Debbie

Coming soon to ELGA Credit Union...Debbie! What is Debbie? Debbie is an app that guides, motivates, and rewards members for saving and paying off debt! 💰💲

Excited to announce another amazing partnership - this time with UFCU. Thanks to Esther Edevold, Michael Irwin, Olivia Hayden, Brad Russell for making this come to life. Their tireless work means that we get to make financial education and rewards for being financially healthy a reality for thousands of Texans, and beyond. See our press release here: https://finop.us/44p8j2

Michigan is quickly becoming one of the most innovative states for fintech, with another credit union partner working with Debbie - ELGA Credit Union. I'm pleased to say they have chosen us to help them reward members for reaching their financial goals, whether it's savings, debt payoff, and everything in between. Thanks to Zach E., Anne Kirksey, David Brandt, and Terry Katzur for making it a reality. https://lnkd.in/erhNGxaU

See us in New Hampshire next week alongside these powerhouses in the CU space!

Are you aware of the critical challenges posed by rising credit card debt and the decline in personal savings rates in the U.S.?   In this compelling episode, Rachel Lauren from Debbie takes us through the innovative solutions aimed at reversing these troubling trends. Discover how Debbie leverages the principles of behavioral psychology and positive reinforcement to encourage financially beneficial actions, such as debt repayment and savings.   Learn about the unique way Debbie's app rewards users, transforming mundane financial tasks into rewarding experiences. Rachel shares insights on how this approach not only benefits consumers on their financial journeys but also offers credit unions a powerful tool to enhance member engagement, loyalty, and overall financial wellness.   Tune into this insightful episode of VentureTech Launch(pod) to explore the synergy between finance, technology, and consumer behavior. Listen now! https://lnkd.in/guJSaZMu   #FinancialWellness #Fintech

Developing mobile apps that help improve financial outcomes is difficult at best (paging all the failed PFM attempts). Among the many obstacles is an app just spitting out negative news -- low balance, lots of debt... you name it. Not the kind of thing that makes one want to login to an app. Especially right now with credit card delinquencies on the rise. What a treat it was to speak with Frida Leibowitz 🇮🇱 about what she's building at Debbie -- a startup flipping the business model on debt. Full episode drops tomorrow. It's a vibrant one. Find Money isn't Everything: ➡ on Apple ➡ on Spotify ➡ on Cornerstone Advisors Dropping the link to subscribe in the comments below. This is a show exploring the ways #fintechs, banks and credit unions are doing more than just offering people a place to park cash. It's a good time, too. I give it my energy all. ⚡ Benjamin Maxim | Theodora Lau | Efi Pylarinou | Glenn Grossman

I can't wait for our 3rd Annual Cyber Showcase at the #CCUA's FinTech Connect conference in June! Don't miss your chance to hear from Dave Lewis, Rachel Lauren, Saisi , Crissi Cole and Tanya Van Court. And, a special thanks to Rhian Horgan from Silvur for sponsoring this year's showcase. Silvur is a past participant from our Inaugural Cyber Showcase in 2022! Credit Unions, register today! Partners and vendors, sponsorships are limited so reach out to see how you can be a part of this event! Ranqx TruStage CUNA Strategic Services Curql Nick Evens Jenny Jackson Barb Lowman, CUDE Debbie Penny Finance Casap Kyle Stutzman Masako Long Goalsetter Laura M Brodzik Shanthi Shanmugam Janusea, Eltropy, Illuma Janelle Mullen Aimee Morin Dean Martino Cooperative Credit Union Association David Olson Jonathan Taylor, MBA #creditunions #fintech #coopdifference #cybershowcase

Debbie is proud to announce our partnership with Community Financial Credit Union! This partnership will allow us to expand access to Debbie to all residents of Michigan, and allow them to earn rewards for positive financial behavior. For so long, rewards have been centered around spending and favored high earners. We believe the opportunity is ripe to build a new kind of rewards model that nudges consumers towards a better future that aligns with their financial institution’s goals. Thanks for Blake Woods, MBA, CUDE for making this happen, and Tansley Stearns for being such a visionary in the space and leading the way for other, forward-thinking credit unions. https://lnkd.in/gfUvrVRW

The data proves that rewards are effective in helping consumers take action - whether that's to fight delinquency, boost savings, or help people budget. Incentives are far more powerful at sustaining positive action than punishments. joindebbie.com/partners

This week our Community Financial Credit Union team had the chance to learn with Rachel Lauren from Debbie. Her journey inspired me as she and her co-founder brought tools to life to support stronger financial well-being. We share some food passions too! Jump in here: https://lnkd.in/e9-9v3EP.