Entreprenista

Meet Lindsey Breitwieser, founder of The CMO Lab, a boutique marketing consulting company dedicated to helping businesses create effective marketing strategies who aims to level the playing field by offering fractional CMO services. In a recent episode of the Startups and Stilettos Podcast, Lindsey discusses her approach to marketing, sharing the importance of data in crafting effective strategies. She also touches on the common challenges faced by startups, such as lack of clarity and resources, and how her CMO Lab equips entrepreneurs with the tools to overcome these hurdles. Discover how Lindsey is redefining marketing strategy for businesses, enabling them to achieve impactful growth. LISTEN HERE: https://lnkd.in/eXUCNkai Want to join our Entreprenista League community of founders and connect with founders like Lindsey? Request an invite to join at entreprenista.com/join

🌟 “As a child, there was always a belief system that dreams could become a reality.” ⬇️ marissa shipman is the founder and CEO behind two beauty brands, theBalm Cosmetics and Pretty Smart, transforming the beauty industry with accessible luxury. 💄✨ Marissa's journey began with a leap of faith. Armed with books on makeup-making and a kitchen full of ingredients, she founded theBalm Cosmetics in 2004. Starting with homemade lip balms, the brand quickly gained traction with innovative products like "Plump Your Pucker," one of the first lip plumpers. This established theBalm's reputation for creativity and quality, leading to its expansion into Sephora stores and onto the international stage. With her newest brand, Pretty Smart, Marissa Shipman is reshaping the beauty industry by offering high-quality products at affordable prices. She'll share more on her manufacturing process, which allows her to produce luxury beauty products for under $10. Marissa also discusses her two decades of expertise in the beauty industry, how she's failed and learned along the way and talks about the importance of resilience and adaptability in entrepreneurship. In this week’s episode of The Entreprenista Podcast, Maryellis sat down with Stephanie Cartin & Courtney Spritzer to share her insights on: 📚 Starting a beauty brand from scratch in her kitchen 🌍 Expanding internationally after a major setback 🏭 Owning a factory to control production and costs 💡 Innovating with luxury formulas at affordable prices 💪 Persevering through challenges and learning from mistakes 🔒 Importance of trademarking to protect your brand LISTEN: bit.ly/4cReTNt Want to join our Entreprenista League community of founders and connect with founders like Marissa? Request an invite to join at entreprenista.com/join

Jackie Hutson, founder of Piper & Mint joins the Startups in Stilettos podcast to share how her postpartum experience with night sweats led her to create a groundbreaking and much-needed sleepwear line. She sought a solution that combined comfort with functionality, ultimately leading to the creation of mint-infused fabric that is both cooling and moisture-wicking and is the foundation of her brand’s success. In this podcast episode, Jackie elaborates on her strategic networking, highlighting how leveraging her connections in the manufacturing industry was crucial in developing this innovative fabric. She also talks about the importance of listening to customer feedback, which has allowed her to expand her product line to address the needs of women experiencing hormonal changes during menopause and other life stages. Listen to this week’s episode to hear Jackie’s candid insights on: 💧 Founding Piper & Mint to address postpartum night sweats 🌿 Leveraging her network for unique fabric solutions 🛌 Engaging community feedback to refine sleepwear designs 👩👧👦 Balancing entrepreneurship with motherhood and family life 🤝 Partnering with Baby Quest to support families facing infertility LISTEN: https://bit.ly/474JnKT Want to join our Entreprenista League community of founders and connect with founders like Jackie? Request an invite to join at entreprenista.com/join

"Anything that we believe is possible can be lived and created into not only your reality, but a reality for others." Catch our latest episode where Stephanie Cartin & Courtney Spritzer sit down with Maryellis Bunn, the Founder & CEO of the iconic MUSEUM OF ICE CREAM, known for its captivating and immersive experiences that engage visitors of all ages! 🍦💗 Here’s what you can expect in this episode: 🚀 Rapid Innovation: Discover how the first pop-up was built in just 18 days 📱 Social Media Impact: Learn how Maryellis used Instagram to create a trend of Instagrammable experiences 🏗️ Scaling Strategy: She shares insights on scaling through strategic pop-ups and permanent locations 💰 Raising Capital: Hear about Maryellis's experience with raising capital and the challenges of external pressures 💡 Leadership & Team: Understand Maryellis's approach to leadership, including her focus on hiring individuals who are aligned with the company's mission You'll also learn why she uses ice cream as a universal medium to foster human connection and what the hardest part of growing her business has been. LISTEN: https://bit.ly/4cFBSuQ PSA: If you’re in Miami and haven’t already heard the news, the Museum of Ice Cream is back for good with a new, permanent location! Enjoy sweet surprises and dive into immersive, interactive exhibits starting September 6, 2024! 🍦🎉 Want to join our Entreprenista League community of founders and connect with founders like Maryellis? Request an invite to join at entreprenista.com/join

🌟 “As a child, there was always a belief system that dreams could become a reality.” ⬇️ Maryellis Bunn is a visionary entrepreneur and the creative force behind the Museum of Ice Cream, a groundbreaking experience that has captivated millions worldwide. 🍦✨ Maryellis founded the MUSEUM OF ICE CREAM with a mission to create a space where dreams could become reality, inspired by her childhood belief in the power of imagination. Her journey began with a pop-up museum built in just 18 days, which unexpectedly attracted a waitlist of 300,000 people. 🌟🍨 The MUSEUM OF ICE CREAM has since evolved into a global phenomenon, offering immersive experiences that connect people through the universal love of ice cream. Maryellis has redefined how we experience art and entertainment one ice cream scoop at a time, creating spaces that evoke nostalgia and joy for visitors of all ages. 🌍 In this week’s episode of The Entreprenista Podcast, Maryellis shares her insights on: 🏗️ Building a business from passion 📲 Leveraging social media for growth 🎨 The art of creating immersive experiences 👭 The importance of human connection 💪 Overcoming challenges in entrepreneurship 📈 Strategies for scaling a business Plus, she discusses the evolution of her business model, the role of imagination in her hiring process and the importance of staying true to her vision while scaling globally and continuing to transform dreams into reality. 🌈 PSA: If you’re in Miami and haven’t already heard the news, the MUSEUM OF ICE CREAM is back for good with a new, permanent location! Enjoy sweet surprises and dive into immersive, interactive exhibits starting September 6, 2024! 🍦🎉 LISTEN: https://bit.ly/4cFBSuQ Want to join our Entreprenista League community of founders and connect with founders like Maryellis? Request an invite to join at entreprenista.com/join

Brianna Ruelas is the founder and CEO of Ruelas Music Group, focusing on empowering women in business and corporate teams to reimagine their roles and impact. She integrates live performance and original music into her keynotes to ignite motivation and innovation. 🎤✨ On the Startups in Stilettos Podcast, Brianna shares her journey from American Idol contestant to successful entrepreneur, highlighting the importance of aligning with one's natural strengths to combat burnout and create meaningful contributions. She also reveals the secret to landing speaking opportunities and using your authentic voice to stand out in the crowded marketplace. Join Brianna as she shares how to harness your experiences and authenticity to stand out and make a difference! 🎶 You’ll hear Brianna’s candid insights on: 🍽️ Navigating the challenges of starting a restaurant with her husband 🎤 How American Idol shaped her entrepreneurial journey and resilience 📚 The process of writing and publishing her impactful books 🎙️ Strategies for landing speaking engagements and building a personal brand 💡 Embracing multiple income streams for creative freedom and stability Want to join our Entreprenista League community of founders? Join us at entreprenista.com/join LISTEN: https://bit.ly/3Mfj7Uc Want to join our Entreprenista League community of founders? Join us at entreprenista.com/join

🌟 Meet Brianna Ruelas, a creative strategist, music motivator, and the founder of Ruelas Music Group, helping women in business bring their big ideas to life. With a unique blend of live performance and original music, Brianna ignites motivation and innovation in her keynotes. From American Idol to corporate sales at Disney, owning a restaurant, and becoming a bestselling author, she brings her passion and tenacity everywhere. 🎤📚 Brianna's journey into entrepreneurship began unexpectedly when she and her husband opened a restaurant, thrusting them into the world of business. Despite challenges, she thrived, using her experiences to launch her vocal coaching practice and write her first book. Today, she's focused on keynote concerts and coaching women in business, inspiring them to tap into their gifts and find success. 🎶👩💼 In this episode of the Startups in Stilettos Podcast, discover how Brianna is empowering women to embrace their diverse talents and create impactful businesses. 🎧 LISTEN: https://bit.ly/3Mfj7Uc Want to join our Entreprenista League community of founders? Join us at entreprenista.com/join

"Effective coaching listens for what's really happening in the dialogue, not what's just being said." Catch our latest Entreprenista episode where Laurie Benezra-Arron PCC, CPCC shares how she transitioned from a 31-year career at AT&T to becoming a certified executive coach! Here’s what you can expect in this episode: 🗣️ Coaching Philosophy: Laurie shares her belief in seeing things through the lens of possibility and how this perspective helps her clients unlock their potential and drive impact. 🌟 Leadership & Coaching: Learn how Laurie applies her extensive leadership experience to coaching senior leaders and chiefs of staff. 📚 Writing & Publishing: Discover Laurie's process of writing her book "Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve" and the importance of sharing knowledge. 🤝 Building Trust: Laurie emphasizes the significance of trust in building effective relationships and successful businesses. 🎯 Unlocking Potential: Hear Laurie’s insights on how coaching can help unlock personal and professional potential. You will also learn how Laurie advises entrepreneurs to invest in themselves and their businesses by building a strong support structure, which is crucial for driving impact and achieving business success. LISTEN: https://bit.ly/3McWhge Want to join our Entreprenista League community of founders? Join us at entreprenista.com/join

👂 “Effective coaching listens for what's really happening in the dialogue, not what's just being said.” ⬇️ Meet Laurie Benezra-Arron PCC, CPCC, an executive coach, thought leader, and author who has transformed her extensive corporate experience into a mission to help leaders reach their full potential. 🌟 Laurie spent over 30 years at AT&T, where she developed her skills in leadership and coaching, ultimately serving as chief of staff to senior executives. Now, she channels her passion into guiding other leaders to navigate complex challenges and drive impactful change. 📈 Specializing in transformative change, Laurie empowers C-Suite executives and their Chiefs of Staff to achieve new levels of fulfillment, passion, and impact. Her belief in the power of coaching and the importance of investing in oneself is captured in her book, "Who Has Your Back?: A Leader's Guide to Getting the Support You Need from the Chief of Staff You Deserve" that you’ll learn all about with another on the way! 📚✨ In this week’s episode of The Entreprenista Podcast, Laurie shares her insights on the evolving role of a chief of staff, its strategic importance in amplifying leadership and aligning organizational goals 📊. She discusses the transformative power of effective coaching, highlighting how it can unlock potential and drive impactful change for entrepreneurs and leaders 🚀. You’ll also hear her talk about seeking possibilities, embracing challenges that scare you, and building a support structure to achieve success 💪. LISTEN: https://bit.ly/3McWhge Want to join our Entreprenista League community of founders and connect with members? Learn more at entreprenista.com/join

Have you ever caught yourself saying “I’m sorry” before you ask a question or share an idea? I often hear founders apologizing for asking a question or taking up time. Not only does it undermine our authority and confidence, there’s also nothing you need to be sorry for when you ask questions or share ideas. Here’s a reframe you can use if you catch yourself about to speak or type "sorry": ❌ "Sorry for the late reply" ✅"Thank you for your patience" ❌ "Sorry to bother you" ✅ "I appreciate your time" ❌"Sorry, can I add something?" ✅ "I'd like to build on that idea" ❌"Sorry, I have a question?" ✅ "I have a question as I’d love to learn more" Let’s eliminate “I’m sorry” from our vocabulary, unless you truly have something to apologize for, and I can tell you that asking questions and sharing your experience is not something you need to be sorry for. Remember, people are fortunate to have the opportunity to hear your ideas and answer questions, it’s how we all are able to learn and grow together.