Équité

Most automotive brands are “luxury in ambition only,” offering a well-packaged version of the ordinary. Over the last three years, many brands have raised their prices at unprecedented rates without providing client experiences that justify these significantly higher price points. This disconnect stems from the industry’s engineer-driven DNA. Automotive brands have a tradition of engineering excellence, celebrating each new technical advancement. However, luxury is about much more than precision engineering; it’s about creating emotional resonance and long-term client relationships. Our CEO Daniel André Langer takes a closer look. Get in touch to discuss how your brand can create stronger emotional client connections and how to prepare for the next generation of luxury clients. #luxury #extremevaluecreation #luxurycars #daniellanger https://lnkd.in/gS9ahupu

Luxury training is the ultimate enabler. Read the latest column of our CEO Daniel André Langer and reach out to learn more on how we transform companies and their teams to unlock the power of luxury and prestige while significantly enhancing the confidence level of inspiring luxury clients. https://lnkd.in/g4uB6kvF

From the desk of our CEO Daniel André Langer “Gucci is at a moment in time where drastic change is needed. Read my analysis and way forward in Jing Daily. For the love of Gucci.” If you want a strategic assessment of your brand and work with our team on strengthening it to lead the change, get in touch. #luxury #gucci #daniellanger #extremevaluecreation https://lnkd.in/gYm6zTKF

What makes a handbag a “status bag?” Why are some bags significantly more valuable than others? Équité CEO Daniel André Langer says that “My latest future of luxury column for Jing Daily decodes the psychology behind luxury purchases and why some brands create extreme value while others fail.” Équité is supporting some of the most iconic and successful luxury and lifestyle brands across categories. Speak with us to assess if your brand is already leveraging its full potential. Reach out to discuss how you can make your brand culturally relevant in a rapidly changing world. Contact us for luxury masterclasses for your leadership, marketing and sales teams to deepen the understanding behind the psychology and significantly evolving expectations of today’s and tomorrow’s top luxury clients. #luxury #extremevaluecreation #daniellanger #pricing #psychology https://lnkd.in/gV5RXBSg

Given the weak 3Q results for many luxury brands, the latest Luxury Unfiltered column by Équité CEO Daniel André Langer comes timely. “I explore the transformative power of emotion in luxury sales. The 4E of Luxury framework that I have been publishing - Emotion, Exclusivity, Experience, and Engagement - offers a fresh perspective on connecting with discerning clients in today’s challenging market.” By focusing on these elements, luxury brands can create meaningful experiences that resonate deeply with their audience. One key insight: true luxury goes beyond products. Instead, t’s about creating moments that evoke powerful emotions leading to lasting memories. This approach not only drives sales but also is the base for creating brand loyalty in an increasingly competitive landscape. Curious to learn more about elevating your luxury strategy? Read the full article for in-depth insights and practical applications and get in touch to discuss applying the 4E to your brands . #luxury #daniellanger #extremevaluecreation https://lnkd.in/gY_Ff3fD

Today’s future of luxury column by our CEO Daniel André Langer is about a project that is very close to my heart, combining a high jewelry, fine watchmaking and the power of music, pracically creating a new category: CHANEL Première Sound in collaboration with Master & Dynamic. It shows that the art of luxury is to inspire and surprise while tapping into the cultural zeitgeist from #wireditgirls to #kpop. Curious about your comments. #luxury #daniellanger #extremevaluecreation https://lnkd.in/g9rW7t6M

Équité CEO Daniel André Langer was featured in Wall Street Journal with fascinating insights into the psychology of luxury purchases. “I am talking about these insights regularly in my luxury master classes and keynote presentations, and it was wonderful sharing these with the Wall Street Journal on the always exciting topic of status handbags.” #luxury #extremevaluecreation #daniellanger https://lnkd.in/gqWHnJBq

Équité CEO Daniel André Langer on the dramatic situation at Gucci and what brands can learn. Success in luxury requires constant adaptation. Don’t wait until your brand equity erodes. Contact us for a comprehensive brand audit to identify opportunities and gaps and, importantly, to strengthen your brand storytelling and client relevance. #luxury #extremevaluecreation #daniellanger https://lnkd.in/gtcRPR42

Can Mercedes, BMW, and Audi regain their dominance in China's rapidly evolving auto market? The latest future of luxury column for Jing Daily by our CEO Daniel André Langer dissects the challenges for incumbent carmakers posed by Gen Z's demand for digital innovation and electric vehicles. The massive challenges that the former undisputed automotive leaders are facing underlines the rapid shift in preferences of affluent clients. Get in touch with us to have your brand audited and to guide you through a strategy process to realign your brand with the next generation of luxury clients. #luxury #extremevaluecreation #daniellanger https://lnkd.in/dNnRxBxX

The latest Future of Luxury column by our CEO Daniel André Langer in Jing Daily sums up meetings with some of the key investors in luxury brands who he met in Hong Kong. Taking the investor perspective is always critical and they are increasingly impatient with brands blaming external factors. He takes a closer look what brands should do instead. Contact us to discuss how you can lead the change with your brand. #luxury #daniellanger #extremevaluecreation https://lnkd.in/gFnHSkrp