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About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date. Accelerate, which is one of the team’s early investments into the AI space, was quietly launched in October 2023 to a select number of North American advertisers. Eight months later during the Cannes Lions conference last month, Tom Pepper, senior director of EMEA and LATAM at LinkedIn, told Digiday that Accelerate had already reached 50% global roll out in beta.
LinkedIn is officially rolling out its own AI-campaign tool
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Marketers are paying close attention to YouTube’s recent lurch to long-form. In the case of Revolut, a U.K. based challenger bank, that’s playing into its focus on creators that base themselves on the Google-owned platform. “YouTube is typically the main focus,” said Fiona Davies, Revolut’s head of growth for the U.K., Ireland, and the Nordics, when asked about the company’s creator strategy. “When we’re thinking about talent, we’re thinking first and foremost about their YouTube following. It’s one of the key criteria.” In this piece by Sam Bradley, we also speak to Antoine Le Nel.
How Revolut’s creator strategy is benefitting from YouTube’s long-form swing
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Manchester City Football Club is looking to become a global #sports brand, and it’s using Fortnite as its secret weapon. Tomorrow, the football club will become the first The Premier League team to launch its own experience inside the #metaverse platform. Manchester City’s Fortnite Creative experience, titled “The Ladder,” goes live at 4 a.m. Eastern Time on July 20. The game features one-on-one competitions in which players face off for the right to ascend a series of virtual arenas inspired by Manchester City branding. At the moment, there is not a set duration for the experience, but City Football Group head of #esports, gaming and metaverse Kris Lewis told Digiday that the experience is “not something that we want as a short-term activation.” In this piece by Alexander Lee, we also speak to Michael Herriger of Atlas Creative, Naef Ba of SPORTSFIVE, and Nuria Tarré, MBA.
Manchester City uses Fortnite to expand its global audience
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The sale of #adtech maven Teads is finally happening, in a reported deal with content recommendation company Outbrain for an undisclosed amount. The move comes after weeks of speculation, with initial reports of Teads owner Altice Europe pairing with Morgan Stanley to advise on the divestiture of the ad tech asset it acquired for $307 million in 2017. Story by Ronan Shields and Kayleigh Barber
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
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While Amazon hogged plenty of headlines this week with another gigantic #PrimeDay, competitors are adding advertising features to boost their own e-commerce capabilities. Another major player is eBay, which recently debuted new ad tools aimed at giving sellers more ways to advertise on and off the company’s platform. Along with a redesigned dashboard for tracking and optimizing campaigns, eBay on July 8 also added #AI tools to help create campaigns. One feature lets sellers use AI to build campaigns around current and emerging marketplace trends. Another tool offers personalized campaign recommendations based on a seller’s listings for a particular day. In this piece by Marty Swant, we speak to Alex Kazim, Mike Froggatt of Gartner, and Adam S. of Epsilon.
Why eBay is adding more AI advertising tools for sellers
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Two years into its push into esports, Chipotle Mexican Grill has become the unofficial official brand sponsor of the fighting game community. At this weekend’s Evolution Championship Series, for which the brand is a title sponsor, Chipotle’s connection to the FGC will be on full display. The financial details of this partnership were not made available. When it comes to esports, #Chipotle has zigged where many other brands have zagged. #gaming In this piece by Alexander Lee, we speak to Richard Thiher, and Christopher M.,
How Chipotle's fighting-game-focused esports strategy is paying off at Evo 2024
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Amid delays, regulatory backlash, and even its most ardent supporters turning sour, Google’s alternatives to #thirdpartycookies are now murkier than a London fog. It’s no wonder some ad tech vendors are dialing down investments and playing the waiting game for a sunnier forecast. But unlike those publishers taking more drastic measures, these vendors aren’t abandoning ship altogether; they’re just tightening their purse strings — at least for now, according to five ad execs who were interviewed for this article. Here’s how one senior ad tech summed it up to Digiday, anonymously, of course, to avoid any misinterpretations by the peanut gallery. In this piece by Seb Joseph, we speak to James Rosewell of Movement for an Open Web.
Some ad tech vendors are pulling back from Google's Privacy Sandbox amid uncertainty
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For any brand or agency working on voter-related ad campaigns, testing now is critical for well-performing campaigns come September. Sponsored by Digilant.
How brands and agencies are navigating the political ad war for 2024’s elections
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Short-form videos may have surged in popularity over the past several years, but the long-form video format is on the comeback trail. The number of 20-plus minute-long videos creators around the world are uploading to YouTube each month has increased from 1.3 million in July 2022 to 8.5 million in June 2024, according to data from Tubular Labs. YouTube’s growing viewership on #connectedTV screens is likely a major factor at play, but it’s not the only reason creators like Charlotte Dobre and MissDarcei are lengthening their videos. And even short-form video creators such as Alan Chikin Chow LLC, Sheena Melwani and V Spehar are stretching beyond the sub-60-second mark, as covered in the video below.