We’re pleased to announce that we are promoting Kat Grib to Chief Growth Officer of FCB New York. She steps up from SVP of Strategic Growth to this newly created role. With a truly strategic mindset, Kat will continue to identify and capitalize on growth opportunities. Commenting on the announcement, FCB New York CEO, Emma Armstrong said: “Kat is a strategic thought leader who has a clear vision of the future of advertising. Since she started at FCB New York, she has been an invaluable partner to the entire agency and our clients." Find out more here: https://lnkd.in/ekmr_Q5q #fcbnewyork #neverfinished
FCB New York
Advertising Services
New York, New York 10,289 followers
WE ARE NEVER FINISHED.
About us
At FCB, we believe the best part of a brand’s story is Never Finished. The part that always wonders what’s next. It’s not just the story of a brand or an idea. It’s the story of all of us. Always moving forward. The most successful brands today are those that balance disruption with consistency over time. We’ve made it our mission to create world-famous work that does both exceptionally well. Every day, with every piece of content, we are helping brands punch above their weight. It’s why FCB was named Adweek’s 2020 Global Agency of the Year, Cannes Lions' North America Agency of the Year and Ad Age's Best Place to Work. Behavior-creating ideas that work — this is how we help our team and our partners win.
- Website
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https://www.fcbnorthamerica.com/
External link for FCB New York
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 1873
Locations
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Primary
111 West 33rd Street
Suite 600 (6th floor)
New York, New York 10001, US
Employees at FCB New York
Updates
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From an idea on paper to film in less than 48 hours. This is the kind of magic that only a true agency-client partnership and a team of dedicated people can pull off. The team that honored Serena Williams two years ago with Michelob ULTRA is back, this time celebrating another iconic athlete, Alex Morgan. Last week, she announced her retirement after a legendary career, and we created a special film for her final match yesterday between the San Diego Wave FC and North Carolina Courage to pay tribute to all she’s done for American soccer. #AlexMorgan #MichelobULTRA #FCBNewYork
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The winners of the 2024 Mosaic Awards have been announced, and we’re thrilled to share that "Dreamcaster" for Michelob ULTRA won in the Allyship to Advocacy category. Presented by the American Advertising Federation National , the Mosaic Awards recognize those driving diversity, equity, and inclusion in the advertising industry. aaf.org/mosaicawards #FCBNY #FCBGlobal #AAFMosaicAwards #neverfinished
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This is great news! As partners with the U.S. Food and Drug Administration (FDA), we are proud to play a part in positively impacting the lives of teens across the country. The Real Cost campaign has truly been making a real difference in the lives of millions of young people over the past decade. https://lnkd.in/dTcvHTeU
Teenage E-Cigarette Use Drops to a 10-Year Low
https://www.nytimes.com
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We’re proud to have partnered with Ad Council to develop a comprehensive campaign for their #LoveYourMind initiative. In collaboration with FCB Chicago, we brought a powerful creative concept to life through a series of public service announcements and a detailed playbook. The campaign’s goal is to inspire people across the country to nurture their relationship with their minds, just as they care for their closest personal relationships. For the playbook, we leveraged Adobe Express from Adobe to create a central hub of resources, making it easy for partners to access the tools they need to produce impactful content that raises awareness about mental health while ensuring consistent branding and messaging across all platforms. Learn more about #LoveYourMind at: https://lnkd.in/e8gxx5nm
The Ad Council and creative agency FCB work together to spread mental health awareness with Adobe Express | Adobe Blog
blog.adobe.com
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Our CCO Michael Aimette and ECD Alexandre Abrantes sat down with LBBonline - Little Black Book to talk about what makes our partnership with Michelob ULTRA so groundbreaking. Each year, we double down on the brand's cultural relevance by pushing the boundaries of sports entertainment with cutting-edge technology. This includes projects like "Lap of Legends," the first-ever real vs. virtual race featured in a one-hour TV special, and "Dreamcaster," which enabled a blind person to commentate a live NBA game last year. Check out these award-winning campaigns and let us know which one is your favorite! https://lnkd.in/eB8xYSUF
4 Boundary-Pushing Ads from Michelob ULTRA and FCB New York | LBBOnline
lbbonline.com
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The nominees for the 18th Annual ADCOLOR Conference and Awards have been announced, and we're thrilled to be shortlisted in the "Most Valuable Partnership" category for our work with Michelob ULTRA. Winners will be announced at the ADCOLOR Awards on November 16th in LA. Read more about our award-winning partnership on the ADCOLOR blog: https://lnkd.in/etBzUssX
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Today, America's beloved Smokey Bear turns 80! Launched in 1944 by FCB Global, the longest-running public service campaign has been educating generations of Americans about the role they play in preventing unwanted human-caused wildfires ever since. To celebrate Smokey's big 8-0, check out "Decades," the latest campaign created by FCB New York, which takes a fun look back at the evolution of Smokey’s “Only You” message. In partnership with the USDA Forest Service(USFS), the National Association of State Foresters, and the Ad Council, we’re inviting everyone to join the celebration by visiting SmokeyBear.com Campaign US has the story: https://bit.ly/4dhXz5d #fcbnewyork #neverfinished #SmokeyTurns80 #OnlyYou
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We are in pole position in the World Creative Rankings released by The Drum for the first time at the halfway point of the year. We raced to the top spot thanks to campaigns such as ‘Lap of Legends’ and ‘Dreamcaster’, both for AB InBev’s Michelob ULTRA and ‘Spreadbeats’, a B2B campaign for Spotify which won the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity last month. A huge thank you to our clients who allow us to let creativity lead the way. Shout out to our FCB Global teammates at FCB Chicago, currently in 13th place, and FCB Canada, in 15th place. Congratulations also to our parent company, Interpublic Group (IPG), for securing second place in the provisional holding company standings! https://lnkd.in/eVGhxYiJ #fcbnewyork #neverfinished #interpublic
World Creative Rankings: the top 20 agency leaderboard at the mid-year stage
thedrum.com
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We're beyond excited to be selected by Kellanova as AOR for Pringles, Cheez-It, Eggo and Rice Krispies Treats. So proud of the team behind this and the incredible collaboration with Weber Shandwick and Momentum Worldwide. Can't wait to see what this partnership has in store! #fcbnewyork #neverfinished https://lnkd.in/eptMjWV9
Kellanova agency review—IPG wins big
adage.com