Foundry

How does AI impact the modern security organization? Our latest blog explores how the accessibility of Generative AI opens doors to innovative advancements—and some new risks. As AI tools find their way across departments, security professionals are tasked with securing tools used by employees who may not always consider data safety measures. According to the latest Security Priorities study, nearly three-quarters of security leaders have seen their role expand over the past year to include securing these new tools and AI capabilities. With 98% of organizations reporting that AI-driven security solutions improve threat response times and reduce employee workloads, it’s clear the right tools make a difference—but vigilance is key. As a tech marketer, understanding these evolving responsibilities can guide you in building content that resonates with this expanding audience. Explore Foundry’s blog for strategies on how AI is shaping security today and ways your messaging can help meet the evolving needs of security leaders. Read the full blog for insights 👇 https://ow.ly/tK0t50U0B9I #b2b #ContentMarketing #CIO #b2bMarketing #techmarketing #GenAI #ArtificialIntelligence

🚀 Are you ready to lead the way in 2025’s tech landscape? Join us on December 4 for ForwardTech: The Year Ahead, a virtual event crafted for IT leaders looking to stay ahead of emerging trends and innovations. Featured Session: Balancing Innovation with Human Values with global futurist, speaker, and author Jack Uldrich. Gain insights on aligning technological advancements with human-centered values—a critical balance in today’s fast-evolving digital world. Why Attend? 👉 Keynotes on 2025’s Top Tech Trends – Get ahead of emerging developments. 👉 Expert Panels – Explore GenAI, cloud computing, data protection, and more. 👉 Networking Opportunities – Connect with top IT leaders and exchange insights. 👉 Solutions Showcase – Discover cutting-edge technologies to support your 2025 strategy. Prepare your organization for the future with actionable insights and strategic guidance. Register now for ForwardTech and be part of this forward-focused community! https://ow.ly/6elN50TYXpG #ForwardTech2024 #TechLeadership #ITInnovation #HumanValuesInTech #FutureReady #FoundryEvents #CIOEvents #CIO #IDC #b2b #b2bMarketing

Did you know? Foundry’s new AI Tech Marketer’s Guide reveals that 69% of AI-focused buyers look to vendors to help them build a business case for their tech investments. 💡This signals an opportunity for marketers to go beyond product features and deliver insights that resonate with entire business units—not just IT. 🧑💻 Here are three ways to make an impact: 1️⃣ Share high-value, business-focused content that builds trust. 2️⃣ Skip the buzzwords and prioritize clear, authentic messaging. 3️⃣ Strengthen brand reputation and respond thoughtfully—73% of buyers say these factors influence their purchase decisions. Elevate your content to showcase value at every stage of the buyer’s journey! Download the guide today to get the full insights. https://ow.ly/wbp350TWwZk #TechMarketing #AIBuyers #ContentStrategy #Foundry #b2bMarketing #b2b

🚀 The 2025 CIO 100 Awards nominations are open! 🚀 Is your organization leading the way in IT innovation and digital transformation? The prestigious CIO 100 Awards recognize groundbreaking projects that demonstrate excellence in leadership, strategy, and business value. This is your chance to join an elite group of CIOs and IT leaders making a tangible impact in their industries. If your team has launched a forward-thinking initiative that deserves the spotlight, now is the time to apply. 🌐 Learn more and submit your nomination today 👇 Don’t miss the opportunity to showcase your organization’s innovation and be celebrated as a leader in IT! #CIO100 #CIOEvents #b2b #b2bmarketing

🎙️ On the latest OTR podcast, Episode #30, Rick Currier sits down with Vinita Srivalsan , VP of Partner & Alliance Marketing at Couchbase to dive into her journey in partner marketing. Vinita shares the thrill of collaborating with partners like Amazon Web Services (AWS) and Infosys and how these partnerships drive incredible value. Plus, she opens up about her son’s impressive tech journey—building a successful party app right out of high school—and the balancing act between entrepreneurship and education. As she puts it, “the joy of marketing lies in creating something from nothing—turning creative ideas into meaningful, impactful campaigns.” Tune in for insights on creativity, cultural influences in global marketing, and more! 🌍✨ 🎙️https://ow.ly/nffJ50TSyZf #MarketingStrategy #DigitalTransformation #CreativityInBusiness #Marketing #OTRPodcast #B2B #B2BMarketing #PartnerMarketing

As #CyberSecurityAwareness Month wraps up, are you prepared for the global security challenges ahead? 🌍 According to the newly released Security Priorities Study, more than half (59%) of security leaders are now responsible for managing risks beyond their borders. This shift isn’t just an IT issue—it’s a call to action for all business leaders, including marketers, to build customer trust and align strategies with today’s security landscape. For marketers, staying informed on these priorities can strengthen your brand’s reputation and build confidence with your audience. 📊 Equip your team with the knowledge to strengthen customer confidence in 2024 and the upcoming year. Download the study today and see how emerging security trends intersect with marketing strategy! https://ow.ly/eYyJ50TWggr #MarketingStrategy #SecurityInsights #DigitalTransformation #CyberSecurity #AIPoweredSecurity #GenAI #TechTrends #Foundry #CyberSecurityMonth

🚀 Ready to unlock the power of AI and data for your business? Join us at FutureIT New York on November 21! Designed for IT and security leaders in the New York metro area—CIOs, CISOs, VPs, directors, and managers—this conference delivers practical, research-backed strategies that you can apply directly to your business. Whether you’re preparing for tech like generative AI and quantum computing, building digital trust, aligning priorities with stakeholders, or navigating new regulations, FutureIT has the insights you need. Don’t miss out on this unique chance to tackle your biggest tech challenges with trusted, exclusive content. ✨ Register 👇 and empower your team with the tools to drive real business value! https://ow.ly/Wx6450TUUIH #FutureIT #techleaders #GenAI #CIOevents #CIOFutureITNY #CIOFutureIT #AILeadership #Innovation #DigitalTrust

Curious about the top priorities security leaders are focusing on in 2024? 📊 The latest Security Priorities Study reveals a shift in focus for security decision-makers. Not only are they ramping up investments in AI and innovative tools, but they’re also stepping up to tackle new challenges beyond the usual risk management. From bridging gaps with the C-suite to expanding their scope globally, these leaders are facing increased responsibilities in response to evolving threats. Wondering how these changes impact your marketing strategy? Understanding these priorities can help you align your message and better connect with security professionals focused on future-proofing their organizations. Don’t miss out on these insights. Download the full study today and equip your team for what’s coming next! https://ow.ly/rnQP50TUpXq #MarketingStrategy #SecurityInsights #DigitalTransformation #CyberSecurity #AIPoweredSecurity #GenAI #TechTrends #Foundry #CyberSecurityMonth

The 2024 CSO Conference wrapped up with a final day packed with insight, connection, and celebration! 🎊 Day 3 Highlights: The morning started strong with an interactive session by security mentalist and CISO of SSM Health, Gary Chan, who wowed the audience by demonstrating how social engineering powers cyberattacks. COFENSE CEO David Van Allen followed with eye-opening stats on phishing scams, revealing that 90% of cyberattacks stem from these threats, emphasizing AI’s role in risk mitigation. Attendees also dove deeper into award-winning security projects from organizations like Adobe United Airlines, Penn Medicine, University of Pennsylvania Health System, and NJ TRANSIT during the Digital Poster sessions. Afternoon panels offered rich insights on CISO succession planning and lessons learned from the SEC’s cyber disclosure rules. The conference closed on a high note with a unique, attendee-driven session hosted by CSO's Bob Bragdon. AFLAC, CN and Harley-Davidson Motor Company’s security leaders, led an open, candid discussion on "The Hottest of Hot Topics," offering their collective expertise to wrap things up. With the content complete, it was time to raise a glass to toast the 2024 honorees at our CSO Awards and Hall of Fame Induction Dinner & Ceremony. 🥂 This prestigious event celebrated organizations that use innovative security strategies to drive business value—capping off three unforgettable days in Arizona! 🎇 Thank you to all our sponsors, speakers, partners and participants who made the 2024 CSO Conference & Awards an unforgettable success! Don't miss out on the next event! Full Event Calendar 👉 https://ow.ly/uZIs50TSEbb #CSOConference #Cybersecurity #CSO2024 #AI #PhishingPrevention #CyberSecurityLeadership

Another incredible CSO Conference and Awards is in the books! Before we dive into a full recap tomorrow, here are some Day 2 highlights: DAY 2: Two-time Paralympian and former U.S. Army officer Melissa Stockwell kicked things off with a standing ovation, delivering a powerful keynote on overcoming adversity and the “power of choice.” Next, Zscaler’s CSO Deepen Desai and Genpact’s Deputy CISO Rohit Kohli tackled the rising threat of ransomware, emphasizing AI’s role in combating it. The spotlight then shifted to the CSO Award winners during the Digital Poster Program, where attendees got an exclusive look into the year’s most innovative projects—highlighting both the technical and management strategies behind their success. The day continued with a very timely panel discussion on “The Urgent Need for Business Continuity Plans” led by Bob Bragdon from CSO Online featuring insights from CSO Hall of Fame inductees Keith Turpin (CISO, The Friedkin Group Group), Gary Hayslip (CISO, SoftBank Investment Advisers), Jerry Geisler (SVP & CISO, Walmart). Throughout the day, networking sessions buzzed with excitement as attendees explored new security solutions—setting the stage for a fantastic final day. Stay tuned for the full event recap tomorrow. In the meantime, click 👇 to see upcoming events and get ahead of the game! https://ow.ly/w4WP50TSArB #CSOConference #CSOevents #cyberrisk #cybersecurity #AI #CyberSecurityAwareness