DEMANDBRIGHT

Savvy Wealth with a big raise and validation of the trend of #wealthmanagment technology and #ria firms coming together. Savvy's model places the advisor front and center from the start, enabled by the technology. Worth watching as these worlds come together https://lnkd.in/e9EDGEfs

The #wealthmanagement business is transforming, in many ways led by #marketing. Traditional skills of #branding and #advertising will now need to be complemented by #digitaltransformation, #analytics and #performancemarketing, opening the door to new business models and marketing services providers https://lnkd.in/gj5U44GN

ECHELON Partners tracking the increasing consolidation in the #ria space with their Q1 deal report, with deals from #privateequity and strategics such as Focus Financial Partners and Cerity Partners. Momentum staying consistent and deal sizes increasing. #marketing, now growing in importance as RIAs become larger, is starting to take center stage as marketers become #revenue drivers. Our take in Forbes https://lnkd.in/dqQWaWPu

We're all happy to announce that Craig Bagno has joined DEMANDBRIGHT as Senior Advisor, Brand Strategy. Craig is a highly regarded brand strategist, having led the creation of groundbreaking work for the world’s leading brands and agencies. Craig’s career has been all about helping big global brands gain cultural traction. Mastercard in its “Priceless” heyday. IKEA’s global catalogue. He wrote the strategy that led to the IBM “Smarter Planet” campaign. And he spent ten years as the global strategy lead for McCann Worldgroup’s engagement with The Coca-Cola Company, driving real growth for the network. Craig has spent his career in leadership positions at McCann Worldgroup, DDB, Ogilvy & Mather and Wieden+Kennedy, pioneering excellence models covering Truths & Insights, Strategy Development, Cannes Creative Archetypes, Data Dynamics, Client Input Briefs, Client Creative Feedback, a longitudinal analysis of the strategic and creative drivers of effective marketing using EFFIE as a database, and a working tutorial of how to write winning effectiveness cases. He also writes disarmingly simple and soulful strategies that tend to reveal our better nature and untapped strength. Craig also led the Global Strategic Excellence practice for McCann Worldgroup, helping strategists and creatives level up their work. He is a frequent contributor to ADWEEK and Campaign Magazine on topics such as Super Bowl ads, Cannes awards and purpose-driven marketing. He regularly lectures at EFFIE’s Global Marketing Bootcamp. Craig is also a well-known photographer of all things New York, and his work can be found at www.bagnostian.com.

Most #nonprofits think #demand first and while they manifest their mission every day, the art and science of intentionally building a #brandstrategy is often lost--and not a skill we at DEMANDBRIGHT see consistently on display in our clients. The truth is that most nonprofits need to expand their appeal to new pools of potential donors, and a fresh look from professionals who have done this for commercial clients will pay off #strategy #marketing #branding https://lnkd.in/e_TxwqaR

As the #RIA industry consolidates fueled by #privateequity, we at DEMANDBRIGHT are right in the middle of helping this sector transition from #marketing as a secondary priority to marketing as quantitative competitive advantage. Read more at Forbes https://lnkd.in/eUeYmp5b

ChatGPT, Anthropic's Claude and Perplexity go down at the same time...reminder of the power, infrastructure and compute needed to keep the #artificialintelligence train rolling. As you plan your own #ai initiatives make sure your #IT and #operations teams are key partners in your #COE. Maybe the electric company too! https://lnkd.in/emhT_gBh

The evolution of #searchmarketing in the age of #artificialintelligence. Google's latest moves https://lnkd.in/e877P-iV

#artificialintelligence and its role in scaling intent signals and facilitating #cookie deprecation https://lnkd.in/ebp8S6zY

If you're a #cmo, particularly in #financialservices, you have no doubt felt the pressure and opportunity to tangibly contribute to #revenuegrowth 1️⃣ Revenue growth is a key priority for CMOs, to the point that the job is being reconstituted as a Chief Growth Officer in many cases 2️⃣ There is a massive disconnect between what CMOs believe they are doing and what their peers believe they are doing relative to being a growth driver Regardless of the reason for the disconnect, there are some critical "gap closers" for CMOs/CGOs to pursue: ✅ Embrace the expectation and design your function, skills and KPIs to be all about driving revenue ✅ Communicate your role, expectations, and progress with clarity and frequency all around your organization ✅ Bring your team along. Marketers have a spectrum of skills and desire to be "in the line of fire" on revenue, but once it becomes a team sport, good things can happen https://lnkd.in/ePFKFHEc