Digital Food & Beverage

Day 2 of Digital Food & Beverage kicked off with 2 dynamic sessions covering driving digital growth and innovation! First up was Albertsons Companies' Executive Head of Enterprise Analytics, Lisa Kinney who delivered a keynote on aligning customer communications and engagements to strategy so the business wins. Attendees learned how to become more disciplined when it comes to customer dialogue and understanding the various customer touch points across the business. Our morning continued with an insightful panel on navigating the retail media landscape. Speakers delivered their secrets to partnering with vendors to gain more transparency around attribution and examining ROA's to measure success. Thanks to: Abhishek Ahluwalia - Global eCommerce Director, Commercial Strategy & Growth, Mondelēz International Will Mestayer - Director, Connected Commerce, Sierra Nevada Brewing Co. Aurora Matias - Director, eCommerce, Freixenet Mionetto USA Grace Liesch - Enterprise Sales Director, MikMak Stay tuned for more event content and share your experience with us by tagging #DigitalFB!

We continued the morning with an awesome lineup of panels and case studies! First up was Campari Group's Director of eCommerce, Emily Bibeault who delivered a case study on identifying and capitalizing on micro-moments to drive growth. Attendees learned how to create processes to identify micro-moments throughout the year, integrate your brand across multiple channels to maximize brand visibility, and measure the success of micro-moment strategies. Next was a powerhouse panel discussion on mastering the digital shelf. Thanks to the speakers below for delivering insights on securing a prominent position on the digital shelf and navigating it in algorithm-driven environment. Speakers: Emily Bibeault, Director, eCommerce, Campari Group Lauren Freedman, Senior Director, Integrated Marketing and eCommerce, Kellanova Lindsey Aitken, Sr. Director, eCommerce, The Coca-Cola Company Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS Luke Beatty, SVP, Digital Commerce, Acosta Group Stay tuned to see what else we're cookin' up at Digital Food & Beverage. Share your event experience with us by tagging #DigitalFB

This morning, we kicked off Digital Food and Beverage 2024 with an inspiring keynote delivered by PepsiCo's Senior Director, Digital & Social, D3 PepsiCo Foods NA, James Clarke. James took attendees through PepsiCo Foods NA’s new Food Entertainment Brand, FLVR, and their journey of connecting explosive growth on social to a variety of other channels and consumer touchpoints. The audience was able to hear how taking a holistic approach to community-building can help drive lasting consumer engagement for a brand and help realize long-term commercial benefits. Thank you, James, for your thoughtful insights. Stay tuned for more content and share your event experience with us by tagging #DigitalFB! #DigitalFB #consumerengagement #digitaltransformation #digitalmarketing #conference

With less than two weeks to go, Digital Food & Beverage is almost here. Don't miss the chance to join your peers from Albertsons Companies, PepsiCo, McDonald's, Kellanova, Nestlé, Campari Group, The Coca-Cola Company, Tyson Foods, and many more! Want more information on the premier event for F&B professionals? Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH  #DigitalFB #foodandbeverage #ecommerce #digitalmarketing

Securing a top spot on the digital shelf is crucial for brand visibility and success. But how do you navigate and optimize in an algorithm-driven environment? What should you measure? How do you handle ratings and reviews? Our cross-industry panel of digital leaders is here to help uncover strategies for winning the digital shelf, including: - Selecting the right types of content to invest in - Developing a robust methodology to update PDPs with a large product portfolio - Driving efficiencies to optimize the digital shelf - Leveraging a digital shelf scorecard to benchmark success Moderator: - Luke Beatty, SVP, Digital Commerce, Acosta Group Panelists: - Emily Bibeault, Director, eCommerce, Campari Group - Lauren (Freedman) Autry, Senior Director, Integrated Marketing and eCommerce, Kellanova - Lindsey Aitken, Sr. Director, eCommerce, The Coca-Cola Company - Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS Need more reasons to join us in Desert Springs this June? Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #brandvisibility #digitalshelf

Did you know that US digital grocery sales rose to $100.7 billion in 2021, and are projected to reach $366.1 billion by 2027? The rapid growth of online grocery shopping is reshaping the food and beverage industry, and businesses must adapt to stay ahead. At Digital Food & Beverage, eCommerce and digital marketing leaders come together to explore the opportunities of this dynamic landscape. Designed to help brands and retailers achieve growth through innovative strategies, this is THE event to attend June 24 – 26, 2024. What to expect: - Insightful sessions from senior-level F&B executives - Hands-on workshops to develop actionable strategies - Networking opportunities with industry leaders - Cutting-edge solutions from leading technology providers Don't miss the chance to revolutionize your digital strategy and stay ahead of the competition. 🔗 Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #eCommerce #DigitalMarketing #FoodAndBeverage #OmniChannel #Innovation #AI

Did you hear the news? Digital Food & Beverage is only getting bigger, and we're thrilled to announce the addition of even more outstanding speakers to the 2024 agenda. We're pulling out all the stops to ensure you hear from the best of the best in eCommerce and digital marketing. Now introducing... Jeffrey Meisel, Vice President, General Manager, DTC, Wine & Spirits, Constellation Brands Noa Kempinski Scarano, Vice President, Marketing, NOWADAYS James Clarke, Senior Director, Digital & Social, D3 PepsiCo Foods NA, PepsiCo These trendsetters are revolutionizing the F&B digital environment and will be sharing exclusive perspectives on advanced personalization, accelerating digital transformation, and the future of digital customer experience. Learn more: https://bit.ly/3tXfCMS

Enjoy your summer with Digital Food & Beverage, featuring three days of engaging stories, discussions, networking, and insights from the top minds in food and beverage marketing. Beyond the conference, explore Palm Desert's renowned culinary scene, historic landmarks, and many other top attractions for an unforgettable summer! Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH #DigitalFB #digitalmarketing #digitaltransformation #foodandbeverage #conference

The food & beverage industry is propelling into the future, and it's happening with or without you. How can you make sure you're keeping up? The answer is Digital Food & Beverage. This June 24 -26. JW Marriott Desert Springs Resort & Spa, CA. Hundreds of digital marketers are making the choice to advance their digital and eCommerce programs with Digital Food & Beverage. Why? Our attendees tell us again and again that the reason they keep coming back isn't the iconic receptions, the world-class content, or even the A-list speaker lineup - though those are bonuses. It's the people. This community is a diverse group of food and beverage marketing leaders brimming with passion and a desire to share expertise in a high-energy environment. Learn more about Digital Food & Beverage here: https://bit.ly/3Uy2vfH  #DigitalFB #ecommerce #digitalmarketing #digitaltransformation

Don't be the only one sitting in the office while 300+ of your peers hear from the best in digital marketing and eCommerce.   With a speaker lineup comprised of the top minds in the food and beverage industry and names like McDonald's, Albertsons, Perdue Farms, Nestlé, and General Mills in the mix, Digital Food & Beverage is the only place you should be this June 24-26, 2024. See below for a few of the innovators we're bringing to California! Learn more here: https://bit.ly/3Uy2vfH  #DigitalFB #DFB #eCommerce #digitalmarketing #digitaltransformation #foodandbeverage #conference