Missed #AWNY? No worries! 🎉 Dive into our recap of the standout discussions from Advertising Week NY, Adweek House, and Brand Innovators. From brand safety in news and unlocking loyalty value to championing inclusivity in beauty, our Unicorns shared hot takes that are driving growth and shaping the future of marketing. Featured Digitas speakers include: Amy Worcester Lanzi Melissa Berger Ali Amarsy Danisha Lomax Michael Consolazio Reema Mitra Check it out! #AWNY2024 #MarketingInsights #BrandSafety #Inclusivity #NetworkedExperiences
Digitas North America
Advertising Services
Boston, Massachusetts 207,768 followers
The Networked Experience Agency
About us
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
- Website
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https://www.digitas.com
External link for Digitas North America
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Boston, Massachusetts
- Type
- Public Company
- Founded
- 1980
- Specialties
- digital media, creative development, user experience, digital strategy, social media, mobile marketing, customer experience, mobile app development, media buying, SEO, UI, strategy & analysis, content strategy, performance marketing, Search, and Design
Locations
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Primary
40 Water St
Boston, Massachusetts 02109, US
Employees at Digitas North America
Updates
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The S.W.A.T. team partnered with Reddit, Inc. for the latest culture briefing on all things ✨beauty✨. Find out about the latest trends from no mascara and a blotted red lip to our favorite NFL WAGs taking over football season with GRWM content. Want more? Reach out to [email protected] to learn about our dedicated team of social natives and content creators. #NetworkedExperiences #SocialMarketing #Trends #TikTok #SWAT
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🔍 Deep dive into the world of Gen Z with this Mars United Commerce roundup. In today’s world, brands risk getting sidelined if they can't connect with Gen Z on a meaningful level. By leveraging a data-driven approach, brands can create strong relationships and build loyalty from this dynamic group. Get your hands on “Shopper Insights: The Gen Z Playbook” from our favorite Martians at Mars United Commerce and start engaging effectively with #GenerationZ Download here. https://lnkd.in/eV73SMpr #GenZMarketing #BrandEngagement #NetworkedExperiences
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This week, we're sprinkling some Unicorn magic across AWNY, Brand Innovators, and ADWEEK House! ✨ Peep our schedule to find all our Unicorns and catch a live glimpse of their innovative takes — it's all happening this week! More info here: https://bit.ly/3BvsNbg Featured speakers include: Amy Worcester Lanzi Melissa Berger Ali Amarsy Danisha Lomax Michael Consolazio Reema Mitra #NetworkedExperiences #AWNY #AdvertisingWeek
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Atit Shah, Chief Creative Officer, sat with LBBonline - Little Black Book to chat how creativity and media come together within our teams at Digitas. He says, “There has been a lot of time to test kitchen approaches to elevate the chemistry and flow. At the core of success is identifying a shared language, a common code.” Want in on the wisdom? We got you ➡️ https://lnkd.in/e5PESzVd #NetworkedExperiences #NetworkedCreativity #Media #Data #Agencies
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“Historically, retail media has been known to help drive purchase, help drive sales, and it’s expanding much beyond that,” says Christa Klausner, SVP of Media: Commerce, in an interview with Beet.TV. Where does retail media stand in the industry now? Hit the link for Christa’s expert takes! https://lnkd.in/gkhwe_f7 and-display-digitas-christa-klausner.html #NetworkedExperiences #RetailMediaNetworks #Media #Commerce
Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner
https://www.beet.tv
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It’s time for tea! ☕️ Tune in to the latest episode of Spilling the LoyalTEA with Brad Blackmon and Melissa Berger featuring special guest Karla Zientowski, Managing Director, Global Product Marketing at Delta Air Lines. Catch them discussing the importance of personalized interactions, brand experiences and innovative campaigns, as well as staying relevant in such a fast-paced industry. 🎧 Listen of Spotify: https://lnkd.in/e_CfCrGj #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships
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She’s a social media maven, she’s SVP Paid Social Lead at Digitas, she’s Ariel Sims, people! ✨ Ariel took to the Black Tea podcast, hosted by Muse by Clio, to spill about her journey to the top and share her expertise on the current state of the social space. Check out the full interview here: https://lnkd.in/e9UJYMX4 #NetworkedExperiences #SocialMedia #BlackTeaPodcast #Podcast #MusebyClios
Nobody Gets Paid Like Digitas Social Media Maven Ariel Sims
https://musebyclios.com
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We’ve been creating magic since before Super Mario ate his first 🍄. And every now and then, we need a power up. Our new look and new site just dropped. Head to Digitas.com or 🔗 in bio for the full shebang.
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“It’s almost like you’re giving AI a heart, not just a brain.” Megan Jones, Chief Media Officer, speaks on understanding context with AI in an interview with Beet.TV. Hit the link for it in full: https://lnkd.in/e4JpUjUb #NetworkedExperiences #AI #Creativity #BeetTV
Giving AI a Heart: Digitas’ Jones on Supercharged Context
https://www.beet.tv