We loved hearing Mike Bregman's POV on Havas Media Network's partnership with #DISQO: "Partnering with DISQO has enabled us to track the specific impact of content on consumers. By using different creative treatments and targeting various audiences, we can measure the lift in consideration through follow-up surveys over time. This is crucial for monitoring the effectiveness of upper and mid-funnel content." #CrossPlatformMeasurement #FullFunnelMeasurement #AdEffectiveness #AdvertisingWeekNYC #BrandInnovators
Chief Activation Officer of Havas, Mike Bregman, took the stage on Day 3 of our Marketing Leadership #BISummit hosted by Amazon Web Services (AWS) during Advertising Week in New York! In an engaging fireside chat moderated by CEO and Co-Founder of DISQO, Armen Adjemian, Mike delved into the evolving landscape of consumer engagement and the critical role of data-driven strategies in creating impactful marketing campaigns. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57 #Marketing #Innovation #MarketingLeadership #Leadership #AWS #AmazonWebServices #Adweek #AdvertisingWeek #AdWeek2024 #NewYork #NYCommunity #Tentpole #Day3 #Havas #DISQO