LinkedIn currently ranks third in social ad revenue this year Engagement is Soaring for three main reasons: 1. Gen Z Surge - Fastest-growing audience on LinkedIn: 21.1M US Gen Z users, up 13.6% year-over-year. - They find the professional vibe refreshing, sharing more personal stories, entertainment, and news. 2. The Ultimate News hub - Users fleeing X, creator investments, algorithm tweaks, and LinkedIn becoming a news hub. - Result: 10.9% more time spent since 2021 and a 41% increase in posts. 3. Enhanced Influencer Tools - New sponsored post tagging for transparency. - Thought Leader Ads expanded, showing 1.7x higher CTR and 1.6x more engagements. 2024 Ad Spend Projections: - Meta: 74.5% - TikTok: 12.0% - LinkedIn: 5.2% - All other social networks: 8.3% 70% of marketers say LinkedIn delivers the best ROI, beating YouTube and Instagram. Fiat Growth's Prediction: Linkedin is poised to shape the future of thought executive leadership and influencer marketing B2B and B2B2C Businesses have a huge opportunity to grow their pipeline through exec thought leadership and boosting posts (use ghostwriters to save time - shoutout to Lola) B2C marketing is still being figured out on Linkedin, but their new video strategy will soon provide an answer LinkedIn’s true power will be their unmatched engagement with their booming Gen Z presence.
Fiat Growth
Business Consulting and Services
San Francisco, CA 1,696 followers
Fiat Growth is a strategic marketing shop focused on data backed decision making, innovation, iteration and execution.
About us
Fiat Growth is a growth consultancy working with some of the largest fintech, insurtech & rewards brands (Chime, Lemonade, Motley Fool, Bestow, Brigit, Copper, etc.). We provide 360-degree growth support, acting as operators to build affiliate and strategic partnerships to help our clients scale. We connect brands to powerful platforms, publishers and marketplaces that represent our clients’ ideal users, while optimizing against our clients’ KPIs.
- Website
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http://Fiatgrowth.com
External link for Fiat Growth
- Industry
- Business Consulting and Services
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Founded
- 2018
- Specialties
- Growth, Marketing, Business Development, Partnerships, Strategy, Paid Marketing, Design, Investment, Brand, Product, Facebook Advertising, SEM Marketing, and Content Marketing
Locations
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Primary
Get directions
San Francisco, CA 94111, US
Employees at Fiat Growth
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Grant Simmons (SEO)
Seasoned SEO consultant and strategist, with hands-on experience building meaningful organic traffic, earning content views, and driving agency…
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Catherine Gacad
Board Member | Fortune 30 SVP | Board & CXO Advisor | Seed to IPO Expertise | Qualified Financial Expert | Enterprise B2B Growth
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Matt Arney
Global Head of Business Development | OTC Spot/Options & Market Making | Crypto On/Off Ramps | 90m+ Wallets
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Karyn Scott
fCMO - xSFDC/Cisco/Huntress/Flexport
Updates
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YES!!!
YES is my answer A mentor of mine and founder of a top-tier consulting firm partnered with Starbucks when they were a $100M private company. This firm was the epitome of problem-solving. No matter the challenge, they said yes. During the mid 2000s. The healthier-for-you movement was in full swing. Starbucks called. They needed to eliminate trans fats from all their food items. The catch? It had to be done in 60 days. Picture this: Revising recipes, updating packaging, halting deliveries, and coordinating with suppliers—all while Starbucks kept their doors open. Over those 60 days the team worked countless hours, hired numerous trans fat experts and worked across multiple countries. Ultimately, THEY NAILED IT!!!!! It was an iconic moment that made Starbucks a 20-year client. This was one of many deals that led my mentor's firm to an eventual $1B exit. I strive to embody that same "Yes” mindset. The mindset that has the confidence to solve any problem. Sure, I might not always transition Starbucks away from trans fats in 60 days, but I can always help. Whether it’s Fiat Growth or Fiat Ventures leading the charge or referring a founder to the right expert at Fiat Advisors, I’m here to assist. In short The answer should always start with yes Check out the news when it was officially announced: https://lnkd.in/gfxsDZK8
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“I GOT A TEXT!!!” Yes, we watch Love Island at Fiat Growth. Now that’s out of the way, let’s get to it. Love Island just finished it’s 3rd season in the US. Typically, Love Island USA airs each evening at 9pm, gripping viewers across the nation. If you look at Twitter (X) between 9pm and 10pm; #LoveIslandUSA is always trending. Watching Love Island is an ‘event’ we all attend, even if you don’t watch it, you know someone who does. Love Island had more applications than top universities and is consistently the most tweeted-about show 😧 B2B companies rely too much on ‘traditional’ marketing, ignoring evolving customer preferences. Over 70% of c-suite members find typical content boring (their words, not ours). The Fiat team comes from both traditional and non-traditional marketing backgrounds, so our ideas often seem unconventional to friends but are loved by clients. We encourage clients to draw inspiration from other industries to challenge thinking and spur creativity. Love Island’s award-winning content marketing strategy proves its effectiveness. What can B2B event marketers learn from Love Island? Engage on Multiple Channels: Viewers interact on Twitter, Instagram, and Facebook. B2B should emulate this multi-channel engagement to create momentum. Capitalize on Trends: Love Island’s constant media presence keeps it relevant. B2B marketers should engage with current trends to stay visible. Create Shareable Content: Love Island’s daily snippets are easily shareable. B2B can break down content into snippets for broader reach. Use Familiar Language: Love Island’s catchy sayings foster community. B2B should use relatable language to build connections. Tease and Engage: Love Island’s teasers keep viewers hooked. B2B can use teasers to maintain audience interest. Love Island USA offers a blueprint for dynamic, engaging B2B marketing. Don't be surprised when we recommend a few Love Island growth strategies during our next strategies call
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Spending $1.8M on a domain when you have raised $2.5M total? Easy decision! Our co-founder Alex Harris likes BIG ideas
Spending $1.8M on a domain when you have raised $2.5M total? Easy decision! Ok, not really. But it isn't actually as crazy as it sounds. Last week, I got to dive in deep on Avi Schiffmann's purchase of Friend.com with Rebecca Szkutak and TechCrunch. Branding and domain names are two of my favorite topics. Between previous companies I've worked for, my own domain purchases and the 200+ companies we have worked with at Fiat Growth and Fiat Ventures, it is safe to say that I have had the naming, branding and domain name conversation a few times. "It’s kind of like naming a kid,” Harris said. “You get to the point where you say, I almost don’t care anymore; these five names are fine, just pick one and be done with it. In that moment of frustration, be patient and push through. It is very important. Don’t settle on something because it’s easy, because it’s cheap." Check out the article, let me know if disagree and of course if you ever want to bounce naming ideas around you know where to find me.
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Influencer Marketing is leveling up the 2024 Olympics Highlight: Snoop Dogg is reportedly getting paid $500k/day to promote the Olympics. SMART MOVE BY NBCUniversal!!!!! Let’s be honest—Snoop Dogg might be the real MVP of the Summer Olympics in Paris. From rocking NBC gear to hosting events, he’s everywhere! Whether it’s confirmed or not, Snoop’s Olympic journey has been felt my everyone! His presence hasn’t just captivated audiences; it’s broadened the appeal of the Games to a wider, more diverse audience. Snoop is humanizing athletes and their families as a special NBC correspondent, bringing a level of relatability that’s been missing. And here’s the kicker—people are now tuning in to events like fencing, archery, and even synchronized swimming, all because of Snoop’s influence. His humorous and approachable style—dancing with the USA Gymnastics team, celebrating with swimming champ Caeleb Dressel—has made Olympic coverage more engaging and memorable. But let’s talk numbers—$500k a day? Snoop could be bagging $8 million by the end of this 16-day extravaganza. This was a calculated and smart move by NBC and the Olympics. Snoop is showcasing the power of influencer marketing by attaching himself to an event instead of a product. He’s embedded himself into the Olympic brand, strategically placing himself at events that historically don’t draw mass appeal. Olympics Snoop is an experiment gone RIGHT. I’m excited to see how this influence strategy trends in future events. #SnoopDogg #Olympics2024 #Paris #CelebrityHost
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Building a sustainable business hinges on tech-driven efficiency AI isn’t just a tech trend - it’s a fundamental shift in how our businesses operates. Here are the top 7 AI presentation tools that have revolutionized how Fiat Growth delivers knowledge: 🟢 Gamma Versatile AI-powered templates. Offers unique "Enhanced Content Engagement" for maximum impact. Try it: https://gamma.app/ 🟢 Simplified's AI Presentation Maker Generate brand-aligned decks in minutes. User-friendly AI assistance brings your concepts to life effortlessly. Try it: https://simplified.com/ 🟢 Designs.ai Optimize your presentations with a platform that uses AI to generate layouts and visuals from your text. Try it: https://designs.ai/ 🟢 Slidebean Made for startups and founders, Slidebean helps you build winning pitch decks that are clear and persuasive. Try it: https://slidebean.com/ 🟢 Sendsteps AI Pioneer in AI-powered presentations, creating presentations 10x faster than conventional methods. Try it: https://www.sendsteps.com/ 🟢 Presentations.AI AI Stand out with AI-generated voice overs. Breathe life into slides and keep viewers hooked. Try it: https://lnkd.in/gj-K8H7P Make your life easier, make your job more efficient – embrace AI, and watch your business flourish. Progress over perfection is the key to sustainable growth.
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"Raising capital takes time, and it's rooted in building deep founded relationships. It's not about a "yes" or "no" it's about building long term relationships 🌱" Marcos Fernandez Listen to Fiat Ventures Managing Partner Marcos Fernandez discuss all-things venture capital and fundraising on the Fireside with Founders and Leaders Podcast, hosted by Rupert McSheehy
Raising capital isn't easy... It's a difficult dance with a little transparency and spotty communication. You hear "no" dozens of times for each "yes" you might receive. Appreciate Rupert McSheehy having me on the Fireside with Founders and Leaders podcast to share a few best practices on how to make the most of your time as a founder raising capital... 🚫 Disqualify quickly, it's important to quickly determine if an investor is a fit. ⏭ Understand what's next, and what the process is to get there 🙏 If it isn't a fit, thank them, and add them to your newsletter/quarterly updates Know what you're selling... it isn't a product, service or vision... it's trust. Raising capital takes time, and it's rooted in building deep founded relationships. It's not about a "yes" or "no" it's about building long term relationships 🌱 Grateful to have so many advisors, investors and mentors in our corner at Fiat Ventures and Fiat Growth. Raising capital isn't easy, but it's a lot of fun when you get to do it with great people around you. Drew Glover Alex Harris Victor Colombo Kristin Manoogian Adrian Hunter Ayesha Dillon Kaley Nivens Pate https://lnkd.in/gq-r3-em
Fireside with Founders & Leaders: Raising Funds from LPs: Strategies and Approaches with Marcos Fernandez from Fiat Ventures on Apple Podcasts
podcasts.apple.com
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🚨 NEW PRODUCT ALERT 🚨 We at Fiat Growth and Fiat Ventures are always listening to our founder portfolio to understand what services will drive the most value for their growth. When we asked, the response was overwhelming: over 80% of our portfolio requested fractional finance, bookkeeping, and accounting services. Today, we are excited to introduce Fiat Finance, our new fractional financial back office, led by our General Manager, Kaley Nivens Pate. Fiat Finance offers expertise in: * Bookkeeping: A/P, A/R, Payroll, Bank Reconciliations, Month-End Close. * Tax, Compliance & Advisory * Strategic CFO, Advisory We are thrilled to extend Fiat Finance to our entire community. If you or anyone in your network needs fractional finance support or guidance, Kaley is offering a complimentary 30-minute finance consultation. Feel free to DM Kaley Nivens Pate to take advantage of this opportunity. Also, check us out at Fiatfinance.com #FiatFinance #FiatGrowth #FinanceSupport #StartupGrowth #FractionalFinance
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Shoutout to our incredible advisor Vicki Apodaca, MBA and our fast growing client Noh 👏🏾👏🏾👏🏾
Tudo começou quando sentimos que encontramos customer fit, e nos vimos prontos para buscar market fit. Foram 1.5 anos de pura experimentação e ajustes, quebramos, ressuscitamos, pivotamos e, aí.. essa mágica começou a acontecer. O artigo de hoje é sobre como encontramos PMF e sobre a Vicki Apodaca, MBA ter feito um match com a Noh! Sextou!
It takes a village
Ana Zucato on LinkedIn
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Fiat Growth reposted this
Good churn is an opportunity Bad churn is a problem Lets break this down Good Churn: We’ve grown beyond your service but love you and your product Bad Churn: Bad experience with product and/or service. I am leaving Take advantage of Good Churn Things to ask: Are there any other companies in your network that could use our service? Can we build a case-study on our engagement? Can you provide a client testimonial? Note: Make their lives easier. Offer to write the case-study and/or testimonial for your client and have them sign off on it. Bad churn requires a look inward. At Fiat Growth clients rarely leave :) but when they do, we see it as an opportunity to learn Things to consider: Make the off-boarding process a delightful experience Offer to give a discount on final payment for transparent feedback on their experience - create a survey to make it easier My learnings Don’t let your reaction to losing business blind you from the opportunity to learn about your how your business can be/do better All churn is a learning moment we need to take advantage of Clients move from business to business, they can always become a client again - this means churn is a re-selling moment for future business.
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