Data Axle

🌟 Exciting News! 🌟 We are thrilled to announce that Data Axle and Marriott International have been named finalists in this year's OMMA Awards, hosted by MediaPost, for our original creative campaigns in not one, but three categories! 🏆 Best Use of Dynamic Email Content: Marriott’s Year in Review Perfects Personalization 🏆 Best Email Newsletter: Data Axle and The Ritz-Carlton Yacht Collection Inspire Travelers to Set Sail 🏆 Wildcard: Marriott Bonvoy “Suite Talks” Subscribers with Autumn Offers A huge thank you to our incredible partners and congratulations to our talented team at our #AxleAgency for the innovative work that earned us this honor. Here's to setting the bar high and continuing to pursue excellence. #OMMAAwards #EmailMarketing #DataAxle #MarriottInternational #TheRitzCarltonYachtCollection #DynamicContent #Personalization #MarketingInnovation #Inspiration #SuiteTalks 

📲Are you looking to upgrade your digital strategy, reach new audiences, and significantly increase revenue? If the answer is yes, but you’re not sure where to get started, you’re in the right place. Our expertise empowers nonprofits to thrive online! We recently partnered with Marist Brothers to expand their digital portfolio from small beginnings to big results, achieving a 50% increase in digital revenue year-over-year. https://lnkd.in/gdZqFvww Read the case study to learn how we helped them create a robust digital strategy that would allow them to break new barriers and reach new heights in their mission. 📧 Ready to dive into your new digital journey? Message us to get started today! [email protected] #nonprofitfundraising #digitalstrategy #digitalfundraising #donorengagement

Did you know that up to 80% of Chrome traffic could become cookieless if users are given the option to opt out? This would have a huge impact on targeting and measurement, which is why you shouldn't ditch your cookieless strategies. We have a few tips on how to remain cookie resilient. https://hubs.la/Q02RyB0V0

🚨 Ready to CRUSH your Black Friday & Cyber Monday campaigns? 🚨 This holiday season is the time to go big—and data is your secret weapon! 💡 Our latest whitepaper spills the insider strategies top brands use to dominate the competition. From precision targeting to real-time insights and omnichannel magic, we’ve got you covered! Learn how to: 🎯 Target the right audience at the perfect time 📊 Use real-time data to tweak campaigns in real-time 📱 Leverage mobile & BNPL trends for extra sales 🔥 Drive engagement with proven omnichannel tactics Don’t leave your campaigns to chance—download the blueprint and crush this holiday season! ⬇️ #BlackFriday #CyberMonday #Marketing #DataDriven

🚀 September Ad and Martech Trends: AI Advancements, FTC Crackdowns, and more curated by our own Courtney Black 🚀 As we transition into fall, we’re looking back at some of the biggest trends in advertising and marketing from September. Rapid changes in AI, evolving privacy standards, and new data-driven strategies are reshaping our industry. Read more: https://lnkd.in/g-4PP2DK   Here's what caught our attention:   1️⃣ AI's Expanding Role in Marketing & Data-Driven Strategies From McKinsey & Company’s insights into building a data- and AI-driven future to Volkswagen integrating ChatGPT into 2025 models, artificial intelligence continues to change the way companies operate. Companies are becoming more data-centric, but as The Verge reported, the FTC is also cracking down on unethical practices like fake AI-generated reviews, highlighting the need for transparency.   2️⃣ Programmatic Advertising Gains Traction in Retail Media Retail media networks are increasingly embracing programmatic capabilities. According to AdExchanger, shopper audience data is being opened up to programmatic tech, allowing for better targeting while raising questions about privacy and consumer trust.   3️⃣ Localized Advertising: "Go Local or Go Home" Ad Age encouraged brands to “go local or go home” in September, emphasizing how hyper-localized advertising is becoming a critical component of resonant national campaigns. By tailoring ads to local preferences, brands can build authenticity and deepen consumer connections.   4️⃣ Geographic Incrementality: A Privacy-First Approach to Measurement With privacy regulations limiting user-level tracking, geographic incrementality is emerging as a reliable, privacy-first way to measure campaign success. As AdExchanger pointed out, this approach allows for insights at a regional level without compromising individual consumer privacy.   5️⃣ The Shuttering of Oracle Advertising Lastly, September saw the official closure of Oracle’s advertising business, as reported by Digiday. This serves as a cautionary tale about the challenges of staying competitive and compliant in the ad tech space, especially as regulations evolve.   Data Axle News: Celebrating Salesgenie®'s 20th Anniversary 🎉 We also celebrated the 20th anniversary of Salesgenie®, our leading sales prospecting solution. For two decades, Salesgenie has helped businesses find and retain customers through cutting-edge data solutions.   #Martech #AdTech #AdvertisingTrends #AI #DataDrivenMarketing #Programmatic #LocalizedAdvertising #PrivacyFirst #Salesgenie #DataAxle

Our October Digital Audiences newsletter is here! Check it out for new and exciting segments tailored specifically for digital ad targeting in programmatic, optimized CTV, and social channels. https://lnkd.in/eugB45Nh #segments #audiences #digital #reach #customaudiences

Our Marc Sabatini will be attending Advertising Week New York! From innovation to connecting with audiences and riding the wave of generative AI, attendees of this prestigious event have much to discuss and Marc is on the front lines. Message us if you would like to schedule a meeting with Marc at the event. #AWNY #AdvertisingWeek #IndustryEvents #Conference #NYC

Our thought leaders shared so many invaluable nuggets of wisdom in our latest webinar, "The Future of Identity Management;" and now those nuggets are available on demand! Watch our webinar on your schedule. https://lnkd.in/eKDBu9KJ #webinar #wordsofwisdom #industryadvice #identitymanagement #identityresolution #datamanagement #datagovernance

We are thrilled to share that Data Axle has been included in Forrester Research's Intent Data Providers For B2B Landscape, Q4 2024! Thank you Brett Kahnke for the inclusion! At Data Axle, we don't just provide intent data—we offer a full suite of B2B solutions that enable businesses to connect with the right audiences, drive growth, and make smarter decisions. From data-driven insights and market intelligence to advanced marketing solutions, we help our clients unlock new opportunities and thrive in a dynamic marketplace.  Looking for intent data plus solutions? We’d love to help you find your next best customer! #B2BSolutions #IntentData #DataAxle #Forrester #DataDrivenMarketing #BusinessGrowth #B2BMarketing

The world’s largest gathering of insurance innovation, ITC Vegas, combines unbeatable networking with what’s new and next and our Doug Parsonage will be in attendance. Chat with Doug and discuss solutions to your biggest challenges in an atmosphere designed to move the entire industry forward. Want to schedule a meeting at the event? Shoot us a message. #InsuretechConnect #ITC #ITC24 #ITC2024 #InsuretechConnect24 ITC Infotech