"My CPA wants to get on a call with you" For Sourav Ghosh & Team, those words changed everything. Here's why this ecommerce marketing expert had to become finance-savvy to save DTC brands from themselves 👇 Truth bomb: Most marketers (and many founders) obsess over ROAS while ignoring the actual financial health of the business. He used to be one of them. But here's the real tea: Your fancy ad campaigns mean nothing if you can't read a P&L. Your "amazing" ROAS doesn't matter if your margins are trash. Your CPA probably doesn't understand ecommerce (sorry not sorry). Plot twist: Sourav watched a $3M brand tank because nobody could bridge the gap between marketing performance and financial reality. That's when he realized: being just another "growth genius" wasn't enough. And so today's hot take is: If your fractional CMO doesn't understand your financials, they're not really helping you grow. They're just spending your money. Want to know how proper financial understanding transformed Sourav's approach to DTC growth? Read the full story here: https://lnkd.in/dWfwFEkR #DTC #NoFilter #GrowthMarketing #FinancialLiteracy
Finaloop
Software Development
Brooklyn, NY 5,050 followers
Instantly integrate your digital apps and we'll get your books and taxes right.
About us
Finaloop reconciles all financials in real-time, providing ecommerce and DTC brands flawless books, optimized tax returns, and actionable insights 24/7 with 100% accuracy. We replace your accounting software, your integrations, your bookkeeper and tax CPA, so you stop wasting your precious time and money, make smarter decisions and handle taxes on time. Grow your business, make more money and beat your competition with flawless financials and actionable real-time business data.
- Website
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www.finaloop.com
External link for Finaloop
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Brooklyn, NY
- Type
- Privately Held
- Founded
- 2020
Locations
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Primary
38 6th Ave
Brooklyn, NY 11217, US
Employees at Finaloop
Updates
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From bookkeeping to Stormy Daniels and back. Quite a ride, u gotta admit.
The upcoming elections may be the closest ever, with both candidates polling pretty much evenly, and all differences are within the margin of error. It looks like it will be down to the wire. Trump’s colorful past, which seems baked into the polls, includes his conviction on 34 counts of falsifying business records, which happens to be right up my alley (not the falsifying part...). The claim pretty much is that payments made to his attorney, Michael Cohen, were classified in the books as a legal retainer, masking the fact that they were in fact, a grossed up reimbursement for hush payments that Cohen made to adult-film star Stormy Daniels, on behalf of Trump, in order to prevent sordid details of Trump’s alleged affair with Daniels from becoming public. These payments, per the verdict, were in fact, in violation of campaign finance laws, and the misclassification covered up that point. Add statute of limitations questions to the mix, and we are left with a total mess (the sentencing was pushed off until after the elections). Without expressing an opinion on the verdict, one main takeaway here is that accurate bookkeeping isn’t just about avoiding penalties—it's sometimes also about protecting your reputation and staying out of the headlines. Keep your books in order, and go out and vote!
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While media focuses on Temu and SHEIN, smaller #DTC brands face a bigger challenge. The proposed changes to #deminimis shipment rules could reshape ecommerce operations in 2025. The potential impact will go beyond the obvious - how new import duties and customs fees will eat into profits - and into inventory management, cost tracking, and financial management of the business. Click to learn more >> https://lnkd.in/dPQKuqne ... including how DTC brands can prepare, from reviewing their supply chain strategy, to implementing advanced cost tracking solutions that will allow them to understand true landed costs per unit, even in a new reality. #Ecommerce #DTC #SupplyChain #tradewars
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If you thought baseball cannot get any more non-gen-z optimized, wait till you hear our new remix: baseball x tax accounting. By DJ Jacobeck.
Shohei Ohtani might be baseball's brightest star. His 50 home run, 50 stolen bases season was as unprecedented as his ability to simultaneously be a top notch hitter and pitcher, drawing comparisons to Babe Ruth. His Dodgers just beat the Mets and my bet is that the Ohtani-led Dodgers will beat the Yankees in this year's October classic. A little less than a year ago, Ohtani signed a 10-year, $700M contract, reportedly structured by a tax firm, in which $68M of the revenue per year is deferred for ten years and only $2M is paid out on an annual basis, allowing him to defer significant taxes, and possibly change tax residency by the payout time (let's say, move from California to Florida, which can save him approximately $90M in taxes.) While the contract size was heralded as the largest signed in sport's history, and in retrospect, the investment seems sound, a couple of thoughts come to mind here. First, make sure that your tax planner understands finance and basic concepts like time=money. Without nerding out too much, the present value of $68M in ten years is not $68M today, and is probably lower than the $45M-$46M range floated by the MLB. Main takeaway here, make sure that your tax accountant really understands finance, and isn't just looking to reduce your current tax bill. At the end of the day, the net amount in your account is what really matters. Lots of tax accountants that have zero understanding in finance, and vice versa. Second, watch out for California. Their personal income tax rate (13.3% plus surtax) is the highest in the country. If you want to do business in California, you have to put up with an awful sales tax regime, crazy franchise tax payments and more. Third, Ohtani is a marvel. Even tax accountants and financiers agree on that. Period.
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Not all deadstocks are created equal.
Growing up in Cleveland is not too bad. Nice people, midwest atmosphere, terrible weather (can’t have everything in life). The one downer of Cleveland is the sports teams, specifically the Browns. No matter how hard the Browns try, they always seem to get it wrong. Look at Baker Mayfield (or heck, Joe Flacco) today, vs. Deshaun Watson, who, per a trending X post, has more settled lawsuits (23) than touchdown passes (19) since joining the Browns (the guy is on a 5-year, $230M contract). One of my other favorite pastimes, in addition to being a Cleveland sports fan, is accounting and finance. Now, while accounting for your inventory, you may occasionally have what’s called inventory write-downs, or even dead inventory. Think of a D2C brand that gets stuck with last year’s swimsuits- they’ll be lucky if they can sell them at half price this year, and may actually need to just get rid of them. When writing off inventory, it is important to do this real-time, otherwise you could end up recording a huge expense year end. Folks, we are just in week six of the season. Never too early to cut your losses and write off your inventory. Who knows, maybe another Joe Flacco is waiting around the corner.
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If they mighty - think, Peloton, Beyond Meat, Rent the Runway, Allbird, and even Walmart - can screw up their DTCs because of subpar financial precision... surely the rest of us can't afford such slips. Right? Right? https://lnkd.in/d6SZrUSD #DTC #financials
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One brand's poor inventory management is another brand's... unplanned discount :/ And someone's got to put an end to this chain-reaction of bad practices. And because inventory is fundamentally an "a-ccounting" problem, we think we know where the solution will come from. Wanna know, too? Here you go: https://lnkd.in/dj58tETG #DTC #Inventory
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They say knowing you have a problem is half the battle - which can explain why just by having visibility into cash flow DTCs can often increase their working capital by 30% or more. Yet many DTC founders treat cash flow metrics as an afterthought. Don't be the founder who can't recite their cash flow KPIs. You're essentially just a few basic formulas away from starting to master things like Cash Conversion Cycle. Your business's future may depend on it. >> https://lnkd.in/d-W_q_gn #cashflow #dtc #accounting #piggybank
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If you're selling to customers of the younger generations, you want to pay attention to this: * 33% of global respondents were classified as "environmentally attuned" shoppers. * Gen Z and Millennials posting global average sustainability scores 15-20% higher than those of Gen X's Baby boomers. * And 55% of shoppers reported being more aware of greenwashing than they were a year ago. And to new regulations like IFRS S1 and S2 - which require brands to disclose sustainability risks and opportunities. In other words, "sustainability" just got serious - and it's now about financial reporting and long-term profitability as much as anything else. Brands that adopt advanced methods to track sustainability metrics can benefit from cost savings, better risk management, and more attractive investment opportunities. Yeah - it can become a competitive edge. >> https://lnkd.in/duW5aWrG #DTC #sustainability #profitability #reporting