Effie Worldwide

On the latest episode of Fergus O'Carroll's On Strategy Showcase, #effies winners Erik Petersen and Jared Gruner discuss why celebrating ‘the true rockstars of business’ was so effective, bolstering Workday’s brand consideration by +65% and earning them 4 US Effie Awards earlier this year. It’s a great listen! Check it out here: https://lnkd.in/eSw3tqWY Ogilvy Xerophyte

Congratulations to the 2024 Global Multi-Region #effies finalists! 👏 See the nine cases moving forward in this year’s competition here: https://lnkd.in/efUhYnJR

Sergio Torrellio, Marketing Manager at BCP Banco de Crédito de Bolivia S.A. and Effie Awards Bolivia judge, shares his top tip for fostering effective client-agency relationships. For more insights #InOneSentence, visit effie.org/insights

Key finding 💡: 75% of Americans believe businesses have a responsibility to contribute to society, they also crave reassurance and positivity. Ipsos North America and #effieUS have released "Beyond Purpose: Inspiring Action Through Citizenship-First Marketing," a new report in the US ‘Dynamic Effectiveness’ series, highlighting the significant shift in consumer behavior with the rise of "Citizen Consumer" and the unique marketing opportunity it presents: using citizenship-driven marketing to foster positive change. Want to learn more about how brands can inspire optimism, drive meaningful action, and implement more effective marketing strategies? Access the full report here: https://lnkd.in/g26XdcUm Shelley Yang Claudia Oberlin Juliet Haygarth

Thank you to Kate Wadia, Paul Richardson-Owen, Eric Weisberg, Allison Lambroza, Andrea Isbester, Jerome Joel Josy, Martyn Clarkson, Robin Fitzgerald, Sarah Ivey, Camila Rocca, and Ariana Stolarz for closing out our final 2024 Global Grand #effies judging on an incredibly high note today in NYC. We are grateful for all of the time and expertise given by this year’s juries to determine the Best of the Best!

You know it’s a great day when you’re joined by Johan Radojewski, Shobha Sairam, Steve Gorski, Will Sandwick, David Horowitz, Gati Desai Curtis, Jill Mastroianni, and Nicolas Chidiac for Global Best of the Best Grand #effies judging in NYC. Thank you for spending the day with us and bringing your unique perspectives and expertise to the jury 👏

Arné Rust, Innovation Director at AB InBev & Effie Awards South Africa judge, offers his top tip for fostering effective agency-client relationships. For more insights #InOneSentence, visit effie.org/insights

Delighted to be joined by Jon Pearce, Kieran Miles, Shayne Millington, Chris Miller, Laura Jones, and Neil Barrie for Global Best of the Best Grand #effies judging in NYC. Thank you all for the thoughtful and productive discussion, and an inspiring day reviewing #ideasthatwork 👏

Maira Patricia Cano Salinas, Category Manager at Unilever & 2024 Effie Awards Bolivia judge, shares her thoughts on the biggest barrier to achieving marketing effectiveness #InOneSentence. Read the rest of her interview: https://bit.ly/3Y144TK

On this week’s episode of Fergus O'Carroll's On Strategy Showcase, Tom Claridge, from Unilever's U-Studio, shares how Pot Noodle took an honest approach in their social media-led “Lost the Pot” campaign that turned negative chatter into a successful re-launch - and earned them a Gold Effie (Effie UK). Listen to the episode here: https://bit.ly/4f5kn8R