FERMÀT

BFCM is just 81 days away... Are you ready?! 🕒 We’ve teamed up with adQuadrant and some of the biggest SaaS game-changers—Attentive, ShipBob, and Triple Whale—to bring you the Ultimate BFCM 2024 Checklist✅! Ready to make this BFCM your brand’s best one yet? This eBook is packed with all the secret sauce you need! Download now and get ahead of the game! https://bit.ly/4cSTRye

Navigate the ever-evolving world of DTC with ease! With Alexa Kilroy’s newsletter, you'll get the freshest insights, top trends, and standout tools that keep you ahead of the curve. Dive in below! 🛍️ Store of the Week: Wooden Spoon Herbs From a backyard garden to a thriving DTC and Amazon sensation, Wooden Spoon Herbs brings "everyday herbalism" to life with a funky, branded shopping experience. Their site nails urgency with “last call” banners, leads you through dynamic quiz funnels, and educates with "Herbalism 101" - all while keeping it stylish. Also, they’ve got UGC down to an art. Check them out: https://bit.ly/3XrCbFf 📦 Product of the Week: Kill Switch Sleep like you’re dead...but not really. This wild-sounding sleep supplement does wonders—trust me, I've tried them all. It’s like a nightly ritual with magical hot cocoa vibes. If “sleep like you are dead” sounds like your thing, get your own dose of deep slumber here: https://bit.ly/3z5A0xP 👀 Content of the Week: BFCM Strategies from Triple Whale Planning your BFCM? Dive deep into Triple Whale's “Past, Present, Future BFCM” eBook packed with historical data, strategic tools, and tactical insights from top DTC pros. Maximize your 2024 performance with these data-driven tips: https://bit.ly/3zdZt8c 🎧 Listen of the Week: Creator Science ft. Paddy Galloway Ever wonder how to make any niche go viral? Content guru Paddy Galloway breaks it down in this must-listen episode of Creator Science. From ideation to skyrocketing views, learn the secrets behind viral content creation here: https://spoti.fi/3zhtV1f 🧰 Tool of the Week: Mailboard Email marketers, this one’s for you! Mailboard is like your go-to tool for finding, saving, and sharing email inspiration. Whether you're tracking competitors or gleaning ideas from the best in the biz, Mailboard’s freemium model is a win. Check it out: https://bit.ly/3XgrsvY 🛒 FERMÀT Experience of the Week: Gains In Bulk - Seamless Starter Bundle Funnels Gains in Bulk nails a conversion-focused journey with their creatine starter bundle. Starting with an ad highlighting the bundle’s value—$10 off plus three free gifts—the experience continues seamlessly onto a listicle-style landing page (https://bit.ly/3XveqfD). The page aligns perfectly with the ad’s messaging, using compelling CTAs, UGC, and embedded reviews to keep customers engaged and guide them towards checkout. The cart page boosts AOV with complimentary upsells and a free shipping progress bar. Using FERMÀT, Gains in Bulk effortlessly experiments with different elements—content, visuals, CTA copy—without needing a developer. With FERMÀT Forever Links, they can re-route top-performing ads to the best funnel variations without restarting the learning phase. This agility allows Gains in Bulk to continuously optimize and scale their top-performing offers with ease. Want to see how FERMÀT can supercharge your funnels? Book a demo: https://bit.ly/3z7Czj2

Nobody. Absolutely no one. Me ↓ That’s right! It’s giveaway time. If you can provide screenshot proof you’ve been invited to our “event” by each and every comarketer … Common Thread Collective, Postscript, Triple Whale, Digioh, PostPilot, Social Snowball ☃️, KnoCommerce, Smile.io, heatmap & FERMÀT I’ll buy you anything you want from any of the unbelievably fabulous brands who’ll be at the panel. - HexClad - Alpha Lion - Jones Road Beauty - Herb’N Eden - Original Grain - Madewell - Graza - Ridge - Portland Leather - Simple Modern - U BEAUTY - Manssion - Nood Either the person with the most invites wins — whether they’re promotional emails, social shares, ads, DMs, etc. Or (in true ecommerce fashion) I’ll spin-to-win any ties. NOTE: I am dead serious.

🥂A Night With Darkroom is Almost Here! NYFW 2024 is calling, and it’s not just for the runway! Join us at Mr. Chow’s in Tribeca this Friday for a night of high fashion, even higher vibes, and creative connections. 🌟 Friday, September 6 | 5:45 PM - 9:00 PM | Mr. Chow’s (Tribeca) Don’t let FOMO get the best of you—RSVP now and be part of the most stylish soirée of the season! https://lnkd.in/dqNBGUwi

Giddy Up! 🤠 FERMÀT is partnering with League of Originals for an exclusive Austin Pop-Up event, bringing together the most influential brands in the game like Beardbrand, bala , and Canopy! Join us at Marlow Bar for an evening filled with insights, networking, and good vibes! Join us on September 12th, Doors open at 5 PM What you'll learn: • How to turn third-party partnerships into first-party experiences • The evolution of modern marketing strategies from leading experts • Secrets to building strong customer relationships and boosting retention And that's not all—enjoy live music, funky vinyls, and drinks to cap off the night. We’ll see you and your cowboy boots soon! https://lnkd.in/dWx-UpxK

Ecomm brands, get ready! Join FERMÀT and Elevar for a Growth Meetup in Midtown Manhattan at 5th & MAD on Thursday, September 12th! We’re gathering top eCommerce brands for a deep dive into boosting ad performance. What’s on the agenda? 🔍 Cutting-edge automation strategies 📊 Tips to keep your data squeaky clean 💸 Proven tactics to optimize ad spend and slash CAC 3 PM Roundtables | 5 PM Happy Hour Join us for the insights. Stay for the connections (+drinks🍸)! https://lnkd.in/eJWjii5q

🚨 PSA: If you missed Alexa Kilroy, FERMÀT's Director of Marketing, at the DTCX Media Buyer Summit, we've got you covered. Her topic? “Tactics on How to Personalize the Buyer Journey.” In other words, turning “I’m just browsing” into “Take my money!” 🎥Catch the full presentation here and get ready to level up your marketing game: https://lnkd.in/eGciCcKQ

The Ultimate Black Friday Prep Sesh 💥 https://lnkd.in/ewg4bXdT 1️⃣ Day one: Technology stack •A single principle •With how-to examples •And an application to takeaway Featuring ↓ Postscript’s Mike Manheimer Triple Whale’s Mia Healy Digioh’s Val Geisler PostPilot’s Drew Sanocki Social Snowball ☃️’s Zohaib Rattu ☃️ KnoCommerce’s Bar Bruhis Smile.io’s Jonathan Roque heatmap’s Chase Mohseni Common Thread Collective’s Luke Austin FERMÀT’s Sarah Herman 2️⃣ Day two: Brand panel … •Plan + execute Black Friday •No slides, all action •5 min. Each Featuring ↓ HexClad’s Connor Rolain Caddis’s Erin Silvia Herb’N Eden’s Quinton Lewis Original Grain’s Nate Lagos Madewell, Graza (et. al) Grace Clarke Ridge’s Connor MacDonald AJF Growth’s Andrew Faris Portland Leather’s Scarlett Stack Simple Modern’s Bryan Porter U BEAUTY’s Ankit Patel Manssion’s Feras Khouri SarahLevinger(.)co’s Sarah Levinger Alpha Lion’s Sarah Carusona Clever Disruption’s Tiffany Wilburn Nood’s Bryan Cano Hott Growth’s Barry Hott Hosted by the one and only Aaron Orendorff 🗓 September 4th & 5th at 11AM PST/ 2PM EST Spots are limited so get yours today!

FERMÀT is partnering with Darkroom hosting an exclusive night out during New York Fashion Week 2024! Join us for A Night With Darkroom at the iconic Mr. Chow’s in Tribeca, where creative minds from across the industry will come together for an evening of inspiration, connection, and unforgettable experiences. 🌟 What to Expect: •Mix and mingle with like-minded creatives, agencies, and industry leaders. •Enjoy an open bar, gourmet bites, and the chic ambiance of one of NYC's most renowned venues. •Discover new ideas, projects, and potential collaborations that could shape the future of fashion and creativity. 📅 Friday, September 6, 2024 ⏰ 5:45 PM - 9:00 PM 📍Mr. Chow’s (Tribeca) Spaces are limited, so don’t miss your chance to be part of this exclusive gathering! Click below to RSVP and secure your spot today. Looking forward to seeing you there! 👉https://lnkd.in/dqNBGUwi

Unlock your DTC edge with this week’s must-haves! Whether you’re scouting for the latest trends, essential tools, or inspiring stories, Alexa Kilroy got you covered. Here’s what you can’t miss! 🛍️ Store of the Week: Moodi Moodi redefines wellness with enjoyable, science-backed rituals. Their fully branded store integrates vibrant lime green CTAs and banners. Sleek product imagery, playful headers, and an easy-to-read "science" page merge aesthetics with conversion-focused design. Check them out here: https://bit.ly/4cIEuIg 📦 Product of the Week: Little Words Project Bracelets Little Words Project's customizable bracelets offer a playful fashion resurgence, perfect for gifting. Choose from pre-designed messages or create your own. These affordable, high-quality pieces add a personalized touch to any occasion. Customize a LWP bracelet for someone you love here: https://bit.ly/3XltBI6 👀 Content of the Week: Jess Cervellon- 3 Go-To Insight Strategies for Understanding Your Customers Starting in ecomm often begins with hands-on CX experience. Jess Cervellon shares three strategies for gleaning insights from CX work in her Sunday Postcards newsletter. Read Jess' pro tips here: https://bit.ly/3yVZwW8 🎧 Listen of the Week: Foundr Podcast - Alex Neist of Hostage Tape Alex Neist, founder of Hostage Tape, scaled his business to $40M in two years through influencer partnerships. His story and insights into leveraging personal challenges for business growth are a must-listen. Tune in here: https://bit.ly/3MmcGyH 🧰 Tool (and Partner!) of the Week: Chargeflow Wish you had an easier way to handle chargebacks? Chargeflow's fully automated platform manages disputes for thousands of eCommerce brands. With success-based pricing and a quick 90-second sign-up, it's a game-changer for anyone dealing with chargebacks. Check out Chargeflow here: https://bit.ly/3ASwdEo 🛒 FERMÀT Experience of the Week: It's Skinny® - AOV-Rich Funnels Full of Flavor It’s Skinny is changing the pasta game with their 9-calorie noodles, using a conversion-driven funnel to convince customers that low-calorie pasta can still be delicious. The journey starts with ads showcasing people enjoying the noodles, leading to a shoppable video landing page filled with testimonials, 5,000+ reviews, and quick add-to-cart options for the Pasta Variety Pack. The product detail page (PDP) further enhances the experience with eye-catching badges highlighting health benefits like Gluten-Free, Non-GMO, and Keto-friendly attributes, a "how to use" section, and robust reviews to build trust. In-cart upsells and a progress bar to unlock free shipping optimize the customer journey for maximum AOV. It’s Skinny’s approach is a blueprint for building high-converting funnels that elevate the shopping experience. Want to create funnels like It’s Skinny? Book a demo with FERMÀT: https://lnkd.in/eXQvpfki