E.L.F. BEAUTY

We’re so humbled to announce that e.l.f. Beauty has won not one, but FOUR categories in this year’s 2024 Allure Beauty Awards! 🏆 A heartfelt thank you to the Allure Magazine team and our incredible e.l.f. fam for your support. These recognitions are a testament to our commitment to providing premium quality beauty at accessible prices for every eye, lip and face that empower you to express yourse.l.f. in a bold way! We're proud to highlight our recognized products: 🥇 BEST MATTIFYING PRIMER - e.l.f. Cosmetics Liquid Poreless Putty Primer 🥇 BEST BROW WAX - e.l.f. Cosmetics Brow Lift 🥇 BEST BODY STEALS - Naturium Bio Lipid Restoring Body Lotion 🥇BEST MAKEUP STEALS - e.l.f. Cosmetics Glow Reviver Lip Oil Join us in celebrating this achievement and stay tuned for more innovations! Together, we’re disrupting norms everywhere. 🚀 Check out our products and all of this year’s winners here: https://lnkd.in/gBzRunUk What’s your favorite product from our Allure-winning lineup? ✨

From the vibrant streets of Berlin to the cozy corners of Canada, e.l.f. is bringing premium beauty experiences to our communities around the world. We ❤️ showing up in unexpected ways and delighting our community! Berlin 🇩🇪 e.l.f. hosted three intimate and unforgettable moments for our community including a live performance from rising star Cloudy June, who lit up the stage with her top hits, an exclusive masterclass with our e.l.f. makeup artists, and a pop-up event where 300 beauty lovers experienced the e.l.f. magic firsthand. We are blasting off in Germany! 🚀 Netherlands 🇳🇱 In Eindhoven, 1,500 beauty enthusiasts visited our Stop ‘N’ Glow Beauty Bar each day of our latest activation! Influencers Kenzie and Siham Sanadd joined the action, snapping selfies with fans and giving makeup touch-ups to spread even more e.l.f. love. Next stop - Rotterdam! Canada 🍁 Who doesn’t love a swirl? 🍦 We tricked out a local ice cream truck to serve up Soft Glam and soft-serve! Attendees received our Soft Glam Satin Foundation and were expertly shade matched to their unique skin tone. Connecting communities and shaping culture is in our DNA. We’re here to make sure everyone feels the love and inclusivity that defines our e.l.f. ethos. Thank you for welcoming us with open arms. We can’t wait to keep popping up in even more cities across the globe, bringing beauty to every eye, lip and face. 💙

We are GLOWING and GROWING at e.l.f. Beauty 🌟 At e.l.f. - our community and culture are at the center of everything we do. We champion our High-Performance Teamwork (HPT) to create a powerful synergy that drives our success. 🚀    Our recent internal survey shows that 95% of e.l.f.z understand the pivotal role HPT plays in our achievements.     Some of you may be wondering ... what the e.l.f. is HPT?!    HPT means harnessing our combined energy to achieve excellence. It’s about swiftly adapting, transforming obstacles into opportunities, and maintaining the highest standards of performance.     Our approach is built on three essential pillars: Passionate Relationships, Healthy Conflict, and Mutual Accountability. These elements have fueled our continuous success, contributing to an impressive 22 consecutive quarters of growth.  Why is there no place like e.l.f.? The proof is in the pudding!  ✨90% believe their job allows them to utilize their strengths  ✨92% are inspired by the work they do  ✨91% find their work engaging  ✨88% feel encouraged to innovate/test and learn no matter the outcome    Our culture ensures that every voice is heard, every idea is valued and every achievement is celebrated. This collaborative environment allows us to deliver surprise and delight moments, pushing the boundaries of what’s e.l.f.ing possible.    It's more than just working together—it's about empowering one another and celebrating every milestone. Giving our e.l.f.z the power to fuel their own rocketship is what this is all about!     Are you a talented, bold disruptor who believes anything is possible? Visit our Career Page and apply to join the team today! https://lnkd.in/eYyVZP3H

Well People, our plant-powered, clean beauty brand, has accomplished a monumental milestone. Well People has been named the Most EWG Verified® Color Cosmetics Brand in the industry—with over 100 products earning the coveted EWG Verified® mark! 🎉 This isn’t just about a badge; it’s about a promise. A promise to you, to beauty lovers everywhere, that we’re leading the charge in clean, plant-powered innovation. What is EWG Verified®? 🤔 The Environmental Working Group (EWG) is a trusted organization that empowers consumers to make informed choices through breakthrough research. Its coveted EWG Verified® mark ensures that a product meets its strictest health and safety criteria. But we’re not stopping there! The brand's newest launch, the Supernatural Complexion Stick, is the first product to be EWG Verified® at launch—ushering in an exciting new chapter for Well People. This multi-tasking stick hydrates, balances, and evens skin tone while delivering a seamless, natural finish. Well People continues to talk the talk and walk the walk. The brand is unwavering in its mission to deliver high-performance products that make you feel confident about what’s in your beauty routine. 💚 Learn more about Well People’s EWG Verified® products here: https://lnkd.in/eT92zs9m 

“We learned how to be a music producer, how to be a movie producer, how to be an entertainment brand.” Who says we can’t be a makeup brand and an entertainment powerhouse at the same time?! Not Kory Marchisotto, that's for e.l.f.ing sure! 😉 We’re honored to be highlighted in the latest white paper from The Business of Fashion: Leveraging TikTok for Fashion & Beauty Brand Sales Success! 📈 In this insightful report, BoF explores how e.l.f. Beauty has harnessed the power of TikTok to connect with our community, drive engagement, and boost sales alongside industry bold disruptors like Coach, Loewe, and Marc Jacobs. At e.l.f., we believe in deep community connections. Kory emphasizes that makeup artists to C-suite executives “get directly and intimately involved with the community” through TikTok Lives, showcasing “our brand inside out.” These Lives attract thousands of viewers, and as Kory says, “Find me another C-suite of a billion-dollar brand that’s spending this kind of time with [their] community!”  Congrats to all the other rockstars mentioned in this article. We e.l.f.ing see you! 👀 A huge e.l.f.ing thank you to Sophie Soar and Robin Mellery-Pratt from BoF for recognizing our commitment to the e.l.f. fam! We’re excited to continue leading the way in TikTok innovation and can’t wait to see how others utilize these e.l.fing amazing insights. Check out the full white paper here: https://lnkd.in/exXkM7yw

Spread love, it’s the e.l.f. way ❤️ In support of our e.l.f. x Tinder collaboration, we created a surprise and delight moment for our community with everyone’s FAV UK media darling, Gemma Collins (G.C.)! We transformed the Westfield London shopping center with a 'Mirror Mirror’ pop-up activation, where the one-and-only G.C. spread the power of positivity and inclusivity to all the beautiful shoppers who visited. Gemma was there to help ‘Face the First Date’ in true G.C. fashion with self-expression and confidence! 🔥 Check out the hilarious bloopers and heartful moments from the event! A huge thank you to our community who joined us in celebrating beauty, confidence, and connection. Let’s keep the e.l.f.ing fun going - grab your kit before the collection sells out here: https://lnkd.in/ehrt5kNX

We had the privilege of cheering on a beloved member of our e.l.f. fam, Amanda Nguyen at her Rise Survivor Fashion Show during New York Fashion Week. The event was a powerful reminder of how fashion can be a catalyst for empowerment and healing. Amanda is an extraordinary activist dedicated to survivors of sexual violence and an inspiring astronaut who will make history as the first Vietnamese woman in space later this year. Her relentless advocacy and groundbreaking achievements are remarkable. 💫 Amanda, your work with Rise continues to inspire and uplift survivors through a transformative platform. Your dedication to using fashion and the platform of NYFW as a means of advocacy and support is nothing short of amazing! You are a shining example of a bold disruptor with a kind heart, and we are so grateful you joined us earlier this year at the Tribeca Festival to talk about turning adversity into strength. We are looking forward to sharing your story more widely in an upcoming episode of our ‘Show Your(s)e.l.f.’ series, which reflects our shared commitment to showcase extraordinary individuals who embody resilience and the belief that anything is e.l.f.ing possible. 🚀❤️ Check out Rise here: https://risenow.us

‘Divine Skintervention’ is here to flip the script on skincare shame!  🙏   Today, e.l.f. SKIN launched its most ambitious campaign to date. Positioned as the ultimate salvation for common skincare transgressions, e.l.f. SKIN offers a path to redemption for all skin types. 😇   Actress and comedian Megan Stalter brings surprise and delight entertainment as the “Sinfluencer,” tempting us all with those skincare slip-ups we’ve all been guilty of — from picking at that pimple to the dreaded fall-asleep-with-your-makeup-on moments!     According to a Statista study, Gen Z uses more skincare than any other generation, but e.l.f. surveys prove Gen Z is also guilty of committing more skin sins.    Our community is at the center of all we do and they inspire us every day. This campaign is based on our community’s real-life skin sins confessions, which motivated us to create a fun, relatable and empowering campaign.    e.l.f. SKIN delivers premium-quality skincare at accessible prices with its signature value proposition. The brand offers straightforward, uncomplicated skincare solutions and is committed to e.l.f. clean, cruelty-free and vegan formulas.     With this launch, we're taking over every corner of your screen—from YouTube to Netflix, and beyond.     Thank you to our friends at Day One Agency for helping us bring this campaign down from the heavens in true e.l.f.ing entertainment fashion.  🙌   Check out the hilarious campaign video below and dive into your own ‘Divine Skintervention’ and find your personalized skincare routine at: https://lnkd.in/gatuRxVj   Have you committed a skin sin lately? 😈

Hello, Headline: “Why e.l.f. Cosmetics Just Dropped an Album” 📰 Want to know more? “An album drop from e.l.f. might not have been on your 2024 bingo card, but last week the beauty brand joined the ranks of Charli XCX and Taylor Swift with a 16-song release of its own.” ADWEEK highlighted e.l.f.’s latest BOLD move in a story this week that delved into the giant leap of our entertainment arm with the announcement of `Get Ready With Music,’ a 16-track celebration of self-expression and creativity! 🎶 Through e.l.f. Made, we’re breaking boundaries like never before - blending beauty with music, gaming, and sports to create even deeper connections with our e.l.f.ing amazing community. ✨ “Our vision is to be a different kind of beauty company; saying we’re an entertainment company is being a different kind of beauty company” - Patrick O'Keefe Adweek captured the essence of what drives us, disrupting the industry and elevating self-expression. 🚀 You can listen now to “Hairpin” by Charlotte Rose Benjamin on Spotify, Apple Music, iHeartRadio, YouTube and TikTok. The full album, featuring global artists Betty Who and Meduulla, among others, drops October 15.  Read the full article below to dive deeper into our music journey: https://lnkd.in/emhA7bZ5

🔥 Things are heating up! 🔥     Did you know?  💋 80% of singles say their confidence skyrockets with a get-ready routine before a date. 💋 Nearly half (46%) notice when their date has spent time on their look. 💋 Over 1 in 3 (35%) see first dates as the perfect excuse to experiment with new makeup vibes. So, what did we do with those insights? We matched with the world's most popular dating app, Tinder, for a collaboration that empowers singles to conquer their first date jitters. Introducing, e.l.f. X Tinder’s “Put Your e.l.f. Out There” limited edition collection, available starting tomorrow.     To make this even more special, we've launched a brand-new product: the It’s a Match! Stick Lippies. They’re here to level up your first date glam in a swipe. 💄    And because it wouldn’t be an e.l.f. collab without a hilarious surprise and delight moment, check out our “Face the First Date” campaign video.