FCB Global

FCB Group India has been making headlines for winning pitches and awards, but what's the secret to their success?   Dheeraj Sinha, CEO of FCB Group India, spoke to Melt Magazine's Suresh Venkat to give the low-down on why the agency has been so successful of late:   “The good thing about advertising of today is that we’re being called in to solve problems, not just to do another ad or campaign… We’re using technology, data, AI, building products and packaging, or solving something at the distribution end. So the fundamental definition of an agency today is that creativity is being used to solve business problems, and human problems.”   Watch the full interview as they explore the future of advertising, his "growth, guts, and glory" mindset, and how to solve problems through creativity.    Get ready to “Melt” with Dheeraj: https://lnkd.in/eYCVYAzn     #FCB #FCBGroupIndia #Advertising #Melt #AI #Creativity #Interview #Technology #Advertising

💭 Introducing AdVocab! Years in the making, FCB London, has launched a free new tool to help newcomers to the industry understand the complex and technical language used in everyday work. Launched in partnership with D&AD's New Talent programs Shift and New Blood, AdVocab is an encyclopedic tool listing hundreds of words and phrases often heard in the industry to break down the language barrier young people often face when starting out. Concepted and created by FCB LDNers, Art Director Amy Bland and Copywriter Sacha Burke, with illustrations and design by Dante Attuoni, the site includes commonly used industry words and phrases, alongside definitions and brought to life with illustrations. AdVocab also has an open design toolkit so users can submit any new word they’ve been confused by in the past, and design their own illustrations to then share on social and ultimately, help grow the list of definitions. https://www.advocab.com/ Read more in Creative Review: https://lnkd.in/eFhW-3ct

The Tour de France is well underway, and so is FCB London's latest campaign for Škoda Auto, spotlighting the brand’s long-standing partnership with the Tour de France 🚲 A 30-second film is a celebration of the diverse reasons cyclists are so passionate about riding - whether for fun, fitness, or to appreciate the beautiful scenery - to showcase how Škoda supports all cyclists, from professionals to amateurs. The campaign will run for three months worldwide across TV, print, online, social media, and OOH. Watch the spot below and read more in Campaign UK: https://lnkd.in/eNk88Nbq #Advertising #CreativeAdvertising #TourdeFrance

The shortlist for the Creativepool Annual 2024 has been announced and we're delighted to see four shortlists for FCB. While the judges are deliberating, our agencies in London, Canada, and Malaysia need your votes in the People's Choice Awards to secure a spot on this coveted list for 2024. 🌟 FCB London's latest campaign for Unite Students, "Live. Your. Now." has been shortlisted in Production. 🌟 FCB Canada's Nancy Crimi-Lamanna has been shortlisted for Creative Leader of the Year. 🌟 FCB SHOUT's "Forgiveness" campaign for RHB Banking Group has been shortlisted in Branded Content. 🌟 FCB SHOUT has also been shortlisted in Best Agency to Work For. ⬇ Voting for the Creativepool People's Choice Awards closes on July 11, so click the link below and have your say before it's too late ⬇ https://lnkd.in/evYW533S #Annual2024 #CreativeAwards #Creativepool

Don’t miss Danilo Boer on the Rotonde Stage at Cannes Lions International Festival of Creativity at 12:45pm TODAY, sharing FCB New York and Michelob ULTRA’s journey through the years. Sneak peek at the session here: https://lnkd.in/eys7BEXS #CannesLions2024 #FCBCannes

We’re beyond proud to share that FCB has been named Cannes Lions International Festival of Creativity Regional Network of the Year - North America for the sixth year in a row. Bravo to our teams across the region who continue to make this exciting accolade possible year after year. Read more: https://lnkd.in/eGiM7DGF FCB Canada, FCB Chicago, FCB New York #CannesLions2024 #FCBCannes

It’s a Grand Prix for FCB New York in Digital Craft! #CannesLions2024 ##FCBCannes

A strong start for FCB at the Cannes Lions International Festival of Creativity, with FCB Chicago taking home the Grand Prix in Health & Wellness for "The Last Barf Bag" campaign for Dramamine last night! Read more: https://lnkd.in/e7iTvPJU #CannesLions2024 #FCBCannes

FCB New York’s “Dreamcaster” Documentary, telling the story of Cameron Black, the first ever blind person to commentate a live NBA game, has officially qualified for the 97th Oscars in the Short Documentary category! After being selected for the Hollywood Short Film Festival, Dallas International Film Festival, Cleveland International Film Festival, Palm Springs International Film Festival, and nominated for an EMMY, the “Dreamcaster” Documentary has qualified for these awards which recognize cinematic excellence. Crossing our fingers for the official Oscars Nominations Announcement in January 🤞🏼 #AcademyAwards #Oscars #Dreamcaster #DreamcasterDocumentary #Documentary #ShortFilm #OscarsQualified

We’re delighted to share FCB has been awarded Bronze in the Global Network of the Year (Creative/Advertising) category at the Campaign Global Agency of the Year Awards 2023! Congratulations to all of our FCBers around the globe who consistently deliver brilliant creative ideas and solutions to demonstrate the economic power of creativity - this one's for you! Read more: https://lnkd.in/eJqwH9by