"I think of the last 30 to 60 days of an election like Black Friday or Cyber Monday." From efficiently managing budget and reach to adopting addressable, there are universal takeaways all advertisers can learn from the current political advertising landscape. Chris Vail, Effectv's VP of Political Sales, shared the stage with leaders from Axios, Direct Persuasion, Media Fortitude Partners, and National Media Research, Planning & Placement for a dynamic Advertising Week panel exploring this topic. Learn more about how we help political advertisers create winning campaigns: https://comca.st/4eZfJJI #AWNewYork24 #politicaladvertising #tvadvertising #connectedtv #addressable
Effectv
Advertising Services
New York, NY 32,189 followers
Effectv, a Comcast company, helps advertisers use the best of digital with the power of TV to grow their business.
About us
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com.
- Website
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http://www.effectv.com
External link for Effectv
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Founded
- 2003
- Specialties
- advertising, marketing, cable tv advertising, online advertising, cross-platform advertising, multiscreen advertising, local advertising, sports advertising, digital advertising, small business advertising, automotive advertising, political advertising, OTT, CTV, advanced advertising, New TV Ecosystem, and regional advertising
Locations
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Primary
New York, NY 10036, US
Employees at Effectv
Updates
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There are projected to be 36.2 million eligible Hispanic voters for the November 2024 election cycle – a 153% increase since 2000. Make sure you're reaching all the voters that count with these essential trends and viewership habits: https://comca.st/4eFcM1c
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"Really smart CTV planning is CTV planning that happens holistically with linear." Pooja Midha, EVP and General Manager of Effectv joined leaders from deben, Horizon Media, and Innovid at #CIMMSummit2024 to explore why the planning and buying playbook for CTV is different than traditional TV. #tvadvertising #advertising #connectedtv
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"At Effectv, we have incredible relationships with our clients. As someone working in sales, the best feeling is when you help your clients realize their goals. Partnering with them to be successful and seeing them come back year after year -- it's the best feeling." -Matthew Lopez, Local Sales Manager, Market Retail Explore Sales opportunities to build fulfilling relationships with clients and help them realize the power of TV advertising: https://comca.st/4dsO6Y8
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Political ad spending is set to grow nearly 30% from the 2020 election, marking a major shift in how advertisers navigate the evolving landscape. Join Chris Vail, VP of Political Sales for Effectv, Carolyn Xu, Adam Wise, Daria Grastara, and Kerry Flynn at #AWNEWYORK24 as they explore how political campaigns are leveraging addressable, multiscreen, and programmatic strategies—and what advertisers across all industries can learn from it. Learn more: https://comca.st/3ZQR6L0
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The shift to streaming is creating more opportunities for advertisers to incorporate sports into their buys and reach viewers watching the content they love. Our latest report examines how sports fans engage with this premium content and offers key considerations for advertisers looking to incorporate sports into their multiscreen TV strategy. Here's a peek at what's inside: • 85% of fans prefer watching live sports on TV rather than in-person • Fans spend an average of 3.2 hours a week watching sports • 46% of fans signed up for a streaming service to watch a specific sport or event Read the full report: https://comca.st/3N98vqw
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🌟 We're thrilled to announce that Effectv's El Dorado Campaign is a finalist in the category of Best Multichannel Strategy for #TheWires24! Cheers to our talented team members behind the campaign, and to our fellow finalists. Read how our partnership with El Dorado Furniture resulted in a 15% increase in web traffic and thousands of attributable conversions: https://comca.st/3zSj6D7
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Think audiences are maxed out on streaming? You may be surprised to learn that actual viewership data tells a very different story. In this article, Kelly Perone, SVP of Technology and Product Strategy at Effectv, separates fact from fiction by exploring five of the most common #streamingTV myths: https://comca.st/3TM86hq
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"As a young professional, I came to Effectv and the advertising industry with limited prior experience. My leaders and team have been more than willing to help me grow and continue learning. They work to identify my strengths and push me to dive deeper and learn from my mistakes. I’m excited to continue to grow my career with Effectv!" - Kara Francis, High Value Programming Specialist Explore opportunities to grow your career and learn from inspiring leaders in the TV advertising space: https://comca.st/3TM0XxB
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Introducing the next phase of our biannual benchmarking: the Multiscreen TV Advertising Report! Based on data from 35,000+ multiscreen campaigns and impressions across more than 29M+ households, here's a peek at what's inside: 🎯Addressable advertising insights 👀 How and where viewers are watching 📈 Updated streaming allocation recommendation Check out the full report: https://lnkd.in/eYSr8cwG