Fluency - Advertising Automation Platform

Our team is here in Austin this week for Amazon #unBoxed, and what an incredible start to the event! From insightful keynotes and breakout sessions to immersive product demos and engaging networking opportunities, Day 1 was packed with value. Here are a few highlights from Day 1: 💡 Product Keynote: Exciting updates were unveiled that will help you create more targeted and effective campaigns across channels, improve ad relevance without relying on third-party cookies, and leverage AI for automated optimization and improved ROI. We were particularly excited about the new Multitouch Algorithms and AI Creative Studio. 🐾 Connections Hub: The hub was buzzing with product demos, cross-Amazon brand activations, partner connections, and, most importantly, puppies! 🎉 Amazon Ads Partners Awards: We were thrilled to be 1 of 4 finalists for the Global Technology Innovation Award! Congratulations to all the winners—while we didn’t bring one home, we’re honored to have been part of the finals for our work with our incredible partner Dealer.com. Stay tuned for more updates from Day 2!  #AmazonAds #AmazonAdsPartnerAwards #unBoxed2024

When the cookies crumble, will you be ready? 🍪 25% of browsers are already cookie-less and that number is expected to grow. Reduced reliance on cookies for attribution and targeting can be a good thing. Advertisers who leverage data more effectively stand to gain a major advantage. First-party data can play a pivotal role in prospecting by identifying common attributes within audiences to expand targeting beyond those who have already taken action. Automation tools can sync data sources directly to publishers, enabling you to activate your valuable primary data sets without relying on cookies. 🧑🍳 Learn more about this emerging advertising data trend—and three others—on our blog, featuring key takeaways from the #AW360 podcast episode conversation with Taren King, Director of Product for Intuit SMB Media Labs, and Eric Mayhew, CPO and President at Fluency. Check the link in the comments to hear the full episode!  #adoperations #adautomation 

Last night, our team had the pleasure of serving at Spectrum VT’s Empty Bowl Dinner at the University of Vermont campus! 🥣 💙 This amazing event, held every October, brings together the community for an evening of delicious soups donated by local restaurants. Guests choose a handmade ceramic bowl to take home while supporting youth facing homelessness and other challenges in our community. Spectrum helps teenagers and young adults through shelter, counseling, workforce readiness, and other services. We're proud to be part of an event that raised over $100,000 for Spectrum Youth and Family Services and the incredible young people they serve. #CommunityFirst #GivingBack #SupportLocal

Anyone else feeling bummed that #AWNewYork24 is over? 🥲 If you want to hear your favorite sessions again—or if you didn't get to attend—we've got you covered! We have a limited number of digital passes available, which gives you access to 500+ sessions on-demand (including our panel session!) for one week. Comment below or send us a message to snag a digital pass! 🎟️

And that’s a wrap on #AWNewYork24! 🎬 We had an amazing time meeting with so many brilliant advertisers, strategists, and thought leaders. A special thank you to everyone who joined our Tuesday session on how to overcome your Ad Ops capacity crisis with automation. Shout-out to Ben Gilbert for joining Eric Mayhew and Heather Chevalley on stage to share Dealer.com’s success story and future plans. If you wanted to sync up with our team but had to run to another session, we’re always available to chat! https://lnkd.in/eEXQQBfe Cheers to an awesome week 🍻

Another big day for the Fluency team! 🎉 Thanks to our hard-working and forward-thinking Talent team, Fluency earned the Gold level for the 2024 Governor’s Excellence in Worksite Wellness Awards. This designation acknowledges Vermont businesses that embrace programs, policies, and environments that “significantly influence the overall health of employees and their families.” This year, we join 80 other Vermont businesses in achieving the Gold level for our workplace wellness initiatives. Some of our best-in-class benefits that helped us reach the Gold level include: • Covering employee life, health, vision, and dental insurance (plus contributions for family members) • Access to mental health resources, as well as health and wellness programs • Our remote-first workplace, which promotes a better work-life balance for every team member You can read more about this incredible honor on our site: https://hubs.la/Q02SYkm80 Want to join our team? Check out our latest job postings, linked in the comments!

It’s the final day of Advertising Week New York and The Penn District is still buzzing 🐝 🐝 🐝 The whole week has been jam-packed with insightful sessions…and there’s still more to learn! What are you looking forward to today? Share in the comments! #awnewyork24 #advertisingautomation

POV: you’re sitting in the crowd at #AWNewYork24 listening to a panel session on how to improve your advertising operations capacity. You may be feeling a little something like:  ⚡ 🤯 💭 💡 🤩 🚀 🔋 Here are some things we took away from the conversation and audience Q&A: ✨ Advertisers are sitting on a wealth of valuable data for improving targeting and conversion, but few ad teams have the time or resources to even think about using data in their daily work. ✨ Manually building campaigns is A LOT of work. Like, a LOT. ✨ It also takes a loooooooooong time to build multi-channel campaigns, even if your strategists are the best in the business. ✨ Automation isn’t a threat to your workforce: it handles the boring (but important) stuff so your people can do high-value work that’s more creative and strategic than simply executing tasks. If you didn’t get a chance to join, what questions would you have asked during the session? Ask in the comments and we’ll get back to you! Thank you again to everyone who joined Eric Mayhew, Heather Chevalley, and Ben Gilbert in-person at Advertising Week New York! #awnewyork24 #advertisingautomation

What a day! Our team had a blast catching up with other Vermont business owners and entrepreneurs at the Vermont Biz2Biz expo today. As a Vermont-grown company, we love connecting with the incredible people working to make this great state even better for companies and their employees. Our very own Michelle Arnold joined a panel on "The New Hybrid Workplace" at the expo. Michelle shared more about Fluency's approach to hybrid work, highlighting our inclusive company culture and people-first policies. Michelle Arnold, Christina Conant and Tomas Szczypiorski picked up Fluency's Vermont Business Growth Award at the event. Fluency topped this year's list with an astounding 37,156% five-year growth rate. (You can read more about that here.) https://lnkd.in/etQhkdGB We are proud to call this state home. Thank you to everyone who came out today!

How can ad strategists move from tedious button-pushing to fulfilling strategic work? 😃 Yesterday at Advertising Week, our CPO Eric Mayhew joined Ben Gilbert, Senior Director of Advertising Innovation at Dealer.com, to share how agencies are using proprietary data and rules-based automation to drive scalable, sustainable performance while saving their teams valuable time. Here are some key takeaways as we approach one of the busiest quarters for ad ops : 🔧 If you have a clear method for executing a task, it's likely automatable. 🛒 Proprietary data sets you apart, and with AI now able to normalize data, there's never been a better time to leverage it for advertising. 🤝 Automation empowers teams to be more human in their day-to-day, strategizing on new channel opportunities and freeing up time for valuable face-to-face relationship building with clients. Stay tuned for a full replay and summary of their session next week! #awnewyork24 #advertisingautomation