Fairtrade America

In her recent letter to the editor of The Washington Post, Fairtrade America’s Executive Director, Amanda Archila, calls out that higher chocolate prices for consumers don’t translate into higher incomes for cocoa farmers. And passing the increasing cost of cocoa onto everyday shoppers is a choice--not an inevitability--that wealthy chocolate companies are making as they continue to rake in massive profits while many farmers live in poverty and lack the financial resources to invest in the longevity of their farms. #ThoughtLeadership #Fairtrade #Chocolate #TradeJustice #SustainableBusiness

We’re excited to release a new study on the sustainability advantages of Fairtrade and organic cotton from India! India is the second largest producer of cotton in the world, but it’s the largest Fairtrade cotton producer, with 27,000 farmers producing around 32,000 tonnes of Fairtrade cotton per year. From research with 850 farmers across six Indian states, here are some key findings: 🔹 45% lower greenhouse gas emissions from Fairtrade organic cotton vs. non-Fairtrade cotton grown with either organic or conventional methods. 🔹 96% of Fairtrade organic farmers and those converting to organic avoid chemical pesticide use altogether, as compared with 60% of non-Fairtrade conventional farmers. 🔹 20% more cotton per drop: Fairtrade organic farmers are using water more efficiently and 14% less overall. 🔹 Higher yields & prices: Fairtrade organic farmers are seeing 13% higher yields and earning 4.8% more than non-certified counterparts. 🔹 Only 5% of Fairtrade organic and in-conversion farmers use synthetic nitrogenous fertilizers, compared to more than 90% conventional farmers. These results highlight the power of Fairtrade to create greener, more sustainable fashion while boosting the livelihoods of farmers. Curious to know more? Read the full study here: https://lnkd.in/evP4zTkS 📸 of Falame, a Fairtrade cotton farmer in India. PC to Christoph Nusch. #Sustainability #Fairtrade #OrganicCotton #TheFutureIsFair

We are shoppers, grocers, brands, farmer and Fairtrade staff all around the globe. We come together in the choices we make so that the people who grow our food get a fairer deal for their work— because fairness should never be optional. Together, #WeAreFairtrade. 🎥: Lauren Schneiderman

As we close out #FairtradeMonth (and head into #Halloween), it seems the right moment to step back and consider the chocolate landscape as it pertains to farmers, brands and shoppers. In this new article from ConfectioneryNews, Fairtrade America’s Executive Director, Amanda Archila, makes clear that “the historic shortage and resulting high prices [of cocoa] seen over the last year directly result from decades of underinvestment at the farm level”--and until farmers are paid fairer prices that allow them to address aging trees, crop disease and hotter, drier weather patterns, these shortages will continue. But it’s not all doom and gloom. Farmers know what they need to do in order to produce more cocoa beans--they simply need the financial resources to do it. And big brands could cover these expenses without passing the cost on to consumers. Want a future with chocolate in it? Us, too. That’s why we continue to push for farmer-centered solutions that honor the interconnectedness of economic, environmental and social sustainability. ➡️ Hear more from Amanda in this new article from Confectionery News: https://lnkd.in/eztaCThZ #WeAreFairtrade #Cocoa #Chocolate #SupplyChain

We’re out and about this November, and we’d love to meet up! To start, Fairtrade’s Senior Business Development Manager, Abby Massey, will be walking Progressive Grocer’s #GroceryImpact in Orlando--and accepting her #GenNext award, too! Later, it’s a full-house of Fairtrade folks (Katie Kowalski, ALLISON GREENE, Lior W. and Kinsey Davis) headed to Chicago as we booth at #PLMA in Chicago. We’ll be in SkyHall booth F8619 from November 17-19 and extend a special invitation to our Little Labels Power Hour in conjunction with Non-GMO Project and Marine Stewardship Council (MSC) on November 18th from 10-11 AM. RSVP for the Little Labels Power Hour! https://lnkd.in/gGAJa8kR #GroceryIndustry #FoodRetail PLMA - Private Label Manufacturers Association #PrivateLabel #OwnLabel #StoreBrand

We're super excited about the ✨first-ever ✨trade day at the UN Biodiversity Conference #COP16 today--a big step in acknowledging how our planet's environment, farming, and global trade are all connected! Biodiversity stabilizes ecosystem for agricultural production. In other words: No biodiversity means no farming, no trade, no food. Here at Fairtrade we want to preserve biodiversity through agroecology--a holistic approach that applies ecological and social principles to farming and strengthens the checks and balances in ecosystems. And here’s where trade comes in; agroecology aims to make entire food systems sustainable. But for this to work, producers must be able to sell on fair terms and receive prices that enable sustainable livelihoods. What can policy makers do? Ensure that: 🤝 protecting biodiversity pays off while destroying it has a price. 🤝 large companies are required to report on biodiversity impacts. 🤝 producers and businesses share the cost and burden of implementing policies. Read more: https://lnkd.in/eP_2mCKs #Fairtrade #Agroecology #COP16 #TradeJustice

Founded with a mission to unite simple ingredients and unbeatable taste, Hu prioritizes not only the well-being of those enjoying their products but also that of the farmers who grow the ingredients they source to make their products. As a proud partner of Fairtrade, Hu sources 100% of its cocoa, coconut sugar, cashews, vanilla, and quinoa on Fairtrade terms. Hu is a values-driven organization and by adhering to Fairtrade standards, Hu invests in a system that aims to center farmers’ voices and pay Fairtrade Premiums to support the long-term sustainability of the farmers who harvest the high-quality ingredients found in their products. It’s this continuity of commitment to fairness across the supply chain that makes us so excited to partner this year with Hu on a new mural of Fairtrade cocoa farmer, Salamatu Katta--whose cooperative sells cocoa to Hu Kitchen. ➡️ Learn more about Hu’s participation in this year’s #WeAreFairtrade campaign: https://lnkd.in/g342RWDp #HuKitchen #FairtradeMonth #Cocoa #FairtradeChocolate

This new TriplePundit article is chock-a-block with good words from Fairtrade partners who participated in this year’s #WeAreFairtrade mural campaign about why their brands choose to certify their products Fairtrade. Here’s a snippet: 🍫 Andrew Beck, director of procurement at Hu: “All of the stakeholders in the food system deserve fair pay, but some have more power in dictating their terms.” 🍫 Daniel Klausner, director of commercial strategy and impact at Hu: “By sourcing ingredients that are Fairtrade certified, we're hoping to better support the livelihoods of these Fairtrade farmers that grow the ingredients that make Hu products possible.” ☕ Colleen Anunu, co-managing director and head of product development at Gimme! Coffee: “This isn't just for big brands. This is a tide that lifts all ships. That’s why we engage with Fairtrade the way that we do.” Check out the full article by Amy Brown to learn more about the farmers featured in this year’s mural campaign, the role of storytelling in bridging the distance between farmers and consumers and the ways in which Fairtrade’s pricing mechanisms have ripple effects across farming communities: https://lnkd.in/gXNvbh6E #Fairtrade #HuKitchen #GimmeCoffee

In honor of #fairtrademonth this October, Fairtrade America shared insights from its mural campaign on #bthechange. The murals feature the faces and stories of Fairtrade farmers. Through the campaign, Fairtrade America champions people-centered storytelling, specificity, and beauty. Read the article and learn more about how Fairtrade America connects with consumers and how #BCorps like Ben & Jerry's, Navitas Organics, ORGANIC INDIA, and Tony's Chocolonely are using their supply chain to make the world a fairer place https://lnkd.in/dHYMvUpb

Wondering how to connect with consumer audiences in an increasingly loud and crowded internet? After five years of #FairtradeMonth murals behind us, we have some ideas. Check out our new blog post with B The Change Media. h/t to Ben & Jerry's, Tony's Chocolonely, ORGANIC INDIA USA and Navitas Organics--four #BCorps who have partnered with us in our mural campaigns to amplify the stories of the farmers whose knowledge and labor make their products possible. ➡️ https://lnkd.in/dHYMvUpb #TonysChocolonely #BenAndJerrys #OrganicIndia #NavitasOrganics #WeAreFairtrade #BTheChange