🌴 Las Vegas, here we come! Our team is gearing up for the Groceryshop event from October 7-9 in Las Vegas! Join Travis Lusk, George L., and Ashley Van Es for insightful discussions on the latest retail trends and insights at the global event for grocery & CPG innovation. Will you be there too? We’d love to connect. Learn more about #Groceryshop2024 here: https://groceryshop.com/ See you there! Paul Williamson Lisa Niemeyer Bouke de Vries Les Hostetler Patricia McGregor John Coby Cody Tunney Margaret Lewis Michele Krumper Harrison Michael Solomon Dawn Peterson Cara Eskin David Abramo Peter Hanford
Ebiquity North America
Advertising Services
New York, NY 1,717 followers
Ebiquity is the world leader in media investment analysis
About us
Ebiquity is the world leader in media investment analysis. We deliver data-driven solutions that create value and eliminate waste, enabling brand owners to increase returns from their media investments and improve business outcomes. Our independent fact-based advice is delivered through four service lines: • Media Management • Media Performance • Marketing Effectiveness • Contract Compliance We stand out because we do things differently: Independent advice We can provide independent advice and solutions because we have no commercial interest in any part of the media supply chain. Unparalleled data expertise We analyse c.$100bn of media spend and contract value from 110 countries annually, including trillions of digital impressions. Innovating for the future Solutions for the challenges of today and tomorrow, including CO2 emissions, disinformation, diversity, and rapidly emerging channels. Global reach and expertise We cover 80% of the global advertising market, providing us with the most comprehensive, independent view of the world’s media investment. More than 70 of the world’s top 100 advertisers today chose Ebiquity as their trusted independent media advisor. Our commitment is to create an inclusive environment that welcomes individuals from all backgrounds, ensuring equal opportunities for everyone, regardless of race, religion, gender, gender reassignment, sexual orientation, marital status, pregnancy, disability, or age.
- Website
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http://www.ebiquity.com
External link for Ebiquity North America
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- Advertising Intelligence, Marketing ROI & Effectiveness, Multi-Channel Analytics, Media Auditing & Benchmarking, Pitch Management, Contracting & Compliance, Media Measurement, Strategic Media Consultancy, and Digital Performance Measurement
Locations
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Primary
110 William St.
#2401
New York, NY 10038, US
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702 Spirit 40 Park
St. Louis, Missouri 63005, US
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1 University Ave
3rd Floor
Toronto, Ontario M5J 2P1, CA
Employees at Ebiquity North America
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Andre Marciano
Transformational Marketing & Media Executive | Agency & Client-side Leadership | Integrated Media Strategy | Digital/Social Marketing | Change…
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Danay Escanaverino
🔵Growth Marketing Leader | Connecting Brands w/ Diverse Consumers | Fanatical About Data | Speaker ⭐
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Mike Healy
Finance, operations, & strategy leader | WWE | Warner Media | NBCUniversal | Time, Inc
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Cara Eskin
Updates
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Ebiquity North America reposted this
🔵 New PMax Updates focus on #AI and better reporting Les Hostetler highlights how Google’s Performance Max (#PMax) is evolving in response to #advertiser concerns. Recent updates introduce powerful tools like account-level negative keywords, campaign-level brand exclusions, and enhanced AI-driven asset creation. These changes give advertisers better control and smarter targeting. 👉 Learn more about these enhancements on Ebiquity Transmit: https://lnkd.in/eSMNt4Uj Bouke de Vries Travis Lusk Lisa Niemeyer Paul Williamson Lars Noordewier Peter Hanford Nick Pugh Michelle Morgado Mark Gay Nick Waters Leela Nair Christine Kalkar Jide Sobo
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Ebiquity North America reposted this
The World Federation of Advertisers (WFA) is suspending operations of its Global Alliance for Responsible Media (GARM) initiative, launched in 2019 to protect brands from harmful content. This comes just days after Elon Musk's X filed a federal lawsuit, accusing GARM and its members of anti-competitive practices and organising an ad boycott. Our Ruben Schreurs called X’s lawsuit against the WFA an example of “weaponised litigation” that “simply serves as a vehicle to stifle those voices and cripple the organisations” that are trying to make the web safer, particularly for children, in a conversation with CNBC. Read the full piece: https://lnkd.in/eKM2ZxcZ Nick Waters Nick Pugh Lars Noordewier Paul Williamson Christine Kalkar Leela Nair Mark Gay Peter Hanford Bouke de Vries Debbie Morrison Michelle Morgado Travis Lusk Lisa Niemeyer
Advertising group suspends brand safety unit after Elon Musk's antitrust lawsuit
cnbc.com
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Ebiquity North America reposted this
X (formerly #Twitter) has filed a federal antitrust lawsuit against the Global Alliance for Responsible Media (GARM) and its members, including CVS Health, Mars, Orsted, and Unilever. The lawsuit alleges that GARM abused its influence to unfairly discriminate against X, leading to an #advertiser boycott. Our Ruben Schreurs told The New York Times - “To the extent that Elon hadn’t already burned all bridges and ties with the entire advertising community, I don’t see how this will get any advertisers to come back to X” To learn more, click here: https://lnkd.in/d6cK-tuH Nick Waters Nick Pugh Ruben Schreurs Christine Kalkar Paul Williamson Mark Gay Peter Hanford Bouke de Vries Francesca Leronni Jide Sobo Lisa Niemeyer Federica Bowman
X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott
https://www.nytimes.com
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Ebiquity North America reposted this
Is Google's plan feasible? Yesterday, Google surprised the ad industry by announcing it won't eliminate third-party #cookies in #Chrome. Instead, they'll introduce a new feature for users to control their #cookiesettings across their browsing experience. But details are still scarce. Our Ruben Schreurs is sceptical about whether this plan can work. Learn more here: https://bit.ly/46iH7PF Lars Noordewier Mark Gay Nick Pugh Nick Waters Susanne Elias Michelle Morgado Jide Sobo Bouke de Vries Peter Hanford Travis Lusk Paul Williamson
Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical.
https://ebiquity.com
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Ebiquity North America reposted this
We're thrilled to have assisted Volkswagen Group in its global media pitch and would like to congratulate Omnicom Media Group for securing a three-year contract from 2025 to 2027. Our Mark Gay said: “The dedication and efforts demonstrated by all agencies during the pitch process were remarkable, and we extend our congratulations to OMG on their appointment.” Learn more here: https://bit.ly/3Y255wg Nick Waters Nick Pugh Lars Noordewier Leela Nair Paul Williamson Ruben Schreurs Federica Bowman Susanne Elias Michelle Morgado Peter Hanford Bouke de Vries Faiza Hussain Maya Arber Paul Burgon Debbie Morrison Olga De Giovanni
Volkswagen Group confirms media agency deal details
campaignlive.com
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Ebiquity North America reposted this
Our teams are excited for day 3 of networking and insight-sharing at Global Marketer Week in Toronto! Join us as we delve into discussions on #responsible, #sustainable, and #effective #advertising with global industry leaders. Connect with Patricia McGregor, Peter Hanford, Paul Williamson, Ardit Bejko, and Michael Bolt on-site! https://bit.ly/49UIZhz #GMW24 Association of Canadian Advertisers (ACA) FirmDecisions Ebiquity North America Debbie Morrison Olga de Giovanni Ruben Schreurs Nick Waters Nick Pugh Leela Nair Lars Noordewier Susanne Elias Federica Bowman Mark Gay
🔴 “Our purpose is #BetterMarketing: more responsible, more sustainable and more effective #advertising." We are happy to welcome more than 700 #WFA members, delegates and partners this morning to the WFA Global Marrketer Conference 2024 here in #Toronto. Today top global marketers Marcel Marcondes, Solitaire Townsend, Jonathan Adashek, Allyson Witherspoon, Dr. Marcus Collins, Asmita Dubey, Jane Wakely, Jenny Rooney, David Wheldon OBE, Raja Rajamannar and Stephan Pretorius will take to the conference stage to talk about how to build better brands. Welcome! DoubleVerify Adfidence Adform APS Group Circus Street Croud DoubleVerify Ebiquity plc Google Intuitive AI Kepler Local Planet Meta RTL AdAlliance STARS (Ltd.) TikTok XR Extreme Reach Zefr Stephan Loerke Association of Canadian Advertisers (ACA) #GlobalMarketing #GMW24
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Day 2 of Global Marketer Week kicks off! Our team, Patricia McGregor, Peter Hanford, Paul Williamson, Michael Bolt and Ardit Bejko are looking forward to connecting with global leaders to drive conversations on driving better #GlobalMarketing. Connect with us here - https://bit.ly/49UIZhz #GMW24 Association of Canadian Advertisers (ACA) Ebiquity North America Debbie Morrison Olga de Giovanni Ruben Schreurs Nick Waters Nick Pugh Leela Nair Lars Noordewier Susanne Elias Federica Bowman Mark Gay
🔴 Day 2 of Global Marketer Week 2024, where we’re gladly welcoming WFA members to our CMO, Insight, Media, Policy and Sourcing forums to spend a productive day brainstorming, networking and working hard on driving better global marketing. Happy to see you all here in #Toronto. Association of Canadian Advertisers (ACA) #GMW24
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Ebiquity North America reposted this
🌍 Our Patricia McGregor, Peter Hanford, Paul Williamson, Ardit Bejko, and Michael Bolt are all set to attend WFA's Global Marketer Week in Toronto, starting tomorrow! Join us for four days of live sessions about #GlobalMarketing and invaluable networking. 🤝 Are you joining us? Don't miss out on the opportunity to connect with our teams on the ground! - https://bit.ly/49UIZhz #GMW24 FirmDecisions Ebiquity North America Debbie Morrison Olga de Giovanni Ruben Schreurs Nick Waters Nick Pugh Leela Nair Lars Noordewier Susanne Elias Federica Bowman Mark Gay
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Ebiquity North America reposted this
🌍 WFA Global Marketer Week 2024 starts next week and we can't wait to meet you in Toronto! Our Patricia McGregor, Peter Hanford, Michael Bolt, Paul Williamson, and Ardit Bejko, are attending and looking forward to connecting with you! 🤝 Reach out to us - let's catch up. See you there! https://bit.ly/49UIZhz #GMW24 Olga de Giovanni Debbie Morrison Ruben Schreurs Nick Pugh Nick Waters Mark Gay Susanne Elias Leela Nair Federica Bowman Lars Noordewier FirmDecisions Ebiquity North America
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