Endorsco

It’s lit! I’m awarding 10 out of 10 to Martha Stewart and our newest commercial with BIC for BIC EZ Reach lighters. #BICPartner

We are thrilled to announce our partnership with Kylian Mbappé and the IBKM association. Together with ALL - Accor Live Limitless our ambition is to empower younger generations and drive positive change globally through sports, education, and social initiatives. This partnership aligns perfectly with our commitment to make a difference in the communities we serve. Read more about it: https://lnkd.in/eNEcNeJS

Couldn’t be more excited about this! I’ve been working with Kim Jones and the Dior team on this for over a year and the journey has been incredibly rewarding. Creativity and collaboration keep us sharp and it’s vitally important to push ourselves in new ways. A lot of research, ideation, and time went into this — stay tuned, much more to come. 

Two icons. One match. Zendaya and Roger Federer go head to head in an epic game of air tennis. Explore more about our partnership with Zendaya at https://lnkd.in/d9yNjt9P #DreamOn #DreamTogether #Zendaya #RogerFederer

England are everyone's favourites… right? Watch our latest spot with Paddy Power for the Euros 🏴󠁧󠁢󠁥󠁮󠁧󠁿

Gatorade is launching the largest campaign in brand history to revive its tagline from the 90s-early 2000s: "Is It In You?" Its new ad, narrated by Michael Jordan:

Today is a very special moment for all of us as we officially welcome David Beckham to the Bowers & Wilkins family. Music has always played an important part in David's life and he’s a genuinely committed fan of the brand, which is what makes this partnership so special - it’s built on authentic foundations. Both Bowers & Wilkins and David Beckham share a passionate commitment to performance, craftsmanship and style, and I can’t wait to bring our partnership to life over the coming months.

As we look forward to the 2024 Paris Summer Olympics and Paralympics, we are excited to announce Team Coca-Cola. Our global roster of established and emerging athletes from around the world is set to inspire and celebrate everyday greatness as part of the long standing partnership between The Coca-Cola Company the International Olympic Committee – IOC and the International Paralympic Committee This is only the beginning of our journey as we get ready for an exciting summer ahead. #paris24 #olympics #paralympics

Who is Victor Wembanyama's agent? A previous article from june 2023 about Victor Wembanyama's agent Bouna N'Diaye. Both have an African connection as the longtime NBA agent is from Senegal and Wembanyama's father, Felix, is Congolese. N'Diaye also represents other french NBA players such as: ▪️Rudy Gobert ▪️Evan Fournier ▪️Nicolas Batum ▪️Frank Ntilikina Funny to witness how Wembanyama exceeded all the expectations described in this article. Many see him as the next "Face of the NBA". This story examplifies a successful partnership between two talented actors from the African diaspora at the pinnacle of their respective fields. Inspiring. #africa #africandiaspora #sportsbusiness #sportsbiz #nba #entrepreneurship #business

Toto Wolff has officially reached billionaire status. He owns 33% of the Mercedes Formula 1 team and acquired the equity stake at a significant discount. The team now has over 1,000 employees and brings in $450 million in annual revenue. Here's the fascinating story 👇 First, some context is important. Mercedes-Benz has a long history in motorsports. They competed in Grand Prix racing since the early 1900s and even won two Formula 1 World Drivers Championships in 1954 and 1955. But then they suddenly shut down the division. Mercedes withdrew from motorsports entirely after an accident at the 1955 Le Mans 24-Hour Race. Their car was launched into the air and flew off the track, killing 83 spectators, including their driver, and injuring 200 more. It's the worst accident in motor racing history. But Mercedes returned to F1 more than 40 years later, supplying engines to teams like Sauber, McLaren, and Brawn GP. This went on throughout the 1990s and early 2000s. And with F1 becoming increasingly popular, Mercedes officially reentered the sport in 2010. Mercedes purchased the Brawn GP Formula 1 team for $175 million. But things didn't go as planned. Mercedes didn't win a single race over the next three years and finished 5th in the 2012 standings. This is where Toto Wolff comes in. Toto Wolff was a former racing driver who became a successful venture capital investor. He acquired a 16% stake in the Williams F1 team and joined its Board of Directors. And everyone took notice after Williams won the 2012 Spanish Grand Prix, including Mercedes. Mercedes asked Toto Wolff to run their F1 team, but Toto declined because of his equity stake in Williams. So Mercedes sweetened the deal, offering him an unlimited budget and a 30% stake in the team at an "attractive valuation" of ~$30 million. Toto accepted, and the rest is history. F1's regulations changed in 2014, and Mercedes built a better power unit than the other teams. This kickstarted a decade of dominance. • 8 team championships • 7 driver championships But more importantly, it translated to financial success. The Mercedes F1 team has added 650 employees since 2013, and the team's annual revenue has more than doubled. Headcount 2013: 650 2022: 1,300 Revenue 2013: $196 million 2022: $450 million And it's not just Mercedes killing it — F1 is, too. Liberty Media purchased F1 for $8 billion in 2016, and the sport has exploded in popularity since. U.S. Viewership 2017: 538k 2022: 1.2 million F1 Market Cap 2016: $8 billion 2023: $16 billion This success has had a direct impact on team valuations. The Mercedes F1 team is now worth $2.7 billion — up from $170 million — and Toto Wolff owns 33% of the team. That means his $30 million equity stake is now worth $900 million — and that's without counting his $20M+ annual salary and other investments. Now that's incredible. P.S. Follow me (Joe Pompliano) for more sports business content! #sports #sportsbiz #linkedinsports