Dwight Funding

Drawing from broad market data and our robust insights engine, here a few of the top strategies we think are behind this year's record-breaking Black Friday Cyber Monday performance. Let's dive in. ⬇️ The headline this year? The traditional BFCM playbook is out. Door-busting Black Friday deals have given way to extended promotional periods, with most brands launching sales well before Thanksgiving. Plus, digital sales hit record numbers, with mobile and social commerce leading the charge and aggressive marketing tactics hitting targeted newsfeeds weeks before promotions go live. 📊 Key trends we observed: ✔️ DYNAMIC SALES PERIODS: Successful brands maintained engagement through rotating deals and tiered discounts, effectively managing margins and keeping customers coming back throughout the season. ✔️ WHOLESALE-DTC ALIGNMENT: Omnichannel brands that synchronized their promotional calendars with major retail partners saw amplified results across both channels ✔️ SOCIAL COMMERCE EVOLUTION: TikTok Shop and Instagram emerged as major revenue drivers, marking a significant shift in how consumers discover and purchase products as well as the increasing importance of diversified sales channels in scaling DTC brands ✔️ AGGRESSIVE MARKETING TACTICS: Brands that increased holiday marketing spend and leveraged loyalty programs saw substantial ROI, particularly when combining early access promotions with aggressive omnichannel advertising The most telling insight? Top performers approached BFCM strategically - focusing not just on short-term sales, but on acquiring and nurturing customers who drive long-term value. Want to chat about your BFCM strategy? Let's connect. 📸: Halfdays Hero Cosmetics Fishwife Muddy Bites #BFCM2024 #ConsumerBrands #DTC #RetailTrends #ConsumerInsights #AssetBasedLending #eCommerce

Great to see our Director of Business Development, Anna Taranova, sharing her expertise on the financing landscape at the XRC Ventures Founder's Summit last week. The panel brought together complementary perspectives from across the capital stack - with Daniel Faierman (Habitat Partners), Mike McManus (Stifel Bank), and moderator Jonathan Sagot (Fenwick & West) diving into what growth-stage founders should be thinking about as they navigate funding options in 2025. Thanks to Pano Anthos and the rest of the XRC team for including us and bringing together such a dynamic group of voices. #fundraising #consumerbrands #assetbasedlending

$250MM in commitments YTD and counting ✅ Latest partnerships include a $15MM facility for a travel accessories innovator, a high-growth beverage brand backed by major players, and a specialty food subsidiary making waves in the market. Great seeing our investment in technology and our team's hard work pay off. Read the full article in The Secured Lender: https://bit.ly/48Jh9Gj Secured Finance Network Ben Brachot Daniel Basloe Jessica Bates Todd Scobell, CFA Anna Taranova Jesse Holstein Madeline Graves #ConsumerBrands #AssetBasedLending

REPOST 🔁 Ben Brachot --- Thank you Inc. Magazine for recognizing Dwight Funding as one of 2024's Founder-Friendly Investment Firms and highlighting our partnership with Dagne Dover. Our work with Dagne Dover drives home what "founder-friendly" really means in practice: being there during critical growth moments, understanding the realities of scaling a consumer brand, and structuring capital that aligns with the fast pace of business today. As Dagne's co-founder, Deepa Gandhi, put it: "[Dwight] gets that running a business is hard... Knowing that our lender is there for us as we continue to go through these crazy growth cycles really gives us a lot of calm and confidence in our ability to scale and grow." Read the full interview Inc. Magazine's latest issue: https://bit.ly/3YF6OHT

This Thursday in NYC 📍 Join us in welcoming the latest cohort of visionary female entrepreneurs at WEB | CONSUMER. Kickstart the day with a no-holds-barred funding roundtable featuring Jessica Bates (Dwight Funding), Grace Gould (Touch Capital) and moderator Margot Sakoian (JPMorganChase). On the agenda: An insider's look at today's funding landscape from three unique perspectives - bank, private credit, and VC. Plus, actionable tips on getting your business Series-A ready. Interested in attending or have questions about financing your growing CPG brand in today's market? Learn more here: https://bit.ly/3C6i47a Kudos to Davis Wright Tremaine LLP and Project W for organizing this immersive learning experience and selecting an awesome cohort of powerhouse female founders. We want to hear from you: What questions do you have about funding your growing consumer brand? Drop them in the comments - we might address them during the panel ⬇️ #WEBConsumer #WomenEntrepreneurs #ConsumerBrands #StartupFunding

Fresh off the press: Our Q3 2024 Consumer Review Grab a pumpkin spice latte and settle in—there's plenty to unpack from the latest developments in the consumer goods space. Leveraging our proprietary data engine, we've been diligently tracking and analyzing top news stories to bring you the most relevant trends across consumer categories. A few highlights that caught our eye: ▶️ Wellness is the word, influencing everything from kids' snacks to skincare ▶️ Pre-workout supplements are having their moment in the sun ▶️ Women's health products are attracting serious attention—and capital ▶️ AAPI-founded beauty brands are making waves globally We've also kept a keen eye on the evolving capital markets for digitally native brands as traditional equity providers gradually re-enter the space and private credit steps up to fuel growth. We cover all this and more in the full Q3 Consumer Review on our blog. Dive in today: https://bit.ly/403bXur We want to hear from you. What consumer trends are you most excited about?

Fall Funding Update 💥 Proudly backing top digitally native brands through the upcoming holiday season.

SuperZoo, here we come! 🐾 Next week, we're heading to Las Vegas to join our partners and peers in the vibrant pet industry for the World Pet Association (WPA)'s annual SuperZoo conference. Will we see you there? Whether you want to learn about non-dilutive financing options for scaling pet brands or just chat about the latest developments in the industry, we'd love to connect. Drop a comment below or send Jesse Holstein a message to meet up!

Ever wonder how top CPG brands turn childhood memories into market-leading products? 🍜 In our latest #FoundertoFounder series, we're digging in with Kevin Chanthasiriphan, co-founder of immi - the brand that's disrupting the $42 billion instant noodle market with a healthier twist on a nostalgic favorite. During our chat, Kevin shares how immi: - Taps into shared cultural experiences to build brand loyalty - Balances innovation with familiar comfort to capture market share - Leverages nostalgia as a powerful tool for product development and marketing Plus, an exclusive look at how the brand approaches: - Identifying promising market opportunities in established categories - Understanding the relationship between consumer psychology and product innovation - Evaluating the potential of nostalgia-driven brands in the modern CPG landscape Whether you're looking to sharpen your industry expertise or gain a fresh perspective on brand building, this conversation is packed with actionable takeaways. Ready to level up your branding? Click below to read the full interview 👇 https://bit.ly/4fvzIAu

We're tracking the latest fundraising news in CPG so you don't have to. 📊 Stay ahead of the curve: Download our most recent Fundraising Index for a look at the brands securing fresh funding in your industry. We've compiled the latest equity raises across... ✔ Food & Beverage ✔Beauty & Personal Care ✔Fashion & Apparel ✔Health & Wellness ✔Pet ...and more! Plus, exclusive insights into the industry's fundraising landscape on our blog: https://bit.ly/3A63hsc #DTC #CPG #Fundraising #Equity #Debt #AlternativeFinancing