Door No. 3

In today's episode featuring the brilliant Liya Sharif Lancia, we explore how curiosity shapes career growth, the impact of AI on the future of marketing, and the blend of creativity and strategy in tech marketing. Liya shares valuable insights on the significance of continuous learning and maintaining a growth mindset in today's dynamic business environment. From marketing executive at Qualcomm to a tech founder at Cercle, her experiences and wisdom will inspire you to embrace change, pursue your curiosity, and thrive in the ever-evolving field of marketing. Watch the full conversation here >> https://bit.ly/3MgJ45Q

Why aren't more people coming to your website? In this episode of Listen Loudly, we sit down with Josh Loewen, an SEO expert at The Status Bureau, to dive deep into the often misunderstood world of SEO. We discuss the importance of slowing down and thinking about your search queries, the synergy between SEO and PPC, and how technical SEO elements can make or break your online presence. Discover why SEO is a critical component of marketing that can significantly impact your business’s visibility and success. Learn about common SEO mistakes, the role of off-page SEO, and how AI is transforming the search landscape. Josh shares his passion for SEO and offers actionable insights on: ⚡Understanding what Google knows about you and your queries ⚡How to effectively use PPC data to boost your SEO strategy ⚡Common technical SEO pitfalls and how to avoid them ⚡The impact of hidden content on your SEO efforts ⚡The future of SEO in an AI-driven world Full conversation here >> https://lnkd.in/gAaukgn4

Now Hiring >> Door No. 3's Growth Intern Could it be you? Someone you know? Head here for all the details >> https://lnkd.in/geMa_BSW

Door No. 3 is proud to recognize Bethany Cranfield, our VP of Growth, as a nominee for the 2024 Women In Business Awards with the Austin Business Journal. Bethany is driven, empathetic, strategic and an invaluable growth partner to so many in Door No. 3's circle. 🥊 +++ Door No. 3 is a growth marketing firm for challenger brands. We work with scale-up and enterprise-level brands who have a mandate to grow. We help them shift from accidental to intentional growth through performance media and brand development. As a growth strategy and execution partner, we can help you break the stall and be up and to the right in no time.

Agency Compile asked us a great question: "Most marketers are expected to deliver both brand awareness and measurable business results through their marketing and media plans. How does your agency approach solving this challenge for your clients? What capabilities, tools and/or expertise do you bring to the table?" So we answered! "Challenger brands face the dual challenge of achieving immediate sales while building long-term brand equity. Door No. 3 integrates performance media and creative in-house, enabling us to develop tailored plans that resonate with customers at every touchpoint. We craft powerful creative platforms grounded in proprietary “challenger brand personalities,” drawing inspiration from proven market leaders to drive both awareness and conversion. By blending strategic media placement with compelling brand storytelling, we ensure that building brand voice and driving revenue coexist seamlessly. This holistic approach allows us to meet short-term goals while setting the stage for sustained growth and market impact." We're honored to be featured alongside other incredible agency peers... thanks for the highlight, Agency Compile! https://bit.ly/4d4xXZE

We are excited to announce the release of our latest podcast episode featuring an inspiring interview with Evan Harrison, CEO of an audience-supported nonprofit, Kiss The Ground. In this episode, Evan shares: 🌱 Kiss the Ground's mission to promote regenerative agriculture 🌱 The importance of storytelling and tailoring messages to different audiences 🌱 Leveraging data and real-time feedback to optimize digital content 🌱 Approaching nonprofit management with a business mindset 🌱 Partnering with companies of all sizes who genuinely want to make a positive impact 🌱 Using influencer partnerships to spread awareness about regenerative agriculture Don't miss this inspiring conversation! Watch the full conversation here: https://bit.ly/3A8Dhg4

A little louder for the people in the back. 📣

These two humans are pioneers in helping some of the world's most iconic brands unleash fame, fans, and fortune through brand experience. If you've been to the Harry Potter store in the Flatiron District recently, then you've seen the work of the agency they founded two decades ago called Household. In this conversation, we learn how SuperFans of your brand want a seamless experience with your brand both in real life and online. We learn what it takes to create that experience so your most ardent fans can live and breathe your brand in multi-faceted, multi-sensory experiences. And, what brand has more SuperFans than Harry Potter?? Full episode here >> https://bit.ly/4deOJEX In this conversation, you'll learn: 💡How to identify and treat your own brand's SuperFans to increase consumer love and to grow revenue from this group. 💡How to develop an expansive, seamless experience for your consumers in person and online. 💡How industries like hospitality, retail, and entertainments are becoming increasingly interconnected and what this means for growing your challenger brand in today's crowded market. Enjoy! Thank you for sharing your expertise with us, Julie Oxberry and Michelle Du-Prât!

New episode out today >> https://bit.ly/4bD0eF1 “Accidental growth" is the status of so many challenger brands when they knock on our door. Their product is proven. They have market share. But their progress isn’t linear or sustainable. Which takes us back to our headline. Not having a plan = failing to maximize a brand’s potential. Door No. 3 helps challenger brands go from accidental to intentional growth. We carve out an unimpeachable positioning, identify narratives in the data, and deploy a paid media plan that punches above its weight. Our process is measured, predictable, and delivers quantifiable results the C-suite will love. In this week's episode, get the tools you need to shift from Accidental to Intentional.

New episode out today: "When Your Results Plateau" >> https://lnkd.in/gvWEK3Fr Dive into the world of paid media with expert Zach Cochran, together with Prentice Howe and Bethany Cranfield, as they debunk common misconceptions and share actionable strategies for growth. Whether you're struggling to drive awareness or scale your customer acquisition, this episode is packed with insights to help you optimize your paid advertising efforts. This week's episode helps you: ⚡ Consider the entire customer journey, not just awareness, in your paid media ⚡ Optimize strategies by recognizing signs like stalled or declining sales growth ⚡ Ensure your audience targeting isn't too narrow ⚡ Enhance marketing-sales alignment with quality data sharing ⚡ Use frameworks like "what, so what, now what" to guide actionable strategies Don't miss out on their insights and real-life success stories that can help you level up your marketing plan immediately. Full conversation here >> https://lnkd.in/gvWEK3Fr