Fractional Law Firm CMO

When it comes to legal marketing and business development, one size definitely doesn’t fit all. Every law firm is unique, with different goals, clients, and practice areas. That's why a tailored approach is key to effectively reaching your target audience and standing out in a crowded market. Customizing your marketing and BD strategy ensures that your firm’s strengths and values are highlighted in a way that truly resonates with potential clients. Don't settle for a generic approach—let your firm’s individuality shine.

Nothing like a coffee break to debrief after a successful client meeting! ☕️ Our founders, Katherine Wilson, JD 💡 and EJ Stern, MA, CPC, took a moment to grab coffee together. It’s moments like these that keep our passion for helping firms grow strong. Collaboration, caffeine, and a shared vision—that’s how we do it! What keeps you fueled throughout the day? Drop your go-to coffee order below! 

🏫#BacktoSocial - Week 2: Mixer Week! Today's lesson is easy and quick! - #Engage! Don't be a lurker on LinkedIn. Build your connections and strengthen relationships by engaging with your network's content. ⭐Like ⭐Follow ⭐Share ⭐Comment If you like a post - show it! If you read an interesting article - share it! If you have a thought - comment! Engagement is appreciated at all levels and the more active you are, the more you'll see an uptick in engagement with your own content. Fractional Law Firm CMO

Fill in the blanks! We'll start: In legal marketing, we would love to see MORE strategy, less guesswork. What do you need more of and what could you do with less of in legal marketing? Drop your answers below!

Figuring out your "personal brand" as an attorney can seem daunting, but it doesn't have to be! These exercises might feel silly at first, but the answers to these questions can help you pin down your attributes, voice, and differentiators. Remember, authenticity is what really sets you apart in a crowded legal market, so take your time to discover what truly represents you.

A closer look at the design process for the OpusLex Partners rebrand 🖊️

What if we told you that this level of ease is a lot closer than you think? If you start taking strategic steps and leveraging expert marketing guidance now, the January 2025 version of marketing your firm will feel established and consistent. That sounds pretty good to us. You can start now, or come the new year, you could look back and wish you had begun today.

🏫#BacktoSocial - Week 1: #Orientation Lesson 2 Today's lesson is easy but very necessary - Update your LinkedIn profile! And in an effort to practice what I preach, I audited my own profile and discovered that my profile wasn't public! What? I had my privacy settings set to only allow 1st and 2nd-degree connections to view my full profile. Oops🫢 That just goes to show that even someone who is on LinkedIn every day can miss something pretty basic. #LessonLearned Fractional Law Firm CMO

Nothing pairs with legal marketing quite like some good tunes. We're wrapping up the week with our Spotify Daylists and getting into the groove! Here’s what we’re listening to: 🍂 brat autumn ~ Selina, Social Media Manager ☀️ brat summer ~ Kelli, Director of Operations 💁♀️ acceptance trendy ~ Katherine, Co-Founder & CMO 🌿 bedtime nature ~ Amanda, Director of Business Development 🏔️ wonder exploring ~ Devin, Creative Director 🌼 positive graduation ~ EJ, Co-Founder & CMO 🍏 our lone Apple Music listener (sorry, Katelyn!) ~ Katelyn, Director of Marketing & Business Development Which Friday morning vibe are you bringing to your day? Let us know yours below! ⬇️

A little birdy told us you needed to hear some business development truths this morning. It's about staying top of mind — the good news is, you can stay top of mind however that works best for you. Post on LinkedIn Attend industry events Set up a community service or pro bono event with a client Listen more than you talk Send a birthday note to a prospect Create introductions Send a book that you know will interest them Business development is never one-size-fits-all.