As we honor Hispanic Heritage Month through flavors, stories and cultural expressions, we want to acknowledge the contributions this community has made to creativity. During HHM, we are launching our new “Vida” ERG, a dedicated space to empower and celebrate our Hispanic group. Check out the details on Ad Age: https://lnkd.in/gKVHuTyN #hispanicheritagemonth #neverfinished
FCB New York
Advertising Services
New York, New York 10,516 followers
WE ARE NEVER FINISHED.
About us
At FCB, we believe the best part of a brand’s story is Never Finished. The part that always wonders what’s next. It’s not just the story of a brand or an idea. It’s the story of all of us. Always moving forward. The most successful brands today are those that balance disruption with consistency over time. We’ve made it our mission to create world-famous work that does both exceptionally well. Every day, with every piece of content, we are helping brands punch above their weight. It’s why FCB was named Adweek’s 2020 Global Agency of the Year, Cannes Lions' North America Agency of the Year and Ad Age's Best Place to Work. Behavior-creating ideas that work — this is how we help our team and our partners win.
- Website
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https://www.fcbnorthamerica.com/
External link for FCB New York
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Public Company
- Founded
- 1873
Locations
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Primary
111 West 33rd Street
Suite 600 (6th floor)
New York, New York 10001, US
Employees at FCB New York
Updates
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Do you want to know how we’ve been consistently pursuing the joy in sports while spotlighting talent and teams? Join us at the #ClioCreativeSummit on October 8th for a session featuring some of our most iconic work with Michelob ULTRA.
Our next panel for the 2024 #ClioCreativeSummit features Alexandre Abrantes, ECD at FCB New York ☄️ Tech and Joy: Harnessing Technology to Celebrate Human Endeavor in Sports will feature Michelob Ultra's tech-infused experiences like 'Lap of Legends' - the first ever real vs. virtual race presented in a one-hour TV special. To get access to this panel and others, register to attend the Creative Summit on October 8th in NYC: https://bit.ly/4gMPt74
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We're supporting the Bill & Melinda Gates Foundation to develop content featuring global leaders discussing solutions for keeping people healthy and nourished in a rapidly warming world. Tune into the live broadcast on the links below. #Goalkeepers2030 YouTube - https://lnkd.in/gjsPjNjW FB - https://lnkd.in/e5ijJya5
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This week, our ECD Alexandre Abrantes will join industry leaders in New York for a session exploring how AI is shaping creative strategies and unlocking new possibilities. Stay tuned for an insightful discussion!
Get ready to dive into the future of creativity at ADVANCE in our thought-provoking session: The Role of AI in Shaping Creative Strategies: Unlocking New Possibilities. Led by Smartly's VP of Creative, Stephen Vallera, this session explores how intelligent creative is changing brand-building and advertising. Featuring: ✨ Alexandre Abrantes, FCB New York ✨ Christopher Grove, Comcast ✨ Jasmin Kreiken, Foot Locker EMEA ✨ Hannah Elsakr, Adobe ✨ Richard Hartell, EssenceMediacom #ADVANCESmartly24
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We’re pleased to announce that we are promoting Kat Grib to Chief Growth Officer of FCB New York. She steps up from SVP of Strategic Growth to this newly created role. With a truly strategic mindset, Kat will continue to identify and capitalize on growth opportunities. Commenting on the announcement, FCB New York CEO, Emma Armstrong said: “Kat is a strategic thought leader who has a clear vision of the future of advertising. Since she started at FCB New York, she has been an invaluable partner to the entire agency and our clients." Find out more here: https://lnkd.in/ekmr_Q5q #fcbnewyork #neverfinished
FCB New York Promotes Kat Grib to Chief Growth Officer | LBBOnline
lbbonline.com
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From an idea on paper to film in less than 48 hours. This is the kind of magic that only a true agency-client partnership and a team of dedicated people can pull off. The team that honored Serena Williams two years ago with Michelob ULTRA is back, this time celebrating another iconic athlete, Alex Morgan. Last week, she announced her retirement after a legendary career, and we created a special film for her final match yesterday between the San Diego Wave FC and North Carolina Courage to pay tribute to all she’s done for American soccer. #AlexMorgan #MichelobULTRA #FCBNewYork
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The winners of the 2024 Mosaic Awards have been announced, and we’re thrilled to share that "Dreamcaster" for Michelob ULTRA won in the Allyship to Advocacy category. Presented by the American Advertising Federation National , the Mosaic Awards recognize those driving diversity, equity, and inclusion in the advertising industry. aaf.org/mosaicawards #FCBNY #FCBGlobal #AAFMosaicAwards #neverfinished
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This is great news! As partners with the U.S. Food and Drug Administration (FDA), we are proud to play a part in positively impacting the lives of teens across the country. The Real Cost campaign has truly been making a real difference in the lives of millions of young people over the past decade. https://lnkd.in/dTcvHTeU
Teenage E-Cigarette Use Drops to a 10-Year Low
https://www.nytimes.com
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We’re proud to have partnered with Ad Council to develop a comprehensive campaign for their #LoveYourMind initiative. In collaboration with FCB Chicago, we brought a powerful creative concept to life through a series of public service announcements and a detailed playbook. The campaign’s goal is to inspire people across the country to nurture their relationship with their minds, just as they care for their closest personal relationships. For the playbook, we leveraged Adobe Express from Adobe to create a central hub of resources, making it easy for partners to access the tools they need to produce impactful content that raises awareness about mental health while ensuring consistent branding and messaging across all platforms. Learn more about #LoveYourMind at: https://lnkd.in/e8gxx5nm
The Ad Council and creative agency FCB work together to spread mental health awareness with Adobe Express | Adobe Blog
blog.adobe.com
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Our CCO Michael Aimette and ECD Alexandre Abrantes sat down with LBBonline - Little Black Book to talk about what makes our partnership with Michelob ULTRA so groundbreaking. Each year, we double down on the brand's cultural relevance by pushing the boundaries of sports entertainment with cutting-edge technology. This includes projects like "Lap of Legends," the first-ever real vs. virtual race featured in a one-hour TV special, and "Dreamcaster," which enabled a blind person to commentate a live NBA game last year. Check out these award-winning campaigns and let us know which one is your favorite! https://lnkd.in/eB8xYSUF
4 Boundary-Pushing Ads from Michelob ULTRA and FCB New York | LBBOnline
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