ECRM

The 'autopilot' shopper. You know who they are: those consumers who come into the store, go right to the product they are looking for, paying no mind to anything else on the shelves. While they are great for sales of that one particular item, they are not great for discovering other new innovations on your shelves or online, unless you take steps to "snap" them out of their autopilot mode. In this interview with ECRM's Joseph Tarnowski, NielsenIQ's Yvonne Buisson shares some insights on the autopilot shopper, and how retailers and brands can grab their attention as they make their way through the aisle or website. This was one of the topics from Yvone's presentation at ECRM's Cough, Cold, Preventative & Allergy Session in Chicago. We'll be sharing more videos covering topics from the presentation soon, so stay tuned! #shopperinsghts #consumerinsights #cpg #retail #ecommerce #ecrmrangeme

A big congratulations to Day Out Snacks and Vesucre on landing deals to supply ShopRite stores from the Wakefern Food Corp. Total Store Local Supplier Summit! ECRM & RangeMe were thrilled to work with the Wakefern team to gather submissions and host the buyer pitches! #food #cpg #retail #ecrmrangeme

While everyone is speculating on what will happen with TikTok next week, one thing is certain -- the social media giant's TikTok Shop platform has changed the way consumers find and purchase beauty products. In this interview, NielsenIQ's Anna Mayo and ECRM's Joseph Tarnowski discuss TikTok Shop's meteoric rise in the beauty category, what drove it, and how other social media platforms are following suit with social commerce options of their own. This was one of the topics discussed during Anna's presentation at ECRM's Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session taking place in Chicago. Stay tuned for additional videos in which Anna and Joe touch on the topics of how theft protection devices are impacting beauty sales in the store, as well as the state of ecommerce in the beauty category! #beauty #tiktok #socialmedia #cpg #retail #ecrmrangeme Alessandra Andrade Balerini Meg Major

Had an amazing time on the ECRM buyer store tours around Chicago's best beauty retail spots! 💄✨ Let’s just say my wallet might need a little recovery after all the irresistible finds! 😂 But honestly, it was totally worth it. From high-end skincare to the latest makeup drops, every stop was a highlight. Can't wait for the next one—count me in! 🙌 Swipe through to see some behind-the-scenes shots from the tour! 📸 #BeautyTour #ChicagoBeauty #ecrm Katie Davies

Ready! Set! Gooooooo! The ECRM Health & Beauty team is all set for two amazing Sessions here in Chicago: Everyday and Holiday Cosmetics, Skin, Fragrance & Bath, and Cough, Cold, Preventative & Allergy. Today we have our retailer store tour led by ECRM's Kelli K., followed by a presentation from NielsenIQ's Anna Mayo, and then our roundtables during which buyers and sellers will be able to discuss topics such as the intersection of beauty and wellness, leveraging social media, and more! In addition, we have the Buyers' Choice Awards for both sessions, the winners of which will be featured in Drug Store News! And of course, we'll have dozens of buyers from the largest retail chains hearing pitches from emerging brands with some innovative new products! Many of these brands are RangeMe subscribers pitching to buyers in person for the first time, so lots of product discovery opportunities for the participating retailers. It's going to be AWESOME! #beauty #cosmetics, #skincare #fragrance #bath #cpg #retail #ecrmrangeme

Congrats to the Vesucre on landing a deal with Wakefern Food Corp. from the retailer's Local Supplier Summit! ECRM and RangeMe love working with Wakefern each year to help their buyers discover such amazing brands! Sarah Davidson Wayne Bennett Tyler B.

"The Ozempic Revolution," by Alexandra Sowa, MD, MA, is a MUST-READ for any retailer or brand looking to effectively guide GLP-1 users through their shopping journey at retail. While it's written for users of the weight loss drugs, both retailers and brands will benefit from its insights into the nutrition and supplementation needs GLP-1 users experience as they go through the various phases of using the medication: from preparation, through titration and ultimately the maintenance phase. In this interview with ECRM's Joseph Tarnowski, Dr, Sowa shares insights on what retailers and brands need to know, and how to effectively engage GLP-1 users via product development, assortments, merchandising and communications. Dr, Sowa, who is also the Founder & CEO of SoWell, will be at ECRM's GLP-1, Weight Management, Nutrition & Vitamin Session in Chicago this coming February. You can find a link to this Session -- as well as to the book -- in the comments! #glp1 #weightmanagement #obesity #wellness #health #pharmacy #retail #vitamins #supplements #ecrmrangeme Sarah Davidson Wayne Bennett Craig C. Judy A.

Congratulations to ECRM SVP of Retail Wayne Bennett on being named one of RETHINK Retail's Top Retail Experts for 2025! This is his second year of receiving this well-deserved recognition. #retail #cpg #ecrmrangeme

ECRM & RangeMe's Joseph Tarnowski will be a featured guest on two on-demand episodes of “Dawn-Nicole” McIlwain's YouTube series, Talk$ on Demand, during which they will discuss how emerging brands can gain more exposure among the retail buyer community, and how to effectively tell their brand story. The Jan 22 episode is titled: How to Gain Brand Exposure as an Emerging Brand in a Retail Environment, and will cover topics including: - How to stand out on retail shelves - The importance of having a strong online presence - Data and metrics retailers look for - The importance of in-person engagement - How RangeMe can help women-owned businesses engage with retail buyers - and much more! The Jan 29 episode, Brand Storytelling for Women-Owned Businesses, will cover topic including: - Communicating your unique story - Components of a brand story - Creatively incorporating customer testimonials into your brand story - The importance of visual storytelling - and lots more! Click here to see the full lineup of Talk$ on Demand: https://lnkd.in/g-pTfjKq Dawn is Founder & CEO of Queen City Women in Business, which is a membership-based B2B marketplace and AI-infused supplier sourcing & development platform that connects women-owned small business suppliers with corporate and government buyers.

Last year ECRM hosted 70K in-person meetings across its 80 category-specific Sessions. But we also provided a massive platform for networking, learning, building relationships and having fun! Educational sessions, roundtables, golf tournaments, bowling, cornhole, pet-cuddling and even Haka and Hulu dancing were among the activities set at beautiful hotels and resorts. In this video, you'll see many of these moments captured with the beautiful photography of Larry Shore, who helps out as a part time CSR at Sessions when he's not shooting weddings and events! One thing's for sure: 2024 was a year of making connections that matter for the 7,000 buyers and brands who participated in our Sessions throughout the year. And there will be even more of it in 2025! Click the link in the comments to see our Session lineup for this year. #networking #cpg #retail #foodservice #sales #entrepreneurship #founder #ecrmrangeme