Michael Bailey, senior director at Google Media Lab, walks through several AI solutions Google has prototyped on behalf of its own brands. This behind-the-scenes look for Think with Google readers outlines how Google Marketing is putting AI to work using Google’s own products, along with their key learnings. The tools featured represent some of their early promising marketing experiments across three areas: measurement, creative, and media. While these tools were built to support Google Marketing campaigns, it’s important to note that any advertiser can build similar tools to support their own campaigns using Google Cloud, Gemini, and other AI models. https://lnkd.in/dz_TjEks #digitalmouth #AIadvertising #digitalmedia
About us
Digital Mouth is a full-service online marketing provider focused on building custom solutions for each unique business, franchise, brand, product, and event that we work with. Our mission is to continually improve the efficiency and effectiveness of marketing campaigns through hyper-local targeting, audience profiling and segmentation, data analysis and thoughtful optimization. To start, we identify & understand your business model, value proposition, target market, competitive set, and business objectives. With the right tools we locate your target market online Who is your audience? Where are they online? How many are there? From there, we determine which online channels best fit your business model & objectives, be it Search, Social, Display, Email, SEO, Web Design and/or Conversion Funnel Optimization and with our advanced Testing strategy and Tracking mechanisms allows for granular measurement of product/promotion and audience segment performance. We then look to analyze performance metrics and deliver detailed and precise monthly reporting of key findings from our testing, presented in a clear, concise way so you can know what we'll do next. Finally, with thorough, real-time & ongoing optimizations based on findings, we continually improve campaign performance.
- Website
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http://www.digitalmouthadvertising.com
External link for Digital Mouth
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Charlotte
- Type
- Privately Held
- Founded
- 2011
- Specialties
- SEM, Facebook Advertising, Display Advertising, Facebook, Branding, Brand Exposure, DSP, Online Marketing, and Google Advertising
Locations
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Primary
Charlotte, US
Employees at Digital Mouth
Updates
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With Climate Week NYC as a backdrop, the Association of National Advertisers and sustainable adtech company Scope 3 took a deep dive into the carbon cost of digital marketing and how brands can measure it and respond. Major brands The Coca-Cola Company, General Motors, Kimberly-Clark, Kroger, and Mondelēz International participated in the study and saw their emissions reduced by as much as 38%, and those brands reaped benefits such as redistributing their ad spend to high-quality sites, reaching their key performance indicators faster, and avoiding overextended budgets from attempting to reach consumers via bad inventory. https://lnkd.in/eF3ESjZc ADWEEK #digitalmouth #sustainableadvertising #digitalads
ANA and Scope3 report on Sustainable Media Planning
adweek.com
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From McKinsey & Company, Salesforce president and chief marketing officer Ariel Kelman and former Solo Brands chief digital officer Jenna Flateman Posner discuss the importance of human-led, tech-powered marketing. https://lnkd.in/evDBva6R #digitalmouth #genAI #futureofmarketing
A new tech-driven era of impactful marketing and sales
mckinsey.com
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Earlier this week, advertising trade organization IAB released a new set of standards for in-store retail media, aiming to align the industry on how digital ads are sold and measured inside retail stores. The standards are the result of months of collaboration between retailers, agencies, and brands and build on the IAB’s U.S. retail media measurement guidelines that were released in January. https://lnkd.in/e4duWr9Y #digitalmouth #mediameasurement #retailmedia
IAB Drops Standards on In-Store Retail Media Measurement
adweek.com
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In the second issue of The Insighter from Google, Jochen Heck details four mindsets consumers move through post Cyber Week and ahead of the holidays determined to use all days and resources available to them, both in-store and online. To win this holiday season, brands must calibrate their retail marketing strategies now so they can connect with shoppers once December hits. https://lnkd.in/efY9P6HZ #digitalmouth #digitaladvertising #holidayshopping
The Insighter: Holiday retailer strategies - Think with Google
thinkwithgoogle.com
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According to the second annual New American Consumer Study from iHeartMedia and Malcolm Gladwell's Pushkin Industries, advertisers are letting their personal biases guide their targeting methods, causing them to overlook 44% of Americans who feel ignored by ads. The companies polled 237 marketers and agency contacts from Advertiser Perceptions’ Ad Pros network and 1,651 U.S. adults between the ages of 18 and 64 to find discrepancies in what both groups value. Consumer interviews were conducted online and data was weighted to a target sample reflective of the gender, age, race and regional make-up of the U.S., according to the last census. The results were shared on Tuesday with marketers at iHeartMedia’s AudioCon 2024 in New York. “This 44% ranges up and down in affluence a little bit and definitely ranges geographically and in terms of age and political leanings,” said Conal Byrne, CEO at iHeartMedia Digital Audio Group. The issue lies in how advertisers let their biases guide data collection, which reaffirms their beliefs and informs targeting efforts that serve irrelevant ads, according to the study. Around 70% of consumer participants claimed digital ads are irrelevant despite targeting. About the same percentage said they hated being targeted by ads https://lnkd.in/g_9MMggA #digitalmouth #consumerrelevance #digitaltargeting
Nearly half of Americans feel ignored by advertisers
adage.com
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In Google's latest Future of Marketing article "Give your annual marketing plan a makeover," Northwestern University - Kellogg School of Management's Jim Lecinski details a strategic shift among leading marketers to develop outcome-based annual planning - a far cry from the traditional task-based annual marketing plans often slashed by CFOs who see marketing as a cost center for their organizations, not a revenue generating function. https://lnkd.in/eiCrn-ay #digitalmouth #futureofmarketing #digitalmedia
Makeover your annual marketing plan approach - Think with Google
thinkwithgoogle.com
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Kantar's Duncan Southgate and Vera Sidlova highlight the creative production and measurement #GenAI enable brands at unprecedented scale, but argue without humanity baked into their development and deployment marketers run the risk of compromising human insight and creativity. https://lnkd.in/eHi_Xaiz #digitalmouth #digitalmedia #AIadvertising
Creative excellence at scale: AI-led acceleration with a human touch
kantar.com
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As part of its 2024 Gaming Report, Bain & Company outlines evolving dynamics and consumer preferences in the mobile gaming industry. With 40% of the world’s population playing video games, the audience is getting saturated. Effective marketing is more important than ever. Game studios spend about 25% of their revenue on marketing, higher than in other industries, but much of it is misdirected. Successful marketing requires targeted ads, strategic channel decisions, and alignment between development, marketing, and finance, while a commitment to AI and data-driven insights can enhance marketing effectiveness by optimizing campaigns and improving engagement. https://lnkd.in/dTJKa42i #digitalmouth #AIadvertising #ingameadvertising
Boosting Marketing Performance in Mobile Games
bain.com
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Feelings of high engagement, or a deep connection, are the holy grail for creators and marketers alike, because it means consumers are at their most receptive. It’s also been hard to quantify — until now. A new brain imaging study helps marketers to better understand viewers’ depth of emotional engagement, how themes and ideas create long-term connections, and how informative or interesting content is encoded in memory. Google and neuroscience consultancy Neuro-Insight undertook a brain imaging study of more than 100 participants in the U.K. and Germany to understand how viewers reacted to more subjective elements of video content, such as entertainment, creativity, authenticity, and humor. The study compared viewers’ typical emotional responses with those when they watched content from their preferred creators. When viewers watched creators they felt close to, their emotional response was amplified, and they exhibited a stronger neurological memory response. This indicates that viewers are more likely to remember content from creators they felt they could relate to. https://lnkd.in/d9TfzN9w #digitalmouth #neuroscience #audienceengagement
What brain imaging tells marketers about quality video content
thinkwithgoogle.com