🛍️ 64% of consumers do most of their holiday shopping in November and December, and this year, there are only 27 days between Thanksgiving and Christmas, so the shopping window is smaller than normal. Is your marketing strategy ready? Download Epsilon’s 2024 Holiday shopping report now. https://lnkd.in/gtjesT-b
About us
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com. Follow us on Twitter: @EpsilonMktg | Facebook: @EpsilonMarketing | Instagram: @epsilonmarketing
- Website
-
https://www.epsilon.com
External link for Epsilon
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- Irving, Texas
- Type
- Public Company
- Specialties
- Marketing data, Marketing technology, Insight & strategy, Creative services, Loyalty marketing, Email & digital messaging, Customer acquisition & retention, Digital, Relationship marketing, Omnichannel & cross-channel marketing, and Offline & experiential marketing
Locations
Employees at Epsilon
-
Tony Castiglioni
Strategic Product Management Executive
-
Paul Wallis
Data/Loyalty/NFT/ Metaverse/Cyber Security
-
Skip Streets
We make 1:1 Marketing Scalable & Sustainable
-
Bernie Driscoll
Sr Digital Transformation Executive | Expert in Building High-Performing Sales, Technical & Operational Teams.
Updates
-
Amidst the complexities of modern #marketing—the woes of third-party cookie deprecation, shifting consumer behaviors, countless digital channels—the core objective remains unchanged: #customer satisfaction. It's time to refocus on #retention strategies. When done right, they create stronger, more loyal customer relationships that are both personable and profitable. Here's how to do it: https://bit.ly/3GAr7en
-
📊📺 In an era dominated by #streaming platforms, where does traditional #cable TV stand? Are consumers still allocating their budgets to cable, or has streaming become the predominant choice? To find out, Epsilon conducted a survey to explore these questions, focusing on the media consumption and spending habits of different generations. Here's what we learned: ➡️ Media consumption patterns across #GenZ, #Millennials, #GenX, #Boomers and #Silents. ➡️ Spending comparisons between streaming services and cable. ➡️ Preferred platforms for accessing news, sports, TV shows and movies. Ready to tune in? https://bit.ly/45V2xCa
-
The future of messaging is here! 📫 Our latest insights reveal why a person-first identity is essential for effective owned-channel communication. Discover how to enhance customer engagement and create seamless experiences across all channels. Read more here: https://lnkd.in/gW5GZWbj
-
Consumers notice bad customer experiences. Don’t struggle with inconsistent #cx anymore by putting your #martech to work. Learn how to leverage your #data and #technology to create seamless interactions in our latest ADWEEK webinar featuring guest speaker Rusty Warner of Forrester. https://lnkd.in/eUfBQTxy
-
Epsilon reposted this
Finding the right balance between upper and lower funnel marketing is a challenge many brands face, and that’s why we brought industry experts Free People’s Erin Malone and Libby Strachan, PMP to the stage! At our Women in Marketing Leadership programming on Day 2 of our Marketing Leadership #BISummit, hosted by Amazon Web Services (AWS), they shared valuable insights into blending brand-building efforts with performance-driven strategies to drive meaningful consumer engagement. Alongside their moderator, Epsilon’s Susan Rothwell, Erin and Libby dove into innovative approaches to optimizing marketing efforts across the funnel to fuel long-term brand growth. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day2 #WomeninMarketing #WomeninLeadership #WomeninMarketingLeadership
-
Great first couple of days at Groceryshop. 🎉 Lots of learning and connecting on the importance of meeting the shopper where they are in the ever-evolving grocery landscape. Today is the last day for our PatchLab! Check out this video of our tote personalization in action, then stop by booth #A1110 for your own bag and to hear about Epsilon's capabilities. #Groceryshop2024
-
#Personalization in owned-channel communications like #email 📧 and #SMS 📲 has been a focus for brands for decades. But are these efforts truly meeting consumer expectations? According to our latest research, the answer is increasingly "no." Our report, "Message Received: What Consumers Have to Say About Their Owned-Channel Messaging Preferences," highlights growing consumer frustration with the volume of messages. Here are the key takeaways you need to know: https://bit.ly/3ZCk3Kv
It's time to innovate email and text--consumers are asking for it
epsilon.com
-
Groceryshop 2024, we're here! Epsilon is thrilled to be at #Groceryshop2024 to learn, connect and engage. Visit us at booth #A1110 to get the tote-al package for shopper-first marketing: Design your own tote bag at the PatchLab!
-
In this short video, Shannon Fazendin, Director, #AdvancedTV Solutions, gives you the full picture and explains why it’s an efficient and effective advertising channel. https://bit.ly/3XB5YKB Let's explore: 📺 What is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? 🔌 What is the difference between OTT, Connected TV and Addressable TV? 📈 Does it really drive results?