FCB New York

In 2024, Spotify took a hyper-rational data platform and turned it into a one-of-a-kind emotional experience. Presenting: Spreadbeats. The first music video coded and experienced entirely in a spreadsheet. And thank you to our incredible partners at Uncharted Limbo for helping to make this happen.

I have never seen an emotional reaction like this to a Super Bowl ad before... Budweiser's 2024 Super Bowl ad by FCB New York brings together three things Americans love: beer, puppies and Clydesdale horses. It also does three things very effective marketers should love... 1. Fluent Device. Sure, you can hire a celebrity. Or you could spend decades creating your own. That's what AB InBev have done with the Budweiser puppy and Clydesdale horses. They have created their own celebrity. 2. Story telling. Look at that swell of sadness, which is corrected with a "peak ending". That leaves consumers feeling great about your brand. Increasing the chances that they will choose it for years to come. 3. They held the wheel. Clear positioning held over time. Not being tempted to comment on larger political issues or jump on a TikTok trend or new celeb. It's lasting brand building built over years. It's broad-reach, broadly-entertaining feel-good, well-branded advertising. Just what we need at the Super Bowl. System1 has tested every Super Bowl ad over the past 5 years to understand their creative effectiveness potential. That's with data from over 50,000 Americans. We use emotional and brand data to create our predictive metrics. Giving this ad a huge 4.2 Stars. I've made the full effectiveness report free here: https://lnkd.in/eMmUHvRQ We will be releasing the world's most comprehensive audit of Super Bowl ads on Monday morning, working through the night all weekend. Sign up to get that free here: https://lnkd.in/eKeuu2JK I'm sharing #superbowl insights daily. And I share #advertising and #marketing insights every week. Follow for more. Anheuser-Busch Jon Evans

We're bringing the Clydesdales back to the Super Bowl with Anheuser-Busch! Alexandre Abrantes Diana Gonzalez Cash Marissa Lando Logan Butler Lara Polovina David Justice Green Daniel Roversi Nick Williams Matthew Hamburg Chelsea Harmon Lilly Sessions Michael Aimette Emma Armstrong Todd Sussman Danilo Boer Susan Credle Tyler Turnbull Kyle Norrington Kristina P. Veronica S. https://lnkd.in/exGnMUUg

Ok this is pretty special for us here at FCB New York. Global Agency of the Year! Damn. Thank you to The One Club for Creativity and to our amazing clients/partners who make any of this even remotely possible. And thanks and congrats to Emma Armstrong Todd Sussman Kat Grib Suzanne Santiago Janelle Van Wonderen Jennifer Iuorio Yoonjung Crosby and our FCB global friends Danilo Boer Tyler Turnbull and Susan Credle. Sure all those folks are great, but I’d like to reserve a special thank you to ALL the people that make working at FCB NY the dream job that it is - every single person that works alongside us, everyday. This is a crazy-cool honor for a bunch of crazy-cool people. Congrats all! https://lnkd.in/en_NNfYs

What a way to start the year! #1 Agency in the world. Thank you, The One Club for Creativity

Wow wow wow! What a way to start 2024! Kudos and ❤️ to all at FCB New York! 🙌

Third time is the charm. What a night last night – CLIO Sports Agency of the Year for the third year in a row & 3 Grand Prix wins for Dreamcaster. Thank you, The Clio Awards

Lets goooo. Thank you, The Clio Awards 🔥

Introducing Lap of Legends, the first ever real vs. virtual race. A one-hour TV special pitting the drivers of today against legends like Andretti, Villeneuve and Button at Silverstone Circuit. Coming this April.

“Language has the power to catalyze cultural change.” This past Thursday marked our third Cultural Competence session with DeEtta Jones to ensure our agency fosters one of connection & empathy ❤️ Thank you, DeEtta for another memorable session!