Dana Communications

45 years – and we’re just getting started!

Meet Lynn Kaniper, the President and owner of Dana Communications. Lynn Kaniper is a globally recognized marketer, thought leader, futurist, and trailblazer with over 30 years of expertise in advertising. Lynn strives to partner with brands poised for growth and companies looking to harness the power of AI and Big Data. Read More:- https://bit.ly/4gdaibk #ContentCreation #Entrepreneurship #HospitalityMarketing #BigData #BusinessSuccess #AdvertisingExpert #ConsumerTrends #Trailblazer #MarketingExpert #ConsumerTrends 

Our President Lynn Kaniper is featured in The Inc Magazine and on the cover page as “The Most Inspiring Marketers of 2024”. Check out the article “Lynn Kaniper: Driving Business Growth Through Distinctive Strategies” here - https://lnkd.in/eZkm55DQ

According to Digital Marketing Institute, 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. This is how powerful influencer partnerships can be. Of course, finding the right influencer is crucial for success. Read the latest on the blog to find out what your next steps should be to find the right influencer for your brand - what you should look for, what questions to ask and more! #influencermarketing #danablog #marketingtips #marketingagency #marketingstrategy #influencers

Dana Communications' Media Director, Karen Paton, recently spoke at Zartico's Zarticon in Charlotte, NC, captivating over 200 destination professionals. Her presentation, titled "Marketing Strategy: Marketing Beyond Your Backyard," highlighted innovative ways to leverage data in promoting tourism. Karen is pictured here with Alicia Quinn, Deputy Executive Director at NJ Division of Travel and Tourism (NJTT). #Zarticon2024 #Zarticon2 #AlwaysLearning #DestinationIntelligence

New Jersey Tourism Industry Association NJTIA Advocacy Day 2024 was a great success and we are so excited to have been part of it. Learning more about the tourism industry, showing off the New Jersey Division of Travel & Tourism #LittleStateLottaWow campaign, and getting to celebrate tourism with other professionals and advocates in the tourism community was incredible. Congratulations to all who were awarded and recognized. Thank you New Jersey Tourism Industry Association NJTIA ! #AdvocacyDay2024 #NewJerseyTourism

Visit New Jersey lived up to its slogan as “Little State, Lotta Wow” when it took over Times Square today. PIX11’s Alex Lee came out to the immersive experience created by the great Dana Communications for an interview with the New Jersey Division of Travel & Tourism Executive Director Jeff Vasser. So many great things to see and do in our state! #publicrelations, #travel, #tourism

At Dana, our core belief is this: A brand is not just a logo, symbol or tagline – it is a living entity, a collection of perceptions and beliefs that live in the hearts and minds of your customers. And, like any living entity, a brand has to grow and evolve. Sometimes the need for change is obvious. Other times, not so much. So let’s explore the more subtle scenarios that should trigger a rebrand. #DanaBlog #Rebranding #Marketing

Today’s travelers want to know that the destinations they support follow practices that are ethical on a variety of platforms including environmental, social and cultural. As a result, sustainability efforts are standing up and getting noticed in all sectors of wellness and hospitality – from boardrooms and hotels to fitness centers and travel hotspots around the globe. #DanaBlog #Sustainability Read more on the blog:

People just can’t get enough of social media - reporting an estimated 4.89 billion worldwide users visiting, on average, seven different channels a month to rack up 151 minutes spent on social media daily. We dove in to 3 heavy-hitting social media channels as well as two types of content below to uncover how they engage different generations to help you make informed target marketing decisions. #DanaBlog #SocialMedia Read more at the link below!