Employer Brand Labs

More impactful because there's no fluff.

Why does strategy matter? Because you and your team are exhausted, and it feels like you're falling behind. So learn how to build your own strategy from scratch. It's free! https://lnkd.in/gjZY_XQt #EmployerBranding #TalentAcquisition #Strategy #BusinessStrategy

You don't have the hiring problem you think you have. #Recruiting #Hiring #TalentAcquisition #Recruitment #EmployerBranding

🚨 COOs & CFOs: You Can’t Afford to Overlook Employer Branding 🚨 Too often, employer branding is seen as just a function of Talent Acquisition or Marketing—something designed to attract more job applications. But 👏 it 👏 does 👏 so 👏 much 👏 more. Employer branding is a strategic tool for leadership that drives agility, levels up talent, and saves money. Here’s why you should care: 1️⃣ Attract Game-Changing Talent: Top talent doesn’t browse job boards—they have options. A strong employer brand shows them why your company is the right fit, helping you attract those who will thrive in your culture and make a real impact. Without it? They’ll go elsewhere. 2️⃣ Build Skills for the Future: The best people are always evolving. They’re not just looking for a job—they’re looking to innovate and grow with your company. A strong brand attracts these forward-thinkers, ensuring you’re always ahead with cutting-edge skills. 3️⃣ Predictability: When hiring is unpredictable, it disrupts your entire operation. A strong employer brand creates a steady pipeline of quality talent, reducing time-to-hire and giving you control over critical hiring processes. 4️⃣ Lower Costs: Weak branding means you’re paying more—through higher recruitment costs and lower offer acceptance rates. Strong branding builds emotional connections with candidates, improving offer acceptance and slashing hiring costs. If you’re not taking employer branding seriously, you’re missing out on strategic advantages that directly impact your bottom line. Let’s stop seeing it as just another marketing tool and start leveraging it for true growth. #EmployerBranding #Leadership #CFO #COO #TalentStrategy #BusinessGrowth

It isn't a paradox. Strip away all the puffery and theater, get down to the core of what employer branding can do for your company, and you'll see that you really can get a strong employer brand that's effective, fast and affordable. Want to see what that looks like at your company? Let's talk! #EmployerBranding #Recruitment #TalentAcquisition #TalentStrategy

Recruiters, Talent Acquisition leaders and employer branders: Small (free!) changes to your LinkedIn will yield major results. More reach, more engagement, and more of the candidates you really want. Let me show you how! https://lnkd.in/gCX8zJa3 #Recruitment #TalentAcquisition #EmployerBranding #Hiring

Budget season for #TalentAcquisition is here. So what's your plan on doing "more with less" in 2025? What if there was a way to make every recruiter and every recruiting tool more effective and useful? A way to build talent pipelines without buying a new CRM? A way to make each ad more effective (so you don't have to spend as much)? A way to connect the dots between your social content and your hiring managers to build a killer (free!) advocacy strategy? A way to increase talent quality while lowering time to fill? And what if that solution cost about as much as a single LI recruiter seat? It isn't magic. It isn't pixie dust. Its employer brand-driven strategy to attract more of the people you really want to hire. And if you're a company of 200-2,000 employees, it os well within your grasp. Ping me and we can talk about how you're going to crush 2025 hiring (and look like a rock star to leadership) without breaking the bank. #Recruiting #Hiring #Recruitment

What if... and I mean this sincerely... we DIDN'T compete for talent? It's not as crazy as it sounds. In fact, it's kinda the core of all smart business strategy: focus on the thing only YOU can offer and you'll have a monopoly. No one will be able to compete with you. Just listen to strategy author and practitioner Alex M H Smith talk about how one company pursued that ideas to great success. #TalentStrategy #Recruiting #EmployerBranding #TalentAttraction

Your recruiting isn't strategic. Not even a little. And I can prove it. Strategy. It’s how you use what you have to win. And when everyone has the same stuff, you can’t be strategic. You just have to out-work or out-spend to win. In 99.999% of companies, recruiting will talk a good game about being strategic or its talent strategy. But then… Their job posts look exactly the same as everyone else’s. Their career sites all say the same things. They never change the default messaging on their ATS. Social posts start with the Canva template. They build the same candidate experience as everyone else. They post the same sunshine garbage on Instagram and Tik Tok. They all have the same “Why work at [company]?” video. When stuck, they ask, “What does Google/Facebook/OpenAI do?” When in doubt, they post “we’re great” in one of the usual ways. And of course, the “we’re hiring” post. This isn’t strategic. Not even a little. At best, this is recruit-by-numbers. And there’s nothing strategic about it. And until you get serious about leveraging your difference, you can’t be strategic. Your only option is to out-work and out-spend other companies for talent. Luckily, knowing how you are different and embedding into everything you do DOESN’T HAVE TO COST YOU A CENT. So what’s your plan?

To celebrate two years of Employer Brand Labs, I'm putting on a free course: LinkedIn for Employer Brand Excellence You'll learn my tricks for making LinkedIn the core driver of employer brand success. Aug 27th, at noon Eastern Register here: https://lnkd.in/gGQcYChp Do me a favor. Since LI tends to not share posts with links, can you comment that you'll be attending? I appreciate it!