Frédéric SIMON • Partner at Datawords, will take the stage at HUBFORUM on Tuesday, October 8th! “How can AI really accelerate large-scale content creation?” International brands recognize the need to adapt their content for each local market. However, rapid and large-scale adaptation is a complex challenge: 🔺 More platforms = more content 🔺 More markets to cover = more content 🔺 Greater demand for personalization = more content And all of this with a budget and limited resources! 📅 Date: Tuesday, October 8th 📍 Location: HUBFORUM 2024, Paris Come join us! #AI #ContentCreation #DigitalMarketing #HUBFORUM2024 #CulturalIntelligence Emmanuel Vivier HUB Institute (conferences, networking, training, insights)
Datawords Group
Marketing Services
Levallois-Perret, Île-de-France 23,084 followers
We are the 1st Multicultural Performance Platform that amplifies brands’ international growth
About us
At Datawords, we know that to deliver international growth, brands need powerful communication, strong user experience and high cultural relevance… in all countries. Cultural adaptation is in our DNA! That’s what has driven Datawords for more than 20 years and has shaped our mission: making brand content that is locally relevant Any Time, Any Where, Any Device, Any Culture (ATAWADAC). Datawords helps international brands to: • Localize content in more than 160 cultures • Manage e-commerce websites multiculturally • Launch multicultural campaign communications • Drive omnichannel performance in each culture • Integrate multiculturalism into their digital transformation To deliver multicultural performance ATAWADAC, Datawords has been developing unique Multicultural Ingenuity in-house, combining: • A diverse team of experts (from linguists and developers to creative, social and search specialists) • Cultural adaptation thanks to 1,200 native experts based in 25 hubs around the world • An ingenious tech process flourishing through diversity to deliver local relevance ATAWADAC. Datawords works for the largest international brand groups around the world and operates in the luxury, beauty, fashion, consumer product, energy and pharmaceutical industries.
- Website
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https://datawords.com
External link for Datawords Group
- Industry
- Marketing Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Levallois-Perret, Île-de-France
- Type
- Privately Held
- Founded
- 2000
- Specialties
- International Digital Consulting, Social Media, SEO/SEA, Video Production, Digital Strategy, Data Analytics, Translation and Copywriting, AI Chatbot, Website Localization, Content Management, and Reputation
Locations
Employees at Datawords Group
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Claude Battin-Bouyahbar
CFO @ DATAWORDS
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NICOLAS ANACHE
General Manager / Chief Operating & IT Officer l Digital, Tech & AI, Innovation l Entrepreneur, Consulting, Business & Performance oriented
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Eleni Zisi
I do my best to empower my team, to mentor my students and to inspire my child
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Christophe Jourdain
Updates
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On October 8th, Datawords Group will host the first AiSalon in Paris! Following the success of the AI Salon in Miami, this new event is an opportunity for the Paris community to contribute to a global discussion about the future of AI and innovation, together with visionaries, innovators, and pioneers in the field. Other major cities including Amsterdam, Tokyo, São Paulo, and New York are also part of this international network, where AI experts, startups, and partners exchange ideas and explore new advancements. 📅 Date: October 8th, 19:00–21:00 🏢 Location: Datawords HQ, 66 rue de Villiers, 92300 Levallois-Perret Datawords is proud to be the partner of AiSalon in 2 cities already! Every month, AI experts will share their insights, and startups will showcase their innovations through interactive demonstrations. Join our community and register now: https://lu.ma/zlkv1mqm Alexandre Crazover 柯胜愉, Eric Fuchs, Philippe AZOULAY, Mikael Goeta, Bertrand Laforgue, Charles Dadi, Jeffrey D. Abbott #AiSalon #AICommunity #ParisTech #AIinnovation #AiSalonParis
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At Datawords Group, we’re always looking for innovative ways to enhance customer experiences for global brands. Our Whatsquare team recently worked with a luxury beauty brand to elevate their customer engagement strategy, and the results were game-changing. 🔍 The Problem The brand needed to increase the traffic generated from sending marketing messages. Our goal? Move away from traditional methods like SMS and EDM and harness the power of WhatsApp to create a seamless, instant connection between the brand and its customers—on a global scale. 🚀 The Solution Our team integrated cutting-edge technologies such as natural language processing, speech recognition, and generative AI to revolutionize how the brand engages with customers. 📈 Key Results: - 2x greater engagement compared to SMS - Enhanced conversion rates through personalized, real-time conversations - Stronger connections between customers and Beauty Advisors - Elevated customer support with instant, tailored responses Have you explored conversational commerce for your brand? We’d love to hear how it’s impacted your customer journey! #ConversationalCommerce #CustomerExperience #WhatsAppMarketing #Beauty #AI Katherine Pei
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On International Translation Day, we're reminded that for global businesses, translation is about more than just words. It's about ensuring that content is culturally optimized, SEO-friendly, complies with e-retailer guidelines, etc. At Datawords Group, we understand that successful translation involves a combination of AI and human expertise to deliver content that resonates culturally, stays true to your brand and meets all specific market requirements. Whether you need to achieve faster localization, cost-effectiveness or scalability across multiple regions, our multicultural team delivers tailored solutions that increase traffic and sales. A big thank you to our multicultural team of translators for being an essential part of our community and helping brands overcome language and cultural barriers. #InternationalTranslationDay #Translation #SEO #EveryoneMatters #Localization #CulturalAdaptation
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Our Datawords Group and Whatsquare teams participated in IABHK C24 - Impact AI: The New Marketing Paradigm, where they engaged visitors on the potential of AI-driven localization and conversational commerce. As a partner for international brands, Datawords ensures cultural relevance and delivers high-performance content across the full content lifecycle: creation, adaptation, localization, and performance optimization. We tailor content for all cultures, driving results through local search, paid ads, and audience insights from social listening and market studies. By combining human expertise with responsible AI, we minimize cultural bias while maintaining global consistency, efficiently delivering multicultural content that resonates with local audiences and meets both deadlines and budgets. The event’s discussion panels offered valuable insights into the role of AI in marketing, emphasizing its ability to improve efficiency and enhance customer engagement, while underscoring the crucial role of human expertise. We look forward to the next edition. IAB Hong Kong, Simon Betencourt, Jennifer Yu, Clarkson W., Alan Mak, Katherine Pei, Charmaine Ng #IABHKC24 #AIinMarketing #GlobalMarketing #CulturalIntelligence #AI
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As AI reshapes content creation, preventing cultural bias is more important than ever. Alexandre Crazover 柯胜愉, co-founder of Datawords Group, explains in his interview with la Réclame, how responsible AI can empower international brands to achieve global relevance at scale, without compromising cultural integrity. By integrating AI with human expertise, Datawords enables brands to produce high-performance, culturally nuanced content. This synergy accelerates content production while ensuring it resonates authentically with local audiences—boosting both engagement and global growth. AI isn’t just a tool; it's a strategic advantage that can drive efficiency and cultural fluency. Read the full article (in French): https://lnkd.in/eQwcxCwH #AI #CulturalRelevance #Performance #Localization #MulticulturalMarketing #ResponsibleAI #GlobalGrowth #Datawords Thank you Elodie Carcolse
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Our Hong Kong team will be participating in the IABHK C24 - Impact AI: The New Marketing Paradigm event on September 26 at the Hong Kong Convention and Exhibition Centre. This must-attend event will bring together digital marketing professionals from across Asia to explore AI strategies and technologies that are revolutionizing business efficiency and creativity. Our team will have a booth (NO.24), where we will showcase how Datawords delivers culturally relevant content while maintaining global consistency, improving time to market, and enhancing cost efficiency. This is a unique opportunity to discover how our solutions and services can transform your marketing strategies. Come meet us and see how Datawords Group can help accelerate your brand’s performance! 🎯 #Datawords #IABHK #C24 #AIMarketing #DigitalMarketing IAB Hong Kong Alan Mak, Jennifer Yu, Clarkson W., Simon Betencourt
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On September 18th and 19th, Datawords will attend DMEXCO - Digital Marketing Expo & Conference, one of the biggest digital marketing and tech events in Europe, taking place in Cologne. At Datawords Group, we harness the power of humans and AI to craft content that’s not only locally relevant, but delivered at unmatched speed and scale. 🌍 Whether it’s through AI-powered content creation or seamless localization, we’re helping global brands thrive in every market. 🤝 Connect with us to explore how we can elevate your international content strategy with cultural relevance, speed, and innovation. #DMEXCO2024 #GlobalMarketing #CulturalRelevance #CulturalIntelligence Amrei Kipper • Partner at Datawords
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If you’re an international brand, we no longer need to convince you of this truth: local adaptation is an absolute prerequisite for global campaigns, but nailing it at speed and at scale is a real challenge. 🌎 At Datawords Group, we believe in harnessing the transformative power of AI to accelerate international performance. By combining advanced technology with the human touch, we’re not just overcoming the challenges of localisation—we’re reshaping what’s possible to create content at speed and at scale. Imagine delivering content to your subsidiaries 3x faster, reaching more touchpoints, and decreasing the cost per asset by 30%, all while connecting with your audience on a deeper, more personal level. This could mean more business, right? Together, let’s build a model that will deliver results. We can elevate your content, ensuring it resonates with every community, everywhere, at the right time. #MulticulturalIngenuity #CulturalIngelligence #AI #ContentMarketing
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🌍 Hello Datawords: our global team get-together With over 1,200 experts spanning 25 countries, our quarterly Hello Datawords meetings allow us to stay aligned with our vision and celebrate our latest milestones. And it doesn’t stop there! Following each Hello Datawords, our local teams keep the momentum going with regional gatherings. It’s our way of combining the best of both worlds: using technology to stay connected on a global scale while cultivating our local ties through shared moments. 👏 Huge thanks to 87seconds, part of the Datawords Group, for bringing these events to life! #EveryoneMatters #StayConnected #Communication