The first half of this year has been incredible for Farrago's live music agency! With our new hire Louis Vellacott taking the helm, we've expanded our reach, partnering with amazing venues like Soho House & Co, Bubba Hospitality Group, and Brixton Jamm. While working with new pubs, we’ve discovered a key trend: many pubs post-pandemic are struggling with razor-thin margins (as low as 0.5%). Despite the potential boost in footfall and bar sales, many pubs hesitate to invest in live music. The challenge? Uncertainty. They worry about drawing enough of the local crowd to justify the cost of the musicians. We think we’ve found a couple solutions to this problem: 1) Free Drinks Promotions: We've partnered with Diageo (thanks to Emma Hamilton and the rest of the team) on free drink promotions at select pubs. This win-win-win strategy boosted pub attendance & sales while giving Diageo valuable exposure to a passionate music audience. 2) Tap into a Wider Music Community: Farrago goes beyond local crowds. We connect pubs with a network of music fans eager to discover new artists: the Farrago community. This expands their customer base significantly. Do you know a pub or venue that could benefit from the power of grassroots live music? Visit www.farrago.club/agency to learn more or reach out to us at [email protected]
Farrago
Performing Arts
London-based community providing creatives with performing opportunities and the tools necessary to ignite their careers
About us
We believe our generation is narrowly represented and too many gifted artists are being overlooked by an industry controlled by the few. To diversify the artistic landscape, we have set up a collaborative events-led community which provides undiscovered, talented artists - from musicians to visual and performance artists across a wide range of genres - with performance opportunities and tools to ignite and build a successful career in their respective industries. Farrago is just as much about the artists as it is about our members, who are able to experience a variety of art forms at our events, while also involved in decisions that impact the future of this growing, collaborative network.
- Website
-
https://www.farrago.club/
External link for Farrago
- Industry
- Performing Arts
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2022
Employees at Farrago
Updates
-
Jingle bells, jingle bells, jingle all the way, Oh what fun it is to have a Christmas party with Farrago, hooray!
Are you bored of the same old company Christmas party at the pub? I know I am. The good news is that Farrago create unique and unforgettable experiences that will leave your team feeling energised and inspired. We've got some whacky ideas to help you spice it up, like: - Live music performances from London's rising grassroots musicians, accompanied by fun collaborative art elements - A fashion catwalk with extravagant costumes and accessories, captured by a professional photography team - A secret flash-mob dance choreographed by professional dancers We've teamed up with some of the biggest brands to create amazing parties. And it's not too late to organise your creative party today! Forward our email [email protected] to your HR team and let's save this year's Christmas party from being ordinary!
-