While old data may lose its relevance, enriching insights with new data elements can revolutionize your understanding of customers and audiences. Dynata Account Director, Tom Kertesz, discusses how this innovative approach can elevate research strategies 👇 #insights #marketresearch #dataquality
Dynata
Market Research
Shelton, Connecticut 142,970 followers
The world’s largest first-party data company for insights, activation & measurement
About us
Dynata helps companies harness the power of first-party data to make informed, intelligent decisions about the products, services and campaigns they bring to market. With a global reach and an unrivaled approach to quality, we are the most trusted source for reliable, accurate data. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.
- Website
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http://www.dynata.com
External link for Dynata
- Industry
- Market Research
- Company size
- 5,001-10,000 employees
- Headquarters
- Shelton, Connecticut
- Type
- Privately Held
- Specialties
- Data and Insights Platform, Survey Authoring, Audience Selection, Data Analytics & Reporting, Sharing & Publishing, Connected Data, Cross-platform Marketing ROI , Brand Health Tracking, Voice Services, High quality B2C and B2B Data , Online Qualitative Research, Digital Ethnography, Survey Programming, Creative Testing, Online Surveys, DIY Surveys, and Online Research Panel
Locations
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Primary
4 Research Dr
Shelton, Connecticut 06484, US
Employees at Dynata
Updates
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📊 When a global investment consulting firm needed to dive deep into consumer behavior and brand perception they turned to Dynata for actionable insights. We captured meaningful data from diverse markets by designing and executing phased surveys across North America, Europe, the Middle East, and Asia. Our agile approach ensured flexibility, expanding the research scope as needed and delivering high-impact recommendations tailored to each unique market. The result? Critical insights informed key investment decisions, helping the firm confidently navigate complex markets. #Dynata #dataquality #MarketResearch
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Dynata reposted this
Change Maker, Executive, Award-Winning Researcher/Data Scientist, AI Leader, Innovator, Inventor, and Coffee Snob
Many thanks to Dom Hawes and all the fabulous people at Unicorny for the invitation to come back and chat about how #QuantumComputing and #ArtificialIntelligence will impact #MarketResearch in the mid to near term. Learn how these groundbreaking new technologies will transform creative development, hyper-personalization, and real-time data processing, impacting the marketing industry profoundly. I hope you find it more illuminating than scary! A few topics from the Podcast: * Potential of quantum computing to enhance AI capabilities and efficiency * Influence of advanced AI on creative development and advertising * Ethical considerations and responsibilities in using these powerful technologies * Future of hyper-personalized marketing messages Dynata #AI #Quantum #ArtificialGeneralIntelligence https://lnkd.in/edBKnG28
78. Fry your brain: Quantum computing, AI and marketing
unicorny.co.uk
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We're #hiring a new React Native Mobile Engineer in Debrecen, Hajdú-Bihar. Apply today or share this post with your network.
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We're #hiring a new Senior React Native Mobile Engineer - Remote in Debrecen, Hajdú-Bihar. Apply today or share this post with your network.
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Engaging consumers through natural human conversations is the key to deeper insights. 🚀 Our pilot study with inca | Nexxt Intelligence achieved an incredible 99% engagement rate across 2,000 respondents—proving that when you prioritize quality interactions, the results speak for themselves. Watch as our EVP Product Ian Brocklehurst talks about the power of conversational surveys. #dataquality #marketresearch #surveydata
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Google's about-face on third-party cookies is shaking up the digital landscape, but savvy marketers know one thing: first-party data is the future. In this blog Eric Sandberg shares just how to future-proof your advertising strategies and stay ahead of the curve in a post-cookie world. Ready to ride the wave of change? Dive into the blog👇 #data #privacy #cookies
Staying the Course on Online Privacy
Dynata on LinkedIn
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🔑 Unlock the full potential of your TV advertising with Dynata's innovative approach to passive linear TV measurement. Our latest blog by Scott Edmondson explores how this method delivers more accurate brand lift insights, enhancing your marketing ROI. 📊 By integrating real-time data capture and cross-media measurement, we empower brands to make data-driven decisions and optimize campaigns across all channels. Discover how Dynata’s cutting-edge solutions are driving superior results in brand lift studies and setting a new standard in TV advertising effectiveness. 🎯
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We're #hiring a new Team Leader, Asia in Lapu-Lapu, Central Visayas. Apply today or share this post with your network.
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We're #hiring a new IT Applications Support Specialist in Lapu-Lapu, Central Visayas. Apply today or share this post with your network.