Edelman

Introducing the Edelman 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust, a first-of-its-kind evaluation guide to help marketing and communication pros cut through the noise and identify the most enterprise-ready and trusted generative AI tools for their teams. 🦾 The report focuses on six universal use cases across three categories: - Major LLMs - Creative and Design - Analytics and Social Listening Want to learn more? Download the report here: https://edl.mn/3XP4Owk

We are thrilled to have five campaigns shortlisted at The Drum Awards this year! Explore more of our work here: https://edl.mn/4evTrPV

Next week, we are proud to host the session "A Presidential Campaign is Taking More Risks Thank Your Brand" at Advertising Week New York. On Wednesday, October 9, head to the Insights Stage at 12:30 p.m. ET to hear from brooks miller, EVP, Influencer Marketing at Edelman, Jeremy S. Thompson, SVP at Edelman Global Advisory, Gabriel Gomez, Director of Social Strategy and Community Engagement at MCoBeauty, and Kahlil Greene, Gen Z Historian as they sit down to answer the most asked questions about the political marketing landscape. Learn more about the panel here: https://edl.mn/4gTOyBU

This week we hosted our Annual Culture Awards, recognizing the achievements of people from across the firm who embody the spirit and values that make us uniquely Edelman. Please join us in congratulating the individuals and teams who won Culture Awards this year! The awards are: 💙 The Freedom to be Constantly Curious: Recognizes an employee whose commitment to continuous improvement, diversity of thought and creativity has led to growth for a client or Edelman. 💙 The Courage to do the Right Thing: Recognizes an employee who has exhibited integrity and strong leadership promoting a positive and fair work environment for themselves, their colleagues, the clients, and/or their community. 💙 The Commitment to Positively Impact Society: Recognizes an employee who upholds the highest level of standards for the communities in which they live and work, and performs their work with a sense of tolerance, fairness and equality. 💙 The Relentless Pursuit of Excellence: Recognizes an employee who exemplifies excellence in the way they service clients, respect ideas that promote equity and fairness, and/or support their colleagues. 💙 The Charles E. Fremes IQ Heroes: Recognizes employees who have created new processes, products, and offerings that have measurably improved the overall quality of our work and strengthened our client relationships. 💙 The Dario Iannucci La Dolce Vita Award: Recognizes employees who exemplify Dario’s spirit of partnership and care and exhibit integrity and strong leadership promoting a positive, fair, and equitable work environment. 💙 The Ruth Edelman Citizenship Award: Recognizes the citizenship project (pro bono or internal sustainability) that best demonstrates Edelman’s commitment to positively impact society.

Delighted to share that we took home 4 awards at the Jay Chiat Awards this week: Lululemon #DupeSwap 🥇 Gold in Experiential Strategy: Recognizes extraordinary marketing strategy that fuels compelling brand experiences, whether physical, virtual or hybrid. 🥈 Silver in Brand Pivot Strategy: Recognizes the strategic insights from brands that found extraordinary ways to support customers and the public at large, and/or repositioned a legacy brand or product in fresh, contemporary, and relevant ways in the face of disruptive change in the economy, category or product. ASHA Let's Tok About Sex 🥇 Gold in Healthcare Strategy: Recognizes insights that informed the CX/engagement strategy of a healthcare service, product or Rx drug brand. Inclusive of big ideas and innovative use of technology or media that connects customers to brands in relevant and transformative ways. Identify whether HCP or Consumer. Ajinomoto #CancelPizza 🥈 Silver in Connection Strategy: Recognizes strategic thinking that directly led to smart and innovative use of media that connects consumers to brands in relevant and transformative ways. Learn more about our work: https://edl.mn/3zIYoWl

Excited to share that Noel Christopher, EVP of Trust Product Management, is speaking today at Observe Summit 2024! Noel will share insights from Edelman's 2024 AI Landscape Report, exploring how AI is transforming marcom with advanced audience intelligence and enterprise-ready solutions. Learn more and download the report here: https://edl.mn/47OwLI1

In case you missed it: We hosted ABC News anchor George Stephanopoulos on The TrustMakers. He recently released a book called "The Situation Room" about how U.S. presidents have handled various crises. Watch as George and our CEO Richard Edelman discuss the responsibility of news organizations and businesses in combatting misinformation. Listen here: https://edl.mn/4esmXps

Last week, Jeremy S. Thompson, SVP, Corporate Affairs, Edelman Global Advisory, shared key insights from the 2024 Trust Barometer Special Report on Brands and Politics during his presentation at Brandweek 2024. Three key takeaways: 💡 Navigating election season is like surviving a horror movie—you need the right tools to make it to the end. 💡 Your ultimate survival tool? Understanding your permission space. This means identifying where your brand values intersect with both internal and external stakeholders. 💡 Don’t forget to factor in the political and cultural context of the landscape you're operating in. Ignoring it could lead to a classic case of contextual naiveté. 💡 And just like in every horror movie, the scary monster always returns for the sequel. Regularly revisit this exercise to ensure you're prepared for whatever comes next—election season or beyond. Download the full report: https://edl.mn/3Br4CdT

Today, we celebrate our 72nd Founder's Day. Our CEO, Richard Edelman, reflects on the legacy of his parents, Dan and Ruth, whose partnership built the foundation of Edelman. From pioneering the media tour to expanding globally, Dan's vision and Ruth's keen judgment have shaped the firm’s innovative approach to communications. As we look forward to the next 72 years, Richard says, “We maintain the tradition of excellence in creativity and performance to ensure Edelman remains a force for good in business and society.” Read the full piece here: https://edl.mn/3ZOk3qS

We are excited to share that Adaluz Julia Veloz (Julie Veloz) 🇩🇴 is joining Edelman as Global EVP, Learning and Development! In her new role, Julie will partner with our leaders and teams around the globe to drive transformative initiatives and feed into a culture of continuous and professional development. Please join us in welcoming Julie to our team!