The ever-evolving consumer landscape is looking for something different. 🔎 “General market” thinking within agencies has led to seemingly superficial diversity efforts and a lack of personalization. So, how can agencies connect with the most diverse consumer marketplace both effectively and efficiently? Coming from the CEO of the “Ungeneral Agency,” Alma, himself, Isaac Mizrahi gives his advice to marketers who are looking to represent the diverse mainstream while balancing inclusivity with specificity. Check out the full thought-piece in Advertising Week here: https://lnkd.in/gsgkGPFj #DDB #AdvertisingWeek #Advertising #Marketing #DEI #Diversity #Agency #Strategy #Ungeneral
About us
We are a global network of agencies who believe firmly in respect, kindness, openness, self-expression, and creativity. We make spaces for the lived and learned experiences of all our people and fuel them to be the best they can be. We believe in the power of creativity to create the change we want to happen in the world. We develop audacious and famous ideas for our clients that help to energize their businesses and shape culture by driving behavior change at scale. We are a place packed with the power and passion to make things happen. By bringing together diverse thinkers with different backgrounds and perspectives, we validate Bill Bernbach’s notion that an idea can turn to dust or magic, depending on the talent that rubs against it. So, come ignite the magic.
- Website
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http://www.ddb.com
External link for DDB
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- New York, NY
- Type
- Public Company
Locations
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Primary
200 Varick St
New York, NY 10014, US
Employees at DDB
Updates
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From Milan to Miami, congratulations are in order for our DDB teams around the globe who took home several honors at The Gerety Awards 2024. The highest and purest standard of creative excellence in advertising and communications has been judged and rewarded by an entirely female jury! In addition to adam&eveDDB London being crowned UK Agency of the Year earlier this year, DDB agencies were awarded 11 gongs. 🥇 Deutsche Telekom, “Without Consent – A Message from Ella” by adam&eveBerlin 🥇 Deutsche Telekom, “Without Consent – A Message from Ella” by adam&eveBerlin 🥇 Deutsche Telekom, “Without Consent – A Message from Ella” by adam&eveBerlin 🥈 Pepsi, “Rum and Pepsi” by Alma DDB 🥈 Musée de la Grande Guerre, “Nurses” by DDB Paris 🥈 Musée de la Grande Guerre, “Nurses” by DDB Paris 🥉 Deutsche Telekom, “Without Consent – A Message from Ella” by adam&eveBerlin 🥉Audi, “The Cropped Car” by DDB Group Italy Milan 🥉 Porsche, "Porsche Pong" by DDB Melbourne 🥉 Memorial Sloan Kettering Cancer Center, “Late” by Alma DDB 🥉 Volkswagen, “Dry Cleaning” by DDB Germany Endlessly proud of our talented and creative teams and clients worldwide. Read about the 2024 winners here: https://lnkd.in/epi_qJnu #DDB #GeretyAwards #Creativity #Awards #Advertising #Agency
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It's all fun and games... until it isn't 🎮 Cybercriminals are on the prowl and even the strongest of gamers are vulnerable to data leaks and scams on unsecure gaming sites. Starring Indonesia’s leading action hero, Iko Uwais, the "Protect Your Play" campaign by DDB Group Singapore cautions against taking online security for granted in true cinematic style by highlighting Google Play's security technology that helps to protect transactions and user data from online hacker traps. Vinod Savio, CCO at DDB Group Singapore said, “Our task was to deliver a serious message in a way that gamers would not only enjoy but also sit up and pay attention.” Read more on the work in Campaign Brief Asia here: https://lnkd.in/gijq7cnx #DDB #DDBGroupSingapore #Google #GooglePlay #Creativity #Client #NewWork
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DDB reposted this
Marking a new chapter of creativity and growth across Omnicom, we are excited to announce the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO Worldwide, DDB, TBWA\Worldwide, as well as leading agencies within the Omnicom Advertising Collective including Goodby Silverstein & Partners, GSD&M, Merkley + Partners and The Zimmerman Agency. OAG will be led by Troy Ruhanen as Global CEO, Deepthi Prakash as Chief Operating Officer and Denis Streiff as Global CFO. “Clients want best-in-class talent, innovation and seamless delivery of creative services around the globe. OAG will deliver on that promise while allowing our agency cultures to remain strong and evolve through shared investments and best practices. With Troy at the helm of this new division, I’m confident our creative agencies and all our incredibly talented minds will continue to set the bar for the industry,” said John Wren, Chairman and CEO of Omnicom. Learn more about OAG: https://bit.ly/4e0njTU
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DDB reposted this
From TV, to ads, to AI: DDB Worldwide president & global chief creative officer Chaka Sobhani says human connections are always the answer to commercial success: https://bit.ly/3Mcchiw
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DDB reposted this
Xavier Serrano, CEO de DDB Colombia, se unirá al jurado de The Drum Awards 2024 en la categoría de Advertising. Su perspectiva y visión enriquecerán el proceso de selección y resultados. 🚀🏆 ¡Muchos éxitos, Xavier! Henry Ramirez Rincon, Juan Pablo Virviescas Mendoza, Tatiana Castellanos Lozano, Evelio Ramirez, Jhonny Vasco, Brenda Jácome, Diego Fernando Murcia Gómez, Catalina Restrepo, Adriana Pineda, Juan Franco, Juan Carlos Chaves, Paola Vasquez O, John Forero.
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Connection ➕ Humor ➕ Emotion = Effective Creativity⚡️ Last week, Chaka Sobhani, President and Global Chief Creative Officer of DDB Worldwide, attended This Way Up Advertising Festival of Creativity in Sydney as a keynote speaker. Presented by AWARD and powered by Advertising Council Australia, This Way Up gave attendees the exclusive opportunity to gain inspiration and insights from true industry trailblazers, like Chaka. Sharing a look into her journey up until this point, Chaka highlighted how innovative blends of creativity and strategic insights have contributed to her personal success and professional impact. Read a recap of the event in Campaign Brief here: https://lnkd.in/ezNx8d-C #DDB #ThisWayUp #AWARD #AdvertisingCouncilAustralia #Creativity
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Sunsets, sails, and sips! ⛵️🌇🍹 The DDB Worldwide New York office enjoyed our annual summer mixer this week. Always a great time with the DDB family. Check out some behind the scenes flicks! #DDB #OfficeLife #CompanyCulture #SummerMixer #HappyHour #HudsonRiver #NYC
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Only a few days left to get your votes in! ⏰ Make sure you take advantage of the opportunity to choose the programming YOU want to see at SXSW 2025! PanelPicker community voting ends this Sunday, August 18th! Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide, shares a sneak peek of his panel proposal, which will dive into the science behind our emotions and how synthetic relationships can enrich our lives in the advertising world. Everyone can take something away from this timely conversation, so make sure to read more and vote below. Synthetic Relationships, Real Feelings: https://lnkd.in/erCB_7iv #DDB #SXSW #PanelPicker #Advertising #AI #Creativity Omnicom
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The Secret Sauce to a Successful Pitch? Fun. 🙌 Ad Age dives into the daunting topic of pitch success for agencies, sharing how sometimes, the process can feel far from enjoyable. But, as adam&eveDDB US demonstrates, when you bring in a little bit of creativity and think outside of the box, fun can turn into success. For their Peloton pitch, adam&eveDDB New York "pedaled across oceans," with Managing Director, James Rowe, virtually cycling the distance from London to New York to connect the two key markets. 🔗 Check out the full Ad Age article from Ewan Larkin for more: https://lnkd.in/gzgkwvig #DDB #AdAge #Advertising #Agency #Client #Success #Creativity #Fun
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