to engage with the right customers and prospects. Successful entrepreneurs solve problems and problems originate from customers. It stands to reason that knowing the right way to involve customers in the development of your business can mean the difference between success and failure. DM Jay if you're interested in being a guest on our Fractionals Unplugged Podcast. Information on how to subscribe to both our YouTube channel and podcast are in the comments below.

Omid Saadati continued his conversation with Jay Kingley talking about why companies struggle to achieve product-market fit ("PMF") given all the attention, content, and consultants focused on it. Omid observes that anyone can create a framework, but reaching PMF requires critical and strategic thinking. As Alan Kay famously said, "Context is worth 80 IQ points." Omid emphasizes that critical thinking applied to the right context of your industry and stakeholders is far more important than the PMF framework du jour. Listen to the clip below and find the links to the rest of Omid's show and all the other great content in the comments below. DM Jay if you're a fractional executive who would like to become a guest on our Fractionals Unplugged Show.

One of the hardest things for any early stage startup is to demonstrate Product-Market Fit ("PMF"). Omid Saadati warns Jay Kingley that in the quest to get to PMF, you can't fall into the trap of "custom building" your product to meet the needs of your first customers only to find out later that they weren't representative of your target market. Customers must demonstrate they can't live without your product or you don't have PMF. But you have to be sure they are the right customers. DM Jay if you're a fractional executive who'd like to become a guest on our Fractionals Unplugged podcast. Get access to the entire video and the rest of our great content using the links in the comments below.

Jay Kingley had the opportunity to sit down with Omid Saadati to explore how startups navigate the journey of product-market fit. In this first clip of four, Omid provides the background on how he helps startup founders on this entrepreneurial journey. DM Jay if you're a fractional executive who'd like to become a guest on our Fractionals Unplugged podcast. Get access to the entire video and the rest of our great content using the links in the comments below.

In the last clip from Carla Titus's of Wealth & Worth Within, LLC conversation with Jay Kingley, she talks about how finance, as opposed to accounting, is future looking. Doing the right kind of financial analysis and scenario planning is critical to navigating the risk and uncertainty of your future. Carla advises not to focus only on what can go wrong. What are you going to do if everything goes right - will you be ready to take advantage of the opportunity? Links in the comments to access the entirety of Carla's show along with all of our other great content. DM Jay if you're a fractional executive who'd like to be a guest on our Fractionals Unplugged podcast / vodcast.

Richard Daniels, MBA/JD tells Jay Kingley that too many companies ignore the legal side of their business, particularly when it comes to getting their products and service to market. Rich points out business owners understand their areas of expertise but don't translate the importance of having that expertise on the legal side. Otherwise, over time disputes with those you deal with will sap your time and your margins. Check the comments for the links where you can find the rest of Rich's show and all of our content. DM Jay if you're a fractional executive who'd like to be a guest on our Fractionals Unplugged podcast/vodcast.

Carla Titus of Wealth & Worth Within, LLC talked to Jay Kingley about the things SMEs try when managing their finances that don't tend to work well. Too much focus on "vanity metrics" is a big problem. Top line revenue doesn't much matter if you aren't making a profit. Growth at the expense of margin is rarely a long-term path to success. Check the comments for the links to find the rest of Carla's show and all of our other great content. DM Jay if you're a fractional executive who'd like to be a guest on our Fractionals Unplugged podcast and vodcast.

Richard Daniels, MBA/JD tells Jay Kingley that the first time most business owners realize they have problems with the contracts they use or have signed is when they get into a dispute. Once a lawsuit is filed against you, it's a bit late to take a close look at the contracts you've been signing. As the old saying goes, an ounce of prevention is worth a pound of cure. Find the links to the rest of this episode and all of our content in the comments below. DM Jay if you're a fractional executive who'd like to be a guest on our Fractionals Unplugged podcast and vodcast.

Carla Titus shares with Jay Kingley that some many SMBs struggle because they don't get to the root causes of what is going on in their businesses. Listen to the clip below for some examples of what Carla is talking about. Check the comments for the links on how to access the rest of Carla's show as well as all of our content. DM Jay if you're a fractional executive who'd like to be a guest on our Fractionals Unplugged podcast / vodcast.

Richard Daniels, MBA/JD, a fractional General Counsel, continues his discussion with Jay Kingley on our Fractionals Unplugged podcast and vodcast. Rich talks about the importance of getting your legal contracts right for dealing with both customers and vendors. Surprisingly, Rich feels that the bigger issue is not understanding your obligations and rights in your dealings with vendors. In the clip below, he explains why. There are links in the comments where you can get access to all of our content in both video and audio form. DM Jay if you're a fractional executive who would like to be a guest on our Show.