Équité

The latest Future of Luxury column by our CEO Daniel André Langer in Jing Daily sums up meetings with some of the key investors in luxury brands who he met in Hong Kong. Taking the investor perspective is always critical and they are increasingly impatient with brands blaming external factors. He takes a closer look what brands should do instead. Contact us to discuss how you can lead the change with your brand. #luxury #daniellanger #extremevaluecreation https://lnkd.in/gFnHSkrp

Unlocking the emotional power behind luxury brands is the key to lasting loyalty, desirability, and pricing power. In the latest future of luxury column of our CEO Daniel André Langer for Jing Daily, he explores how tapping into emotions elevates brand experiences and transforms client relationships. From delivering unforgettable moments to building deeper connections, the brands that master this emotional playbook will lead the future of luxury. Luxury, after all, is about pure emotion. #luxury #extremevaluecreation #daniellanger https://lnkd.in/g6QP5SQ5

Luxury clients are less forgiving than ever. When inspired, they buy, and brands thrive. But when disappointed, the financial downfall is staggering. Discover why the fight for loyalty is won or lost in every moment, and why in luxury, the ordinary is unforgivable in the latest Luxury Unfiltered column for Luxury Daily by our CEO Daniel André Langer. #daniellanger #extremevaluecreation #luxury https://lnkd.in/dK4mFwV9

In the latest Future of Luxury column in Jing Daily, Équité CEO Daniel André Langer explores how Chinese luxury brands can leverage their cultural heritage and radically client-centric approach to reshape global luxury. The secret? A shift from product-centric to client-centric storytelling that transforms the brand experience. Ready for the future of luxury? #extremevaluecreation #daniellanger #luxury #china #brandstorytelling #future https://lnkd.in/g3yn-hZc

When brands underperform it is convenient to blame the “slowdown of luxury consumption in China” as the convenient scapegoat. However, Chinese luxury clients are spending more than ever before on luxury, but they do it increasingly outside of China including in Japan, Dubai, and France. And what many brands forget easily, 2022 and 2023 saw an exceptional, non-sustainable growth in China with many one-time effects. What is the root cause for a shifting client behavior and why is it that some brands like Hermès are growing in China, while many others are declining? The analysis of Équité CEO Daniel André Langer in Jing Daily unpacks the situation. #Luxury #China #DanielLanger #ExtremeValueCreation https://lnkd.in/gQNzfsgY

EssilorLuxottica’s $1.5B Supreme deal a huge gamble. Few brands have been so successful in creating cultural capital as Supreme.  Its founder James Jebbia described Supreme not as a brand but a “space,” positioning it as a catalyst of streetwear culture, with a target demographic of anyone below 25. Can the cult brand be revitalized under new ownership? The latest Future of Luxury column by Équité CEO Daniel André Langer takes a closer look at what needs to go well to succeed and what the pitfalls are. #luxury #DanielLanger #extremevaluecreation #supreme https://lnkd.in/gA77jVxm

Daniel André Langer’s latest column on luxury takes a closer look at which brands you should invest in, either as an investor in their stock or as a client who wants to buy a piece of clothes or a handbag. https://lnkd.in/ge9n89rH

From the desk of our CEO Daniel André Langer: Pepperdine Graziadio Business School, where I have the pleasure and privilege to teach as the executive professor of luxury strategy, recognized me for being named Diversity in Luxury Leader 2024. At Pepperdine, I am one of the distinguished faculty teaching the Presidents and Key Executives Program (PKE), a one-of-its-kind executive MBA program that is limited to the best of the best in business, designed to take them to the next level. The recognition came from “consistently demonstrating the courage to address critical issues, challenge the status quo, and inspire others to join the pursuit of a more diverse, equitable, and inclusive luxury landscape.” At PKE and my other luxury programs at Pepperdine, I challenge my students to think differently, to never accept mediocrity and to create the extraordinary. Most businesses have significant untapped potential, and it’s the obligation of managers to break barriers, even our own internal ones, and lead the change. With all my clients and in my luxury trainings and master classes we focus on unlocking potential, disrupting industries and creating ultra-profitable, client-centric business models that create emotional connections, superior experiences, and empathy for clients. That’s what I call extreme value creation. #extremevaluecreation #daniellanger #luxury https://lnkd.in/gTDfAgyF

The Ecosystem of Speed: in the latest luxury unfiltered column our CEO Daniel André Langer takes a closer look at why many western luxury brands often fail in China, a topic he had the opportunity to discuss with the leadership teams of several companies over the recent months. Most managers and brands are not prepared for the speed in which clients are expecting not only change but also service to happen. They underestimate the rapid shift in consumer behavior and how client-centric local competitors are. #luxury #extremevaluecreation #daniellanger #china https://lnkd.in/gUbJfGC9

In many projects we help brands optimize their pricing strategy. However many brands price too low. The 4E of luxury model is a great framework in creating extreme value and being able to price more precisely. Read the lastest future of luxury column of our CEO Daniel André Langer. #luxury #pricing #extremevakuecreation #daniellanger https://lnkd.in/gw5pnxbj