Dr. Idriss

We’re thrilled to announce our rapid expansion into all Sephora locations—over 500+ stores—just 6 months after our launch. Since debuting at Sephora, we’ve hosted numerous sold-out events, sold out of our top-rated Major Fade Hyper Serum, and collaborated with hundreds of Sephora Beauty Advisors nationwide to empower skincare education. Thank you @sephora for the continued support and our community for being on this journey with us. 

We are excited to share an exciting milestone: the full Dr. Idriss assortment is now available in the UK! New chapter of growth and expansion, we are looking forward to bringing our approachable clinical skincare to a wider audience. “Our Skin Nerd community has always been a global force, and launching in the UK is a moment I've envisioned since Day 1! The growing demand for our products in the UK over the past two years has been phenomenal, and I can’t wait for my UK skin nerds to finally experience them firsthand.” - Shereene Idriss https://lnkd.in/erEDKeRe

Dr. Idriss Land at the Sephora Manager Conference. Thank you SEPHORA for inviting us and letting us highlight how clinical skincare can be fun & approachable - we loved meeting all the managers!

BYRDIE AWARDS - Drumroll please, we won two 2024 Byrdie Beauty Awards! Our founder Dr. Shereene Idriss was named the Byrdie Beauty Pro, Dermatologist and our beloved Major Fade Flash Mask was awarded best brightening mask! Byrdie tells readers that they've "been obsessed with Shereene Idriss, MD, since she had a following nearly half the size she does now. Her skincare tips, tricks, and science-backed expertise has made her rise above the rest in the social media landscape." See the full awards at the link below. Thank you Byrdie and congratulations to all other winners! https://lnkd.in/eVJnmMic https://lnkd.in/egu7bfZV

This week, our founder Shereene Idriss answered the hot question “do tweens need a skincare routine?” She explained that “practicing good hygiene is where it starts when thinking about skincare for your tweens, so it’s important to teach them to wash their face at night with a gentle cleanser.” Watch the TODAY show segment with Hoda & Jenna at the link below to hear her full answer and other product recommendations. Thank you for featuring us Hoda and Jenna!

Dr.Shereene Idriss at the Dermatological Beauty Connect in Miami, speaking on the panel with Ewelina Aiossa and Gabby Garritano about Your Authentic Self! An Ethos that's grounded in our brand.

We are now available at Sephora! A huge thank YOU/ the community for being part of this journey. We are so excited about this new milestone of growth, and cannot wait to see you there. https://lnkd.in/eXC_e8Bs

Excited to share that Dr.Idriss is here! New name, same clinically proven formula. https://dridriss.com/

Congratulations to Dr.Shereene Idriss for being selected. #Educatetoempower

We’re thrilled to announce that we’ve been accepted to the Bridge Mentorship program! PillowtalkDerm’s had an incredibly exciting first year with massive growth for the business and social channels. Our community has more than doubled in following since launch with over 2.3 million followers across all platforms. We’re so grateful for this next chapter and the opportunity to work with and learn from the True Beauty Ventures team as we expand and launch newness in 2024! https://lnkd.in/d-F3zEZq