DoubleVerify

Você já está medindo a atenção? Se ainda não, as descobertas do nosso relatório Global Insights Report 2024 mostram que já é hora de considerar o uso dessa métrica. 🤔 Leia o artigo publicado recentemente pelo Meio&Mensagem para conhecer os insights que nosso relatório trouxe sobre o impacto positivo da medição da atenção em campanhas publicitárias.

Third-party ad verification on social media platforms and proprietary media gardens is essential for maintaining transparency and trust in the digital advertising ecosystem.🛡️ In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog explores our verification processes and commitment to accountability. Read more here: https://buff.ly/3xGV1Ox

Thanks for having us, Hamburg! We had an incredible time hosting an exclusive dinner for yet another successful DV IMPACT. 🎉 Thank you to everyone who joined us and our DV speakers, Nick Reid and Michael Fuhrmann, who shared their insights on the evolution of ad verification. 📍Next stop? Düsseldorf! If you’re interested in attending DV IMPACT: Düsseldorf on August 28, please reach out to [email protected].

DV proudly celebrated Pride Month with several impactful initiatives that highlighted our commitment to inclusivity and community: - A fireside chat with Lisa Sherman, CEO of the Ad Council, showcased her inspiring journey as a trailblazer in the communications industry. Having launched Logo TV, the first cable network for LGBTQ audiences, she now leads the Ad Council, exemplifying her dedication to diversity. - A rooftop workout led by Dean’s Crossfit, which helped fund scholarships for LGBT+ members and, promoted fitness and support. - A delightful breakfast at DVHQ, which featured Supermoon Bakehouse’s viral Rainbow Croissants, brought together our community members and allies. Thank you to everyone who participated. Scroll through the pics to see the highlights, and stay tuned for more LGBTQ+ initiatives throughout the year as we continue to honor and celebrate Pride! #PrideMonth #Diversity #Inclusion

🎉We’re excited to introduce Attentive Reach - a new KPI available for optimization within Scibids AI that empowers you to unlock richer optimization opportunities beyond viewability and quality metrics. In our recent DV Global Insights: 2024 Trends Report, we found that optimizing for attention on average drives a 50% greater increase in Branding KPIs than viewability alone. Let’s take a closer look at what Attentive Reach can do for you ⬇️ ✨Connect with Attentive Audiences ✨Optimize Campaign Outcomes ✨Drive Media Efficiency ✨Eliminate Manual Lift Learn more here: https://buff.ly/4bzucdj

Last week, we returned to the French Riviera for Cannes Lions International Festival of Creativity 2024. 🛥️ The year’s hottest advertising event was a whirlwind of educational panels, fun parties and meaningful connections. In case you weren’t able to attend, or want to relive the memories, check out our recap: https://buff.ly/4blAgFZ #CannesLions2024

🎧 Episode 5 of IAB Europe’s Programmatic Perspectives podcast with DV’s Wayne Tassie is now live! In this episode, Wayne and Jonathan Haines, Head of Enterprise Sales, Curation at Equativ , dive into the latest strategic innovations impacting programmatic advertising. Listen to it here: https://lnkd.in/g5hk5Krp

We had a great time at The MarTech Summit Jakarta! Thank you to everyone who stopped by our booth and met our team: Michele Yow, Felicia Sim and Muhammad Arif Bijaksana! Scibids - acquired by DoubleVerify ’s Arista R. led a fascinating discussion about driving campaign performance in the age of AI.

The future of digital advertising is green – DV’s “Global Insights: 2024 Trends Report” shows a correlation between higher media quality and lower carbon emissions. Media quality optimization allows you to align your marketing strategies with your environmental values. Download our report to gain access to performance insights: https://buff.ly/4ckHmLM